Do you see that?
14 out of 18 terms are on the 1st page of Google.. 7 of which are ranked #1.
How am I doing this?
I'm not the best writer in the world so I'll spare you and I'll keep it short and sweet with this quick step-by-step post on how it's working for me right now. (shout out to Alex Becker at Source-Wave for the basis of these methods)
Step 1 - On Page SEO
For every keyword this particular client wanted to rank for I made a simple page regarding that topic.
Example - Right Arm Pain (not a real term he was wanting ranked).. but for example Right Arm Pain Treatment in (City)
I made a page on his site named "Right Arm Pain Treatment with (Profession)"
Then I made the title of the page something along the lines of "Right Arm Pain Treated by (Profession) in (City)" in H2 font.
The very next thing on the page was a youtube video of the client explaining his treatment of Right Arm Pain.
The youtube video was titled "Right Arm Pain explained by (client).
Right underneath the video was a paragraph or two explaining the treatment of "Right Arm Pain in (city ) by (profession) with 1 link out to wikipedia to something related to Pain or the Arm or anything really.
At the bottom of the page I linked back to the home page of the main site using the anchor text (City + Profession).
Within a week all these pages on his site started to appear on the first page of Google for there very specific keyword and city. There isn't really a ton of competition for these broad, longtail keywords. So ranking them is actually quite easy when you put everything on the page like I described above.
You are essentially giving Google everything that it wants.
Titles, Youtube video, outbound links to an authority (wiki) and inner page links.
All of that = ranks.
Step 2 - More On Page SEO
I went through the clients site and removed all duplicate pages. All duplicate posts and overall just cleaned up the site.
On the homepage I made sure that (just like the additional keyword pages I made earlier) his title, header and info all had the city and profession that he was wanting ranked.
I'm no wiz at on page SEO so I just did my best and did what I thought was right.
Step 3 - Reviewing The Previous Link Profile
Here is where I started seeing a major jump in the competitive keywords and were I still think there is plenty of opportunity to grow.
His last SEO made some shit links.
No disrespect, I'm sure he was doing his best and following protocall for link building the old fashioned way.. ie, building a ton of web 2.0 links with shitty keyword diversification (meaning every other link was (city profession).
What a crappy SEO that guy was..
P.S. This clients last SEO was me.
So I reopened all the web 2.0's that I built previously and changed the anchor text to the clients BRAND NAME.. and different variations of his brand name.
The clients office is something like "Jones Pain Management Office", so all of my links on my web 2.0 sites reflect a more natural linking structure..
The links from my web 2.0's now look like this..
"Jones pain management"
"jones pain management offices"
"jones pain office"
"Mr. Jones Pain Management"
This gives a profile that looks way more natural to Google.
Step 4 - HIGH PR JUICE!
This is by far the best rank bump I've gotten for a site and something I'm going to be heavily investing in from now on.
First.. I spent about $150 - $200 to buy various High PR Domains. About 5 or 6 sites ranging from PR 1 to PR 4.
Once they were in my possession, I placed them on separate hosting accounts with separate IP addresses.
Now again, I'm no SEO expert so I really don't know too much about IP addresses and the such.. It was just mentioned that to get the most out of your PR domains, you might wanna put them on different IP's and hosting accounts... so I did.
Once they were on different hosting accounts and set up, I placed different WordPress themes on each site.
I then took off all other outbound links (You know the ones at the footer of the theme pointing back to the developer and WordPress).
Next step (and a very important one) was to write 100% unique content for each site.
Again, I'm no wordsmith so they weren't great articles, but they were decent and most importantly.. ON TOPIC.
I wrote two 200 - 300 word articles per website regarding the topic of (client profession) and placed them on the homepage.
Within each article I placed 2 - 3 outbound links to the homepage of my clients site with variations of the most competitive keyword my client wanted to rank for... ie (Profession + City)
My keywords were varied like such..
"the best profession in city"
"profession near city"
"city profession review"
"Brand Name in city"
This last step made the most difficult keywords jump up in Google and they continue to climb as I work on them..
This is exactly how I was able to give my clients really good results in only about 3 or 4 weeks time.
The client has already gotten multiple leads and has secured 1 client in the first month of his new rankings.