Google's paid ads now look identical to organic search results

12 years ago

My naked eye finds it hard to miss all those bright yellow ad icons. If they are trying to hide something it looks like they are doing a very poor job of it. Just my opinion

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seamy82

12 years ago

They're now white not yellow

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MikeFriedman

12 years ago

That "Ad" image makes it more obvious they are ads, not less obvious.

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seamy82

12 years ago

Originally Posted by MikeFriedman

That "Ad" image makes it more obvious they are ads, not less obvious.

I disagree. People move their eyes naturally to the white part when the page loads. Now the white part is right at the top. Google have been lightening the color used for ads for years. The last thing Google would do is make them more obvious because they know there click through rate is less than 5% of the number of impressions.

lol @ the search term clearly directed at me though

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MikeFriedman

12 years ago

Originally Posted by seamy82

I disagree. People move their eyes naturally to the white part when the page loads. Now the white part is right at the top. Google have been lightening the color used for ads for years. The last thing Google would do is make them more obvious because they know there click through rate is less than 5% of the number of impressions.

lol @ the search term clearly directed at me though

Sorry, but a big neon sign right beside the listing saying "Ad" sticks out a lot more than a slightly off-white background with tiny writing at the bottom of the box disclosing they are ads. If someone does not realize that those are ads, they are a complete moron.

They have had basically the same format for quite some time now. They are doing something different, not to make the ads blend with the organic search results, but just to make them stick out more.

As an AdWords advertiser, all I can say is it is about freaking time.

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Elle Holder 12 years ago

Originally Posted by seamy82

I disagree. People move their eyes naturally to the white part when the page loads.

Actually, when reading English, people naturally move their eyes from the left to the right. Seems to me Google is doing an excellent job so that in case someone can't see that bright yellow icon, it's right where the eye would first train. :rolleyes:
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seamy82

12 years ago

Well the neon ad has been on there for a good few weeks now but last night they dropped the color background. It does not visually improve the page in anyway, it is clearly to dupe Goolge users. The font change as well makes it blend even more in my opinion. I've asked around my office and everyone agrees with me, so finding it very difficult to see things from your view. We have numerous adwords campaigns and I bet you any money the CTRs go through the roof.

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MikeFriedman

12 years ago

Originally Posted by seamy82

Well the neon ad has been on there for a good few weeks now but last night they dropped the color background. It does not visually improve the page in anyway, it is clearly to dupe Goolge users. The font change as well makes it blend even more in my opinion. I've asked around my office and everyone agrees with me, so finding it very difficult to see things from your view. We have numerous adwords campaigns and I bet you any money the CTRs go through the roof.

It is not to dupe anyone. NOBODY with half a brain thinks those are organic listings. And I'm sure when you are asking around the office, you are slanting the question to your point of view.

It is to prevent ad blindness. If your CTR goes up, that's why. It's not because people thought they were clicking on organic listings. It is because they had conditioned their brain to ignore that box of ads at the top of the page. They changed it up to catch people's attention.

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nettiapina

12 years ago

Originally Posted by MikeFriedman

It is to prevent ad blindness. If your CTR goes up, that's why. It's not because people thought they were clicking on organic listings. It is because they had conditioned their brain to ignore that box of ads at the top of the page. They changed it up to catch people's attention.

This is a good explanation. I went and looked at a search result page, and I was struck how much harder it was to ignore those ads even though it was clearly obvious what part of the page is ads. For now they'll catch my eye much better.

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abhish

12 years ago

I think they have done so in order to make it more clear that these are paid adds and is bright enough to be seen with bare eyes.That is just my point of view.

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seamy82

12 years ago

You can tell there ads because it's been brought to the forefront of your mind but they look more like organic search results than they have ever done before. Can't believe no one can see my point on this.

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MikeFriedman 12 years ago

Originally Posted by seamy82

but they look more like organic search results than they have ever done before.

Lol... Yeah, except for that big word "Ad" right beside them.

Nevermind. You're right. Google is evil and just trying to trick everyone into clicking on ads. So stop using them since they are so bad.
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stevenco

12 years ago

Originally Posted by seamy82

You can tell there ads because it's been brought to the forefront of your mind but they look more like organic search results than they have ever done before. Can't believe no one can see my point on this.

Actually you can believe it.
But you are choosing not to.

