Understand the World of Google Adwords Extensions
- SEO |
Ad extensions increase engagement by the searcher with the ads and this is accomplished by increasing the visibility of your text ads using the variety of ad extensions.
The number of ad extensions available to you will make it easy to find those appropriate for your business and to decide if you want to target desktop or mobile users.
This article at Web Marketing Today does a pretty good job of higlighting the various options.
Understanding Ad Extensions in Google AdWords » Web Marketing Today
On that note, does anyone else feel that Adwords in moving towards too much complexity for the average business? ...to the point that a business really needs to seek out professional help?