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Why Google.co.in and Google.com differs in SERPs?

by jenudsouza
7 replies
  • SEO
    • |
Why google.co.in, google.com and google.co.uk shows the different SERPs for same keyword? How to rank better in .com and .co.uk? Morever the Serps are similar for .com and .co.uk but there's vast difference in .co.in and .com serps.

Any specific reason or any strategy to follow to get high ranking on .com and .co.uk
#differs #googlecoin #googlecom #serps
  • Profile picture of the author nettiapina
    Originally Posted by jenudsouza View Post

    Why google.co.in, google.com and google.co.uk shows the different SERPs for same keyword?
    They're trying to serve a different audience in each of those addresses. Obviously the content should be different for a search conducted in Birmingham, Chicago, or Kolkata.

    You should try to see that your site targets the correct country and language on HTML level. You can also change the desired country from Google Webmaster Tools. TLDs co.in and co.uk are geotargeted to respective countries which might help. Then there's the content, but there's a lot of good articles out there.
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  • Profile picture of the author deepakrajput
    Google.co.in is for India.
    Google.com is for US.
    Google.co.uk is for UK.

    So it is obvious to show different results. Make your Site with High Quality Unique Content. And Quality SEO(High Quality PR Do-follow links), SMO by Targeting US and UK to get the better results in Google.co.uk as well as Google.com
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  • Profile picture of the author PeepingDakota
    Because they are some different locations. They're trying to give you the best results based on the location.
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  • Profile picture of the author jenudsouza
    Thank you for your replies. Most appreciated.
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  • Profile picture of the author RandySwanston
    Results are always localized in Google based on the users Geographical location.
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    The Big Buzz Blog
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  • Profile picture of the author Deepak Kaushik
    Google.com is for worldwide whereas other extensions like .co.in and .co.uk are for specific countries.

    If you want to promote your website for particular country then go for that relevant extension domain name.
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  • Profile picture of the author reddy183
    Hi,

    Google.com, Google.co.in, Google.co.uk will show respectively USA, India & UK search results. So we will see some differences in keyword rankings.

    Regards,
    Reddy Sekhar Reddy.K
    SEO Analyst.
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