Link Building - Do you agree with this statement?

27 replies
  • SEO
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"The best way forward in SEO for any website is to only build a few, high quality links instead of a multitude of lower quality links."

- When was the last time you saw a website on page 1 with six links (Assuming these links were absolute top quality)?
- Does this mean that, to some extent, it's good to build some lower quality links as opposed to links from ONLY high DA/ Authoritative websites?

Which leads me to the question:
- If I had a new site, would it rank well if I just built 4 links from: BBC, Guardian, Telegraph and NASA or better with hundreds of links from various, lower quality, sources?

I'm trying to engage just how important high quality links really are compared with quantity.
#agree #building #link #statement
  • Profile picture of the author Kevin Maguire
    Originally Posted by Paul Tovey View Post

    "The best way forward in SEO for any website is to only build a few, high quality links instead of a multitude of lower quality links."

    - When was the last time you saw a website on page 1 with six links (Assuming these links were absolute top quality)?
    In almost every search query I make. Pages rank in search not websites. Internal pages of sites, sometimes with only links from other internal pages.

    Using internal links from existing ranking pages improves the chance of ranking other pages for similar or same keywords. External links are only half the equation.
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    • Profile picture of the author Paul Tovey
      Interesting way of looking at things! Assuming the we were only looking at the top 10 results for 'Carpet Cleaner' (example) and we were only using homepages.

      Would a homepage with 20,000 poor - average links and all other aspects perfect outrank a website with 10 of the best links available online with all other aspect perfect.

      Please assume, there is no such thing as inner pages or on-site metrics. I'm looking solely at quality vs quantity.
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      • Profile picture of the author Kevin Maguire
        Originally Posted by Paul Tovey View Post

        Interesting way of looking at things! Assuming the we were only looking at the top 10 results for 'Carpet Cleaner' (example) and we were only using homepages.

        Would a homepage with 20,000 poor - average links and all other aspects perfect outrank a website with 10 of the best links available online with all other aspect perfect.

        Please assume, there is no such thing as inner pages or on-site metrics. I'm looking solely at quality vs quantity.
        10 of the best links.

        So let's say for arguments sake they where 10 PR10 links from 10 different pages on domains 100% related to my page.

        Firstly I would probably not decided to compete in that market with pr10 domains hanging around competing too.

        Yeah 10x PR10 links would absolutely crush the 20k. 20k is like a drop of sweat against 1 single PR10 link even without relevance.

        PR doesn't work in solid numbers like,

        There would not be much difference in the strength of a PR1 V's a PR2 link. But there would be a huge difference between a PR4 V's a PR5 link.
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        • Profile picture of the author MikeFriedman
          Originally Posted by Kevin Maguire View Post

          PR doesn't work in solid numbers like,

          There would not be much difference in the strength of a PR1 V's a PR2 link. But there would be a huge difference between a PR4 V's a PR5 link.
          It is calculated on an algorithmic scale, so there is even a huge difference between a PR 4.25 and a PR 4.65.
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    • Profile picture of the author TZ
      Originally Posted by Kevin Maguire View Post

      In almost every search query I make. Pages rank in search not websites. Internal pages of sites, sometimes with only links from other internal pages.

      Using internal links from existing ranking pages improves the chance of ranking other pages for similar or same keywords. External links are only half the equation.
      Shhh.....Kevin. Don't give up that little nugget. (not that anyone here would believe you ) This last year we build some niche directories all with a solid breadcrumb linking setup - basic silo structure, and 25,000 pages up to 90,000 page sites. When Google started counting the link juice of all the pages the traffic went from 10-40 unique a day to 400+ unique a day.

      Two months later...another bump.

      Never did a single external link in. As a matter of fact, the more the pages indexed in Google, the more external inbound links we got naturally.

      First test site the pages were only 25% unique and still Google loves them. Then we went further in the test and coded the pages to be 40-50% unique. Google loved them even more.

      Anyone who says "you have to have 75% unique content", and "internal links don't pass much Google juice" don't have enough experience to know what they're talking about.
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  • Profile picture of the author godoveryou
    I'm pretty sure what Kevin meant is that it is not linear so I think you both are on the same page there.

    "The best way forward in SEO for any website is to only build a few, high quality links instead of a multitude of lower quality links."
    I don't think it's the only way forward, but it is one way forward.

    It would work for low/medium competition niches. The uber-competitive niches are still dominated by spam with the High-PR-Link approach taking a back seat.

    Mind you, the spam isn't exactly direct or obvious. You've got to do a little digging.
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    • Profile picture of the author Kevin Maguire
      Originally Posted by godoveryou View Post

      I'm pretty sure what Kevin meant is that it is not linear so I think you both are on the same page there.
      Linear, thanks....that's the word I was trying to think of. lol.

      Not mention, and I know this is going back to internal linking. But 10x PR10 links is going to give that page some awesome power itself. Links out from that page would make some monster PR pages themselves.
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    • Profile picture of the author MikeFriedman
      Originally Posted by godoveryou View Post

      I'm pretty sure what Kevin meant is that it is not linear so I think you both are on the same page there.
      Oh no, I was not disagreeing with Kevin.

      I was just pointing out there can even be great discrepancy within webpages that show the same PR. Two PR 4's, for example, can act drastically different.
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  • Profile picture of the author godoveryou
    I gotcha.

    Sorry, I'm only on my 3rd cup of coffee. It was an interesting night... as I'm sure you noticed Mike. If not, you have a visitor message.
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    • Profile picture of the author MikeFriedman
      Originally Posted by godoveryou View Post

      I gotcha.

      Sorry, I'm only on my 3rd cup of coffee. It was an interesting night... as I'm sure you noticed Mike. If not, you have a visitor message.
      I should have stated that more clearly, but you are one coffee ahead of me (and two scotches behind) so far.

      And I did notice.
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  • Profile picture of the author godoveryou
    you are one coffee ahead of me (and two scotches behind) so far
    This sounds like a challenge...

    I like where this is going.
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    • Profile picture of the author MikeFriedman
      Originally Posted by godoveryou View Post

      This sounds like a challenge...

      I like where this is going.
      Just don't skimp on the scotch. Nothing less than a 15 year will do.
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  • Profile picture of the author godoveryou
    I'm not a big scotch drinker, but when I do it's normally done old n' neat. Occasionally, the rocks or a lowball are fine - but if you're drinking scotch you might as well keep it neat in my opinion. The closer to liquid pain it is, the better for me personally.

    For newbies, this is a very important part of SEO. Alcohol is a high performance nutritional supplement that you might not need when you are beginning but once you hit a performance plateau you will need something to break through and continue your gains in search position.

    It's why Matt Cutts can never give you a straight story in his webmaster videos. His daily dose regimen of this and similar high performance supplements impairs