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yukon

Banned 12 years ago

Lol, the ads on Yahoo search look like organic results & nobody rants.

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MikeFriedman 12 years ago

Originally Posted by yukon

Lol, the ads on Yahoo search look like organic results & nobody rants.

Yeah, look at this one... https://search.yahoo.com/search;_ylt...p&fr=yfp-t-196

Two thirds of the page is ads and that Yelp box.

12 ads, plus 4 more in the sidebar. Only 7 organic results.
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celente

12 years ago

son of a .......

no wait!

hang on, isnt google just copying the smaller ppc engines. LOL. Classic.

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yukon Banned 12 years ago

Originally Posted by celente

son of a .......

no wait!

hang on, isnt google just copying the smaller ppc engines. LOL. Classic.

If by copying you mean owning the search industry, then yes.
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seamy82

12 years ago

Those other platforms have a very small market share, so I am not bothered about what they do. I was just shocked this morning, when I checked my sites on Google to see that they had dropped loads of positions in the Organic search only to notice they were actually ads at the top. How can you not see they look more like organic search results than ever before? It is not a case they are more noticeable as ads but less distinguishable from the organic search results. As I said at the start of this thread, Google has abandoned the integrity of their search results to give precedence to those who pay the most money.

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yukon

Banned 12 years ago

IMO that white background is only helping all my ranked thumbnail images stand out even better. Kind of hard to miss a wall of white & eye blurring text links interrupted by colored thumbnail images in the SERPs.

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drewfioravanti

12 years ago

lol @ people complaining their crappy niche sites are getting dominated by real businesses.

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patadeperro

12 years ago

And what is the problem? the goal here is for the visitor to click your page and quite honestly most of the PPC advertiser sucks at their copy, if your meta description resonates with the problem your visitor is trying to solve you will get the clicks no matter what.

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seamy82

12 years ago

Originally Posted by drewfioravanti

lol @ people complaining their crappy niche sites are getting dominated by real businesses.

You know nothing about what I do or what businesses I promote. Plus we all know that only REAL businesses advertise using adwords. It's not like Google will let anyone with a website who pays them a couple of quid advertise with them. Oh no wait, that's exactly what they allow.

Originally Posted by patadeperro

And what is the problem? the goal here is for the visitor to click your page and quite honestly most of the PPC advertiser sucks at their copy, if your meta description resonates with the problem your visitor is trying to solve you will get the clicks no matter what.

People just scan a page quickly and do not pay too much attention to what's in the description these days. In my experience and from what I've learned from others, visitors by pass the ads and go straight to the first result in the organic listings.

Originally Posted by yukon

IMO that white background is only helping all my ranked thumbnail images stand out even better. Kind of hard to miss a wall of white & eye blurring text links interrupted by colored thumbnail images in the SERPs.

I agree, it is now just a big white un-user friendly mess. At least the different coloured ads framed the page better.

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yukon Banned 12 years ago

Originally Posted by seamy82

I agree, it is now just a big white un-user friendly mess. At least the different coloured ads framed the page better.

That's good news when you can be the only search listing that stands out from the text link crowd.
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godoveryou

12 years ago

Personally: I hate the new look.

Professionally: I love the new look!

And for the reasons that Yukon stated. A big colorful picture might mean a lot more now, which is music to my... errrr... wallet

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Moneymaker2012

12 years ago

totally dislike the new display, google is going down with their performance.
google seems to start deceiving the organic search results and make good money with their ads.

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seamy82

12 years ago

Originally Posted by Moneymaker2012

totally dislike the new display, google is going down with their performance.
google seems to start deceiving the organic search results and make good money with their ads.

At last someone who can see it for what it is

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paulgl

12 years ago

Google has made billions duping people. And the duped keep coming back to
be duped. Ya gotta hand it to them. They figured it all out.

You know what's funny? They are celebrating the 25th anniversary of the WWW,
(or it's about 25, give or take), and you know who is on the payroll of google?

The founder of the internet.
(I've been waiting all day to get that in a post!)

Go big or go home.

Paul

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Mark Bradley

12 years ago

Originally Posted by paulgl

Google has made billions duping people. And the duped keep coming back to
be duped. Ya gotta hand it to them. They figured it all out.

