7 Golden Rules Of Google

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Just thought I'd throw these out there.

1. Google hires the smartest people in the world. Even the dumb ones are smarter then You!

2. What Google wants is pretty simple! Good content that other people naturally like, share and link to.

3. Google plays favorites! They show the websites that they like as opposed to sites that try to trick them.

4. Google is NOT out to get you. They don't care about your or even know who you are.

5. Google wants to provide the best possible answers to their users.

6. Adwords is the only way to guarantee that your website will rank in Google.

7. Before try some new "loophole" or "backdoor" that guarantees you will get first place rankings... See Rule #1!
#golden #google #rules
  • Profile picture of the author vishwa
    Originally Posted by DavidOlsen View Post

    Just thought I'd throw these out there.

    1. Google hires the smartest people in the world. Even the dumb ones are smarter then You!

    2. What Google wants is pretty simple! Good content that other people naturally like, share and link to.

    3. Google plays favorites! They show the websites that they like as opposed to sites that try to trick them.

    4. Google is NOT out to get you. They don't care about your or even know who you are.

    5. Google wants to provide the best possible answers to their users.

    6. Adwords is the only way to guarantee that your website will rank in Google.

    7. Before try some new "loophole" or "backdoor" that guarantees you will get first place rankings... See Rule #1!
    Excellent facts and points you have sorted out. You just told my thought Man
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    • Profile picture of the author Stephen Fosner
      I do very much agree with David. His logic regading Google is in-escapeable!
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  • Profile picture of the author Rick Britton
    I'm not at all interested in traffic from searches on Google but I am seriously interested in traffic from Google Adwords. (I will rise eventually in search engine results because I am adding high quality content regularly and I'm in no rush)

    are there any master threads with advice for Google Adwords? I have seen a fully comprehensive and extensive training on the subject but it costs $2000 that I don't have.

    can the OP tell me if he knows of any resources that help improve the use of Adwords? I do not have a long sales page as it is a membership site
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  • Profile picture of the author Sarah Operman
    Google things the own the internet, unfortunately they are right in one way or another.
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  • Profile picture of the author MikeFriedman
    Rick,

    Perry Marshall's book is about as good of a guide as you will find without spending a ton of money. You can find it on Amazon.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by DavidOlsen View Post

    6. Adwords is the only way to guarantee that your website will rank in Google.
    Adwords is no traffic guarantee, your ad could end up at the bottom of the right sidebar or even worse, page #2 on competitive keywords.
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    • Profile picture of the author MisterMister
      I don't think they hire the smartest people, smarter than us? how so if they were smarter than us they wouldn't NEED us to do the work, they basically make website owners have to clean up back links, we have to do all the work while they get paid just creating an algorithm, and also Google outsources.

      Google is so smart well why do they let scrapers and spammy sites rank so high while original content is punished? These scrapers and crappy sites still rank high while people who blog with original unique well written content that takes them hours to write get the shaft and barely make any adsense revenue while a scraper made for adsense will reap the rewards using your stolen content.

      OP sounds like a Google shill like the helpers on the google help forum who insult and accuse people asking for help on why their site deranked they blame everyone accept google.

      I purchased Adwords for my niche blog, and I didn't see any increase in traffic. I spent a lot of money it was a huge loss.

      I think people only click those Ads if they are looking for items to buy or services if you run a business, but for a blog I don't think it works.

      Google is all about money, they don't care about spam, in fact if you ask for help on the help forum of google the people who give advice will slam you and just tell you the stealer/scraper of your original content who ranks higher than you is just doing it better than you with your own content so tough luck. So basically google promotes stealing. They changed their algorithm for money, the search was much better before, I could search for exact terms and find things and info that I needed now the only things that pop up is popular sites that don't have the exact term but a string of the keywords used. its useless and unhelpful, now its a popularity contest. I can't even find older articles anymore everything has to be new and from a big news company or website, you can no longer be one of those fresh bloggers who started from nothing and made it to the top and earned lots from Adsense, now you have to purchase adwords or basically have a connect in google to favor your site in the system
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      • Profile picture of the author nettiapina
        Originally Posted by MisterMister View Post

        I purchased Adwords for my niche blog, and I didn't see any increase in traffic. I spent a lot of money it was a huge loss.
        That's hardly Google's fault. If you're doing cost-per-click, you don't pay if you get no traffic. It's possible that you were paying to an agency to run your Adwords campaign, but it's your responsibility to switch if your chosen vendor gets no results.
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        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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  • Profile picture of the author Cerf
    Good info. I'm glad that there's someone else also believeing that google is not out there to "get us"
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  • Profile picture of the author Nick Logan
    #2. What Google wants is pretty simple! Good content that other people naturally like, share and link to.

