New Google slap for sites using private PBN's

15 replies
  • SEO
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Not sure if anyone else has noticed this.

I've been following the SERPs for a while with interest for several sites I KNOW are using PBN's (not a public service, a network they personally own).

Different sites with different owners, all very competitive keywords.

Either yesterday or the day before, these sites got wiped out in the SERPs. In fact there's pretty much completely new results.

Anyone else noticed this or had their sites wiped? To me, it seems Google are coming down on privately owned, secret PBN's.
#google #pbn #private #sites #slap
  • Profile picture of the author godoveryou
    Yep, they don't work anymore. Everyone should stay away from them and stop talking about them.
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  • Profile picture of the author yukon
    Banned
    It all depends on how you build the network sites, If it looks like a Jcpenney backlink it's going to get slapped eventually when someone (competition) brings it to attention with a manual review.

    Build the network sites out as real sites & I doubt you'll have anything to worry about.
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    • Profile picture of the author chris_87
      Originally Posted by yukon View Post

      It all depends on how you build the network sites, If it looks like a Jcpenney backlink it's going to get slapped eventually when someone (competition) brings it to attention with a manual review.

      Build the network sites out as real sites & I doubt you'll have anything to worry about.
      Pardon my ignorance, but how do you make it look like a real site when the home page is 20 blog posts pointing out to random websites. To me thats a dead give away even if you keep it niche related, put up widgets, social and actual content on the site.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by chris_87 View Post

        Pardon my ignorance, but how do you make it look like a real site when the home page is 20 blog posts pointing out to random websites. To me thats a dead give away even if you keep it niche related, put up widgets, social and actual content on the site.
        I'm not sure where you got pointing links at random sites, I never suggested that.

        Google is all about relevancy.

        If I had 50 internet marking sites each having a link pointing at Warrior Forum (example) it looks normal, that's what people do when they don't care about SEO (link relevant sites/pages).

        If I had 50 random sites with off the wall subjects (ex: bird care, space shuttle, tractors, etc...) it's a dead giveaway I was trying to rank a page on Warrior Forum. Nobody on space.com is pointing a legit link at Warrior Forum (example).
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        • Profile picture of the author chris_87
          Originally Posted by yukon View Post

          I'm not sure where you got pointing links at random sites, I never suggested that.

          Google is all about relevancy.
          Yes I agree, if the blog site is about the automotive industry, it should point to automotive related links.

          I was more trying to point out that most PBNs seem to have their juice on the home page. The home page consisting of posts linking out would seem suspect to me, even if you built out the rest of the site. Or perhaps thats just being overly paranoid.
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      • Profile picture of the author attorneydavid
        Originally Posted by chris_87 View Post

        Pardon my ignorance, but how do you make it look like a real site when the home page is 20 blog posts pointing out to random websites. To me thats a dead give away even if you keep it niche related, put up widgets, social and actual content on the site.
        That's not best practice for real PBN. A real PBN like they might be talking about would be say a site that looks like a local plumber linking out to a local realtor and maybe a general contractor or something and maybe the local paper. Maybe 1-3 money links and 5-8 links total.

        You can't judge a strategy by the people doing something stupid with it.
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  • Profile picture of the author godoveryou
    ^^^^

    Yukon...

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  • Profile picture of the author RobinInTexas
    Any kind of blog network is by definition designed to game Google's ranking. One of Google's aims is to remove anyone who tries to game the system from rankings. If they figure out that you are doing it, you're gone.
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    ...Even if you're on the right track, you'll get run over if you just set there.
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  • Profile picture of the author gearmonkey
    All mine are still ranking as good as ever. I also link out to many different websites in different niches...

    The key is to not use duplicate or spun content.
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  • Profile picture of the author seoed
    I KNOW are using PBN's (not a public service, a network they personally own).
    Do you also know how they operate it? E.g. do they use seo hosting or different hosting for all sites? How many OBLS etc.?
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  • Profile picture of the author nik0
    Banned
    All sites are doing well, as someone else said, unique content = one of the keys to keep a network alive.

    Staying away from SEO hosts is another one.

    Not long ago Google attacked IdeaStack, a host heavily abused as SEO hosting and I had a dozen or so sites there, they got deindexed obvious.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by nik0 View Post

      All sites are doing well, as someone else said, unique content = one of the keys to keep a network alive.
      So your PBN has all unique content but your money sites are scraped Amazon site?
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      • Profile picture of the author nik0
        Banned
        Originally Posted by yukon View Post

        So your PBN has all unique content but your money sites are scraped Amazon site?
        No the money sites also have unique content, I only have one scraped Amazon site at the moment. The one you saw in the case study.

        A PBN site has more value to me then a scraped Amazon site btw, as the latter only costs $10,- while the most expensive PBN site that I have costed me $1k
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  • Profile picture of the author TrustedSEO
    Hi,

    Are any of you still benefiting and ranking from implementing a private blog network? I'm wanting to get more information, for a article that i'm writing. If you guys could elaborate a little on the current 411 -- i'd really appreciate it and if your info. is good, I'll link to your site, from the article and add you as a resource.

    greg
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    • Profile picture of the author mkgg
      Of course PBNs work. They are links from high authority domains, hopefully or there's no point of a PBN.

      As long as link-building works, PBN will work which basically means forever because link building will never be dead.
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