You know what's funny? They are celebrating the 25th anniversary of the WWW,
(or it's about 25, give or take), and you know who is on the payroll of google?

The founder of the internet.
(I've been waiting all day to get that in a post!)

Go big or go home.

Paul

Sir Tim Berners Lee is on the payroll of Google...really?!

He's come a long way since his early days as a research scientist at Cern!

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paulgl 12 years ago

Originally Posted by Mark Bradley

Sir Tim Berners Lee is on the payroll of Google...really?!

He's come a long way since his early days as a research scientist at Cern!

Yes. He gets cashola from the powers that be at google.

Just a note on guestposting...guess who guess-posted on google?
Official Google Blog: On the 25th anniversary of the web, let’s keep it free and open

Paul
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godoveryou 12 years ago

Originally Posted by seamy82

At last someone who can see it for what it is

Or just that people didn't think the obvious was worth pointing out.

Here's a new flash for everyone - everything Google changes will be about improving Google's bottom line.

There, I can now see everything in the future for what it is and I'm always right, forever. Gimme a cookie! :p
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yukon

Banned 12 years ago

It's business, get over it & stop acting like Google violated you, lmao.

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seamy82

12 years ago

Jesus there is some amount of sniping going on in this forum. It's business, get over it? It is highly unethical business from a corporate juggernaut, who really don't need to adopt such practices to further their business interests. They pay forecasters and marketers millions in salaries, have a massive research and development budget but the best they can come up with to carry their business forward is to trick people into thinking the paid ads are organic results.

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nettiapina

12 years ago

Originally Posted by seamy82

It is highly unethical business from a corporate juggernaut, who really don't need to adopt such practices to further their business interests.

You seem to be the only one here who keeps saying that. How do you back your conclusion that it's unethical? Has someone else said so somewhere? There's several good points in the thread that go against that reasoning, and even the fact that you're alone in your belief sort of speaks against it. People who know this field don't see it as an issue, and they've told you why. Vague reference to some sort of morality doesn't really bolster the argument.

Of course the sample size is very small and people on this forum are obviously biased towards IM. I'd be interested to hear more broad discussion on Google's changes.

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seamy82

12 years ago

Originally Posted by nettiapina

You seem to be the only one here who keeps saying that. How do you back your conclusion that it's unethical? Has someone else said so somewhere? There's several good points in the thread that go against that reasoning, and even the fact that you're alone in your belief sort of speaks against it. People who know this field don't see it as an issue, and they've told you why. Vague reference to some sort of morality doesn't really bolster the argument.

Of course the sample size is very small and people on this forum are obviously biased towards IM. I'd be interested to hear more broad discussion on Google's changes.

How the hell is this not unethical? People use Google because it displays relevant webpages based on the search term entered. Google has now decided to blend their ads, which are not displayed in order of content relevancy but by bid amount, in with the organic search results. We have a huge adwords campaign which costs us a couple of grand a month. I have got poor content pages displayed at the top of these ads for competitive keywords just by increasing the bid amount. Google spends a lot of time testing different displays with test groups of people to see which designs improve CTR and that is why they have opted for this design. As altonroot has pointed out, watch the yellow ad tag become lighter and lighter until it eventually disappears. They've abandoned the principles of what makes a good search engine in order to increase profits.

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Steve Waller

12 years ago

Originally Posted by MikeFriedman

If someone does not realize that those are ads, they are a complete moron.

While I wouldn't call them morons, a vast proportion of internet users are fairly gullible and aren't like us. Face it, we are the exception when it comes to internet users because we work full time on it and are expected to notice these changes.

I had a good friend get scammed recently because she didn't realise she was clicking on a paid ad and this was before they removed the background colour (which was barely visible on here monitor anyway it should be said). She thought she was dealing with a government organisation because they appeared first for "renew car tax" which is free to do in the UK. But the site that appeared first looked very swish and essentially charged you £50 for filling out the required form and sending it to the relevant people.

After searching other message boards it turns out thousands of people are duped in the exact same way by the exact same website because it appears top.

Oh and my friend is not some middle aged person who doesn't go online much, she's 28 and spends quite a lot of time online. Oh and she is university educated. BUT she isn't as online savvy as I am or you are.

Originally Posted by MikeFriedman

It is not to dupe anyone. NOBODY with half a brain thinks those are organic listings. And I'm sure when you are asking around the office, you are slanting the question to your point of view.