    I like this point. So true, yet so many people have difficulty to accept it
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    • Profile picture of the author Rick Britton
      thanks guys, did a search of the forum and came up with a bunch of good stuff for free

      I've always ranked well once I get a bit of age as I give loads of content and don't do SEO or worry about what Google thinks, I just give my readers what they want and I don't cut corners trying to get higher rankings

      anyway, happy to pay Google to put my ads in front of people who are looking for my service
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  • Profile picture of the author AlphaWarrior
    Originally Posted by DavidOlsen View Post

    5. Google wants to provide the best possible answers to their users.
    But only if the people who provide the best answers do not promote their site.

    G is more concerned about people possibly gaming their system (even if they are not trying to game G's system) than they are about providing good results. For research, I use Bing.
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  • Profile picture of the author Kevin Maguire
    Originally Posted by DavidOlsen View Post

    Just thought I'd throw these out there.

    1. Google hires the smartest people in the world. Even the dumb ones are smarter then You!

    2. What Google wants is pretty simple! Good content that other people naturally like, share and link to.

    3. Google plays favorites! They show the websites that they like as opposed to sites that try to trick them.

    4. Google is NOT out to get you. They don't care about your or even know who you are.

    5. Google wants to provide the best possible answers to their users.

    6. Adwords is the only way to guarantee that your website will rank in Google.

    7. Before try some new "loophole" or "backdoor" that guarantees you will get first place rankings... See Rule #1!
    1: I highly doubt that, Google employs fresh out of college Geeks. With little to no concept of the real world, outside of what they've read in a book. If they where that smart, most of us here would be out of business.

    2: Google has no concept of what "Good" content is, nor should it need to. Content quality is entirely subjective to the viewer. Googlebot is a web crawler, not some Terminator 3 style AI that can understand things like geographical social cultural differences, peoples sense of humor etc.. And contrary to popular belief, Google can not read your mind.

    3: Googles primary ranking factor is inbound backlinks. It's not their favorites, its the world of internet users favorites who have shown their love with backlinks. I am yet to find 1 single site in any competitive market, that does not try to manipulate Google Algo in some shape or form.

    4: Tell that to the 5000 daily website owners who get their domain penalties every day. Also tell that to the millions of domain owners who got whacked when they rolled out Panda.

    5: See Reply #2

    6: See Yukons Reply Above

    7: I never got that job at Google.
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    • Profile picture of the author DavidOlsen
      Originally Posted by Kevin Maguire View Post

      2: Google has no concept of what "Good" content is, nor should it need to. Content quality is entirely subjective to the viewer. Googlebot is a web crawler, not some Terminator 3 style AI that can understand things like geographical social cultural differences, peoples sense of humor etc.. And contrary to popular belief, Google can not read your mind.

      3: Googles primary ranking factor is inbound backlinks. It's not their favorites, its the world of internet users favorites who have shown their love with backlinks. I am yet to find 1 single site in any competitive market, that does not try to manipulate Google Algo in some shape or form.
      (
      In #3 you made my point from #2.

      Googlebot is just a dumb bot that crawls the web looking for new pages. When new pages are found Google looks for backlinks and social signals to determine how "important" that new page is. Google is looking for sites that naturally get those backlinks and likes.

      They are also always on the lookout for link farms and other tactics that unnaturally push up the PR of web pages. When they find them, web pages drop in the SERPs, get penalized etc.

      Originally Posted by Kevin Maguire View Post

      4: Tell that to the 5000 daily website owners who get their domain penalties every day. Also tell that to the millions of domain owners who got whacked when they rolled out Panda.(
      I've been trying to rank sites since the 1990's (back then we were optimizing for AltaVista.com lol), I've lost rankings more times then I can remember. I've never though I was some helpless victim, I always pretty much knew why I was being penalized or banned.

      Now, I realize that Panda had some issues and Matt Cutts has said they are trying to address them. However, I can guarantee that a big number of people claiming they were unfairly penalized by Panda were actually penalized for doing something that Google didn't like.
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      • Profile picture of the author paulgl
        Google does not look for social signals. I have no idea why you keep repeating
        that tripe. They don't give a rat's behind about getting likes.

        If you think the googlebot is a dumb bot, trolling for new sites, looking for links,
        you are sadly mistaken. Google uses many, many, many different types of
        bots and algorithms that are tweaked constantly by humans.

        One more time someone says just create great content, get some social shares,
        and natural links, then google will love you, I'm going to puke.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author Kevin Maguire
        Originally Posted by DavidOlsen View Post

        In #3 you made my point from #2.

        Googlebot is just a dumb bot that crawls the web looking for new pages. When new pages are found Google looks for backlinks and social signals to determine how "important" that new page is. Google is looking for sites that naturally get those backlinks and likes.

        They are also always on the lookout for link farms and other tactics that unnaturally push up the PR of web pages. When they find them, web pages drop in the SERPs, get penalized etc.



