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blog advertising vs ppc?

by zubidoo
8 replies
  • SEO
    • |
Do you think it's a good idea to drop $200 for a small banner on a very prominent blog within my niche for 2 weeks or spend the whole amount on google ads instead? I tried google ads before but didn't get any results.
#advertising #blog #ppc
  • Profile picture of the author Jeff Lenney
    Should I get a german or japanese car?

    That's the same question you're essentially asking. Without more details we can't possibly tell you.

    How many impressions would you get from the blog in those 2 weeks, what's your CTR from this banner on other sites you've tested it on? How many clicks would you be able to get on PPC for the $200 in what time frame?

    There are TOO many variables, we can't just tell you based on the (lack of) information you've provided.
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    • Profile picture of the author koocnaed
      Originally Posted by eljeffe77 View Post

      Without more details we can't possibly tell you.
      I'd have to agree, and even with more information then it will still be hard to answer without testing.

      In this business that we are in, the only true way to find the most preferable method for any kind of marketing and product is to test, analyse, retest, re-analyse making small tweaks until you find something that works for your product and niche!
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      • Profile picture of the author Jeff Lenney
        This is true - he could easily spend $200-$1000 just TESTING different banners on different domains to see which converts better, then spend more time find tuning his landing page etc.
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  • Profile picture of the author talfighel
    I would go with pay per click.

    I just tested a text link on a very popular website in the make money online niche. This website is #4 for the keyword make money online.

    I thought that I would get a lot of visitors per day which I was wrong. I only got like 5-10 for the whole month.

    Pay per click ads perform a whole lot better them most of the ads that you place online.
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  • Profile picture of the author drewfioravanti
    There are plenty of people who makes tons of money with either CPC or Media Buys. It's all about testing and optimizing.
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  • Profile picture of the author gcbmark20
    Hi,

    You have to GET YOUR FEET WET FIRST!

    TEST, TEST & test again.

    You'll never know by using pure speculation and sheer pondering tactics.

    Hey here's an idea.

    Conduct a case study comparing the 2 against one another.

    Then create a product around that as a WSO.

    Make profits from it and build a buyers list that you can promote
    further helpful to again and again.

    Hope this helps.
    Gavin
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  • Profile picture of the author AntonioSeegars1
    [DELETED]
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    • Profile picture of the author drewfioravanti
      Originally Posted by AntonioSeegars1 View Post

      Spend the money on the blog. It's guaranteed direct traffic.
      How is it guaranteed if no one clicks on the ad? It's comments like these that are dangerous.
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  • Profile picture of the author Ghoster
    Given this:

    I tried google ads before but didn't get any results.
    I would say your next move would be the blog advertising. Just make sure that the blog is a good home for your product.
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    On the whole, you get what you pay for.

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