See above...

Originally Posted by patadeperro

And what is the problem? the goal here is for the visitor to click your page and quite honestly most of the PPC advertiser sucks at their copy, if your meta description resonates with the problem your visitor is trying to solve you will get the clicks no matter what.

I respectively disagree having worked in PPC for a little while before setting up my own business. Advertisers have the ability to constantly split test and improve their message and most are good at doing it. Individual business owners maybe not so much.

Originally Posted by godoveryou

Personally: I hate the new look.

Professionally: I love the new look!

And for the reasons that Yukon stated. A big colorful picture might mean a lot more now, which is music to my... errrr... wallet

True, all the rich snippet schema is going to stand out even more than it did before now which is nice.

Originally Posted by seamy82

It is highly unethical business from a corporate juggernaut, who really don't need to adopt such practices to further their business interests.

Ethics doesn't come into it in my opinion. Google are a business with shareholders and those shareholders care about two things: dividends and long term growth in the share price.

Besides, there are alternatives if people find they are not receiving the best user experience with Google anymore.

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MikeFriedman

12 years ago

Originally Posted by Steve Waller

While I wouldn't call them morons, a vast proportion of internet users are fairly gullible and aren't like us. Face it, we are the exception when it comes to internet users because we work full time on it and are expected to notice these changes.

I had a good friend get scammed recently because she didn't realise she was clicking on a paid ad and this was before they removed the background colour (which was barely visible on here monitor anyway it should be said). She thought she was dealing with a government organisation because they appeared first for "renew car tax" which is free to do in the UK. But the site that appeared first looked very swish and essentially charged you £50 for filling out the required form and sending it to the relevant people.

After searching other message boards it turns out thousands of people are duped in the exact same way by the exact same website because it appears top.

Oh and my friend is not some middle aged person who doesn't go online much, she's 28 and spends quite a lot of time online. Oh and she is university educated. BUT she isn't as online savvy as I am or you are.

That's my point. The way the ads were previously laid out, made it much less clear that they were ads. In fact, depending on your monitor settings, you couldn't even tell a difference because the background color just showed as white.

This makes it much more clear that the listings are ads.

On top of that, this is new and different. It sticks out. It grabs attention. It addresses issues with Google users growing ad blindness, which is a very real problem in marketing.

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seamy82

12 years ago

Originally Posted by Steve Waller

Ethics doesn't come into it in my opinion. Google are a business with shareholders and those shareholders care about two things: dividends and long term growth in the share price.

Ethical business practices is very important when it comes to brand strengthening. P*ssing their product users off by feeding them junk at the top of their search results will damage their brand no end. I don't see how Google abandoning the integrity of their search algorithm in favour of paid advertising, will do their long term share price any good. The days are gone when you can provide a substandard service and consumers will just take it on the chin and say 'oh well'. In fact this reeks of money grabbing short-termism, you wouldn't normally associate with a corporation of this size. The problem is Google seem to think they can do whatever they want and still maintain their stranglehold on the industry. Only time will tell on this one.

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Steve Waller

12 years ago

Originally Posted by MikeFriedman

That's my point. The way the ads were previously laid out, made it much less clear that they were ads. In fact, depending on your monitor settings, you couldn't even tell a difference because the background color just showed as white.

This makes it much more clear that the listings are ads.

On top of that, this is new and different. It sticks out. It grabs attention. It addresses issues with Google users growing ad blindness, which is a very real problem in marketing.

Sorry, I should have been more clear. My friend was duped recently enough that those yellow "Ad" labels were already present. I have been seeing them for some time now.

So the fact that her monitor barely showed the background colour (and thus looked like the ads are now) suggests this change will not mean fewer people get duped into believing they are normal listings. People are often ignorant of the distinction - I know many of my family members would be.

I'm not saying that this is anything new though, I just don't see any improvement here.

Just my 2 cents of course...

Originally Posted by seamy82

Ethical business practices is very important when it comes to brand strengthening. P*ssing their product users off by feeding them junk at the top of their search results will damage their brand no end. I don't see how Google abandoning the integrity of their search algorithm in favour of paid advertising, will do their long term share price any good. The days are gone when you can provide a substandard service and consumers will just take it on the chin and say 'oh well'. In fact this reeks of money grabbing short-termism, you wouldn't normally associate with a corporation of this size. The problem is Google seem to think they can do whatever they want and still maintain their stranglehold on the industry. Only time will tell on this one.