        I've been trying to rank sites since the 1990's (back then we were optimizing for AltaVista.com lol), I've lost rankings more times then I can remember. I've never though I was some helpless victim, I always pretty much knew why I was being penalized or banned.

        Now, I realize that Panda had some issues and Matt Cutts has said they are trying to address them.

        However, I can guarantee that a big number of people claiming they were unfairly penalized by Panda were actually penalized for doing something that Google didn't like.
        I didn't say it was a dumb bot, on the contrary. As bots and algos go it is quite robust. That's the main reason they've done so well over the years.

        That bold part of your response. Proves to me that since the 90's, you have no concept of how search engines actually work. Your idea of page discovery and ranking, is completely backwards to how a page is actually ranked. An SE bot needs to find the "links" to a page before it can assign a PR value, and in turn assign a SERP position to that page based on authority of said inbound links.

        Most social signals are based on https:// domains. Google does not read or count anything from https:// pages. It will index some meta data so long as it has permission to and that's about it. Google have clarified this recently for anyone who still believes social links have SEO value.

        https://www.youtube.com/watch?v=udqtSM-6QbQ

        Victims of Panda

        You are living under the presumption that every domain owner on the planet has their sites plugged into GWT and subscribes to M Cutts blog. Nothing could be any further from the truth.

        For Google to try rollback a little now on how panda hurt so many legit businesses online, who simply didn't know what duplicate or thin content meant, is far too little and far too late. Any of those businesses who got hit and depended on Google traffic as a main income source at the time, have long gone out of business.

        Domain owners where doing things right the day before panda, and wrong the day after. Does that seem fair to you? I wouldn't call them victims, but I would definitely call them collateral damage.
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        • Profile picture of the author MisterMister
          Originally Posted by Kevin Maguire View Post

          I didn't say it was a dumb bot, on the contrary. As bots and algos go it is quite robust. That's the main reason they've done so well over the years.

          That bold part of your response. Proves to me that since the 90's, you have no concept of how search engines actually work. Your idea of page discovery and ranking, is completely backwards to how a page is actually ranked. An SE bot needs to find the "links" to a page before it can assign a PR value, and in turn assign a SERP position to that page based on authority of said inbound links.

          Most social signals are based on https:// domains. Google does not read or count anything from https:// pages. It will index some meta data so long as it has permission to and that's about it. Google have clarified this recently for anyone who still believes social links have SEO value.

          https://www.youtube.com/watch?v=udqtSM-6QbQ

          Victims of Panda

          You are living under the presumption that every domain owner on the planet has their sites plugged into GWT and subscribes to M Cutts blog. Nothing could be any further from the truth.

          For Google to try rollback a little now on how panda hurt so many legit businesses online, who simply didn't know what duplicate or thin content meant, is far too little and far too late. Any of those businesses who got hit and depended on Google traffic as a main income source at the time, have long gone out of business.

          Domain owners where doing things right the day before panda, and wrong the day after. Does that seem fair to you? I wouldn't call them victims, but I would definitely call them collateral damage.
          Internet is like the wild west, you have no control on who links to your site. What bothers me is you can get punished for it. Also why is it Big G wants you to do all the clean up work yet they don't even tell you step by step how? the only thing they do is give out manual penalties, but for those of us who are hit by the algo demotions, they refuse to help, so you have to do guess work and see if what you did to fix your site works, its like you are taking a gamble.

          And than this guess can backfire and ruin your site even more when the update hits again.

          This is why it gets frustrating, I've been trying to fix my site over the past year and half and have never been able to recover, I might have to start over.

          Has anyone who wasn't a huge media corp or high traffic website with big money actually recovered from panda or penguin?

          Those big websites who get hit contact Google personally and a few days later they go back at top in serp. like that Rap lyric site Rap Genius that was buying links or something to get ranked higher, they got punished but later they were able to get their ranking and traffic back, smaller sites don't get that type of option since they don't make millions of dollars from adsense or ad revenue like those other sites.
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          • Profile picture of the author Kevin Maguire
            If your agreeing with me: It's not what I meant.
            If your disagreeing: You couldn't be more wrong.

            Originally Posted by MisterMister View Post

            Internet is like the wild west, you have no control on who links to your site. What bothers me is you can get punished for it.
            Of course you have control.
            GWT shows you your backlinks, and so does half a dozen other third party crawlers. If you feel the links are of low quality, it's a 2 step process to either have them removed or disavow them through GWT. Email the domains where the links are and ask them. "Hey I want you to remove these links". If that's not successful, you can then use the Google disavow tool in GWT.

