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I Have a Tablet Problem?

by DABK
2 replies
  • SEO
    • |
Analytics says the following:

desk top bounce rate 50%, average time spent: 1:58
mobile bounce rate 40%, average time spent: 3:10
tablet bounce rate 100%, average time spent: 0:00

Why do tablets hate my site?
I understand you could give better responses if you saw the site, but I'm happy with more general replies. I'm stumped. On other sites I have, tablets are not doing that differently.

It's a mortgage blog, and I have several other mortgage blogs, where tablets don't hate us.

Any ideas?
#analytics #bounce rate #mobile phone visitors #online marketing #problem #tablet #website traffic
  • Profile picture of the author iAmNameLess
    It's more than likely an error in the tracking. Have you confirmed with your own tablet that the bounce rate is accurate? When an average time on site is 0, it isn't usually 0, there was just something that happened when it was time to track. What is the sample size?

    Is this a long term issue? Is the site responsive or is it separate mobile?

    for the time on site issue, install the code for event tracking API.
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    • Profile picture of the author DABK
      This just started in March. And it's tracking my table accurately.
      The number of tablet visitors, percentage wise, is too low, though, compared to other sites: 6 for every 100 mobile phone visits (used to be 24 to 100), which is way off. Mobile to desktop is where I expect it: 11 for every desktop.

      I'll have time tomorrow to look into it.
      It's a first for me. But this is a week for 1st's: Google + page for one of my client shows a competitor's name and images, but the contact info is for my client.
      I'll also have time to deal with this one tomorrow?

      Thanks for your answer.

      Originally Posted by iAmNameLess View Post

      It's more than likely an error in the tracking. Have you confirmed with your own tablet that the bounce rate is accurate? When an average time on site is 0, it isn't usually 0, there was just something that happened when it was time to track. What is the sample size?

      Is this a long term issue? Is the site responsive or is it separate mobile?

      for the time on site issue, install the code for event tracking API.
      {{ DiscussionBoard.errors[9078430].message }}

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