I agree that ethics matter in some circumstances but I don't believe search is one such instance. People will base their decisions on whether they find information that is relevant to them.

My previous example aside, I believe paid ads provide just as good a user experience as organic ones. In fact, quite often they provide a better user experience (specific landing page designs that get users to what they want quicker).

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paulgl

12 years ago

Originally Posted by seamy82

Ethical business practices is very important when it comes to brand strengthening. P*ssing their product users off by feeding them junk at the top of their search results will damage their brand no end.

That's so funny. Google employs the best of the best. And they test, test, test. The
whole world stops and talks about what google is doing....I wonder why.

If you think they are damaging their brand, you are completely off this planet.

People just hate google for one reason and one reason only: They can't get
their website to perform in search results.

Your website and any other is your own responsibility. Not google's. You
act as if google owes anyone anything. They do. Their shareholders.

Not sniveling website owners.

Paul

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seamy82

12 years ago

Originally Posted by paulgl

That's so funny. Google employs the best of the best. And they test, test, test. The
whole world stops and talks about what google is doing....I wonder why.

If you think they are damaging their brand, you are completely off this planet.

People just hate google for one reason and one reason only: They can't get
their website to perform in search results.

Your website and any other is your own responsibility. Not google's. You
act as if google owes anyone anything. They do. Their shareholders.

Not sniveling website owners.

Paul

Google employs the best of the best? Apparently so but the best they can come up with for increasing CTR is to dupe customers into thinking ads are organic search results. Yeah that really is genius isn't it? My websites still rank at the top of the Organic searches but that SEEMS to include ads now, so they have been been pushed down. Google owes everyone everything, without web developers and website owners Google would be redundant. Do you not recognise the role we all play in shaping the awe inspiring information colossus the Word Wide Web currently is? And on branding - poor products hurt the brand. Currently Google's search platform is a poor product. Lastly, websites linked from ads do not provide the same user experience as websites linked from organic results. The organic search results are based on content and authority, whereas the ads are based on who bids the most money. Anyway I am starting to bore myself now, I can't seem to get my point across without ranting, so I'll leave it at that.

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nettiapina 12 years ago

Originally Posted by seamy82

Anyway I am starting to bore myself now, I can't seem to get my point across without ranting, so I'll leave it at that.

You got your point across several messages ago, but I'm guessing that most commenters just don't see the huge problem you're trying to paint here. Building steam and starting the same rant again doesn't really add anything. I'm not trying to be rude here, but it's pretty arrogant to imply that other warriors are the problem for not seeing things the way you do.

Found a couple of articles about this, but they were not even commenting on the changes. Just reports about something happening.
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RickCopy

12 years ago

Originally Posted by seamy82

Google employs the best of the best? Apparently so but the best they can come up with for increasing CTR is to dupe customers into thinking ads are organic search results. Yeah that really is genius isn't it? My websites still rank at the top of the Organic searches but that SEEMS to include ads now, so they have been been pushed down. Google owes everyone everything, without web developers and website owners Google would be redundant. Do you not recognise the role we all play in shaping the awe inspiring information colossus the Word Wide Web currently is? And on branding - poor products hurt the brand. Currently Google's search platform is a poor product. Lastly, websites linked from ads do not provide the same user experience as websites linked from organic results. The organic search results are based on content and authority, whereas the ads are based on who bids the most money. Anyway I am starting to bore myself now, I can't seem to get my point across without ranting, so I'll leave it at that.

Google owes everyone everything? Wow, the elitism is strong with this one.

It's their product, if you dont like it dont use it....and btw, if most of your traffic comes from Google, then you've kind of got that statement backwards.

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seamy82

12 years ago

Originally Posted by RickCopy

Google owes everyone everything? Wow, the elitism is strong with this one.

It's their product, if you dont like it dont use it....and btw, if most of your traffic comes from Google, then you've kind of got that statement backwards.

Learn the definition of elitism mate. I don't think it's someone trying to seek recognition for everyone's efforts. Jesus, if ever there was a statement further from elitism that was it.

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RickCopy

12 years ago

Originally Posted by seamy82

Learn the definition of elitism mate. I don't think it's someone trying to seek recognition for everyone's efforts. Jesus, if ever there was a statement further from elitism that was it.

"Elitism is the belief or attitude that some individuals, who form an elite--a select group of people with a certain ancestry, intrinsic quality or worth, higher intellect, wealth, specialized training or experience, or other distinctive attributes--are those whose influence or authority is greater than that of others"

IE: you're not special snowflake.

Its their product, it doesnt cost you anything to use it and most of us wouldnt be here if it weren't for for them.

their thank you is the free traffic you're getting that you wouldn't otherwise get.

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nettiapina

12 years ago

Originally Posted by seamy82

How the hell is this not unethical?

I foresee this line of "argumentation" going absolutely nowhere, so let's just drop it.

Originally Posted by seamy82

As altonroot has pointed out, watch the yellow ad tag become lighter and lighter until it eventually disappears. They've abandoned the principles of what makes a good search engine in order to increase profits.

That's not something that someone has "pointed out", it's a wild speculation someone pulled out of their rear end.

You don't really think that Google is a beacon of ethics in the corporate business world? They've completely abandoned all their founding principles years ago, and constantly do unpopular moves to force crap down your throat. Two recent examples: the whole "G+ everywhere" debacle, and shafting youtubers for fun and profit.

If you're willing to play in a world that monopolistic corporation has build, you're unfortunately forced to play by their rules. Or ask government for help, but I think you'd have hard time arguing to them that Google's out to defraud their users. After all, they've clearly marked ads as ads unlike some other companies that operate in the same space.

For the record, I liked the background on those Adwords ads and I find the new layout uglier. I'd be happy to get the old back, but I just don't see what's the big issue.

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Links in signature will not help your SEO. Not on this site, and not on any other forum.
Who told me this? An ex Google web spam engineer.

What's your excuse?

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godoveryou 12 years ago

Originally Posted by yukon

It's business, get over it & stop acting like Google violated you, lmao.

God damn Google trying to make money on the internet. Who do they think they are!
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altonroot

12 years ago

That yellow bright icon is visible right now, but how longer it will stay there is big question. Perhaps change in color next then remove completely. Google is now on self destuct mode and I am saying so because I have noted so many times that organic results have great relevancy then PPC result except product listing from Google products.

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paulgl 12 years ago

Originally Posted by altonroot

Google is now on self destuct mode and I am saying so because I ....

....am not dealing with reality?

....because google continues to evolve...make money...make computers...
make google glass....have a zillion products that people use....supply the
OS for the majority of smartphones...

Yup...too bad they are self destructing.

People are assuming that ads are not good for a searcher. What makes a paid
ad worse than "organic" results?

Many of you must not shop at retail stores, because they do all kinds
of things to "dupe" you into buying. How dare they.

Paul
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If you were disappointed in your results today, lower your standards tomorrow.
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MikeFriedman

12 years ago

Seamy,

Yahoo is a far worse offender. Where is your outrage against them?

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seamy82

12 years ago

I just think this is a huge deal and I never normally get worked up over anything. I'm not arrogant at all, just think this is very underhand. But your right, I am making the same point again and again. Ironically, I advertise with Google and given the money I make from those ad campaigns it represents excellent value for money :-)

And Mike you should've heard me rant about Yahoo back in 98!!

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MikeFriedman

12 years ago

Originally Posted by seamy82

And Mike you should've heard me rant about Yahoo back in 98!!

lol...

Seriously though. Take a look at this search result in Yahoo.

https://search.yahoo.com/search;_ylt...p&fr=yfp-t-196

Where do the ads end and the search results begin? I can barely distinguish between them when I am TRYING to distinguish between them.

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1 reply

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seamy82

12 years ago

Originally Posted by MikeFriedman

lol...

Seriously though. Take a look at this search result in Yahoo.

https://search.yahoo.com/search;_ylt...p&fr=yfp-t-196

Where do the ads end and the search results begin? I can barely distinguish between them when I am TRYING to distinguish between them.

Lol That'll be Google in 6 months time mate. They've finally found away of dealing with those spammers!!

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OfficerIM

12 years ago

I never click paid ads.

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Google's paid ads now look identical to organic search results

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