            Originally Posted by MisterMister View Post

            Also why is it Big G wants you to do all the clean up work yet they don't even tell you step by step how? the only thing they do is give out manual penalties, but for those of us who are hit by the algo demotions, they refuse to help, so you have to do guess work and see if what you did to fix your site works, its like you are taking a gamble.
            And than this guess can backfire and ruin your site even more when the update hits again.
            I'd take a stab at saying Google response to that would be, "clean up your own damn mess". To say that they refuse to help in a step by step fashion is not entirely true either. They do tell you why they've dropped your site, and they do tell you how to fix it step by step. Just how I explained above. It is really down to the site owner to monitor things like incoming links, and apply quality control when needed. Proactive always works better then reactive.

            The problem with most site owners is they refuse to try future proof their sites in any way, shape or form. They see every link as a good link, until that link hurts their site.

            Originally Posted by MisterMister View Post

            This is why it gets frustrating, I've been trying to fix my site over the past year and half and have never been able to recover, I might have to start over.
            Send me your site through private message, I'd be happy to take a look at your link profile and advise.

            Originally Posted by MisterMister View Post

            Has anyone who wasn't a huge media corp or high traffic website with big money actually recovered from panda or penguin?
            Yes absolutely.
            A couple of months ago I bought an old premium domain name that had been spammed to death over the last 13 years. It had so many low quality spam links thrown at it, that links where still being indexed 2 years after the domain had expired. (1+million). But the value in the domain name itself, I would estimate would easily fetch $25k+ in today's market. Emailing the thousands of sites was not really an option so what I did instead was, compiled every domains I could find that linked to the domain and asked Google to disavow those and any and all historic backlinks "EVER" created to to the site.

            2 days later they replied and the penalty was lifted.

            Originally Posted by MisterMister View Post

            Those big websites who get hit contact Google personally and a few days later they go back at top in serp. like that Rap lyric site Rap Genius that was buying links or something to get ranked higher, they got punished but later they were able to get their ranking and traffic back, smaller sites don't get that type of option since they don't make millions of dollars from adsense or ad revenue like those other sites.
            How can you presume this is what happened without a shred of evidence?

            Google lifting a SERP penalty just because a site spends millions of $$$ on adwords, would be completely illogical. If they lose their SERP positions through penalty, they would be forced to spend even more money on adwords. So Google would lose money by giving big spenders their positions back.

            To me the difference between the big guys and the small is that the big guys are willing to own up to their mistakes a lot quicker, and are also willing to take far more decisive action when it comes to protecting their business.

            I know of one example from Google where they tried to explain this a little better to people. The story goes something like this.

            Stop trying to cherry pick your way through links with a toothpick approach, you will get a much warmer response from Google if they see you are willing to pull out your Machete and take some real action.

            Video below might explain better.

            How can a site recover from a period of spamming links? - YouTube
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  • Profile picture of the author nettiapina
    My take on "what Google wants":

    Their goal is to keep their search engine relevant and trustworthy enough, or the most profitable and unique part of their internet advertising empire may collapse. Their search product has spawned a parasitic industry that constantly tries to game the system, often with great success. That's where the need for web spam team and algorithm changes stems from.

    Cutts' proclamations are just about the most cost efficient way to influence SEO crowd and general public. If we would all behave, there'd be no need for this reactive stuff and the R&D resources it ties. Unfortunately for Google, SERP placements mean income, and thus the cycle continues.

    Relevancy may sound like a noble goal, but there's straightforward business logic behind most moves they take.

    Google doesn't care about you or your website. They don't even really care if their users find a good answer, as long as they stay the dominant player on Western market. They don't play favourites: no matter how good you've been, no matter your history and content, just change the site structure a bit and their algorithm gives a nice little rollercoaster ride to your SERP positions.

    You also need to remember that this is the company that uses and sells your behavioral data, and tracks very large portion of the WWW via Analytics and their web properties. While they certainly don't give a toss about any individual user the collected data is worth a lot.
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    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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    • Profile picture of the author paulgl
      Google does not necessarily "hire" the best people in the world. Google was created by
      people that create, not necessarily hire.

      Adwords is not ranking a site.

      Google could care less about content, and the only sharing they give a rip
      about is forcing G+ down your throat.

      Google has no idea who is trying to trick them. Isn't following some perceived
      rule, tricking them? The biggest, most authoritative sites in the world use tricks.
      Any SEO person worth their salt has tricks. For google. And you know what?
      There's nothing wrong with that, contrary to popular belief.

      There are many, many, many loopholes. Only fools think otherwise. And why
      not exploit them?

      #4 has been said over and over here, at least by me.

      Sometimes gold can be nothing more than fools gold.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author nik0
    Banned
    Google can want whatever they want, whether they can is a different story.

    When everything is equal then the "want" concept would work as good content is more likely to get shared and thus it would receive more links, higher rankings.

    But everything ain't equal
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  • Profile picture of the author Rick Britton
    I'm so glad I don't care about SERPS and ranking on Google

    I look on it as a bonus if I happen to gravitate to page 1 for some search terms
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