Interlinking question, why link back and forth?

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  • SEO
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So, I am not 100% sure how every aspect of interlinking works. This is outside the obvious navigational links and making sure every page is connected. I also somewhat understand that links in the body are given more weight than navigational links. I don't need that basic info.

Here is the question. Lets say that you have three pages that you want to rank equally, everything is equal 3k exact match medium competition. "red widgets", "green widgets", "blue widgets".

Each page links to the other two pages with some sort of contextual link, "word widget", etc. I've read that this helps SEO substantially. How does this help for SEO? Link juice is spread evenly. Is it because of the anchor text being keyword rich, so that sends some kind of signal to google about relevancy?

Second question. Ok, I'm not sure if the top is accurate or not. However, I've also read that interlinking with generic text ("click here", "Read More"), between these pages also gives SEO benefit. Really, how? Now I'm stumped. Internal links that vote for each other help each other rank, despite being on the same domain?

Third question. What is stopping someone from just building 30 pages of content and plastering 29 contextual internal links to each page to boost up their rankings? Might be an extreme example, but I want to maximize my on page SEO.

Thanks for any opinions or observations on this strategy
#back #interlinking #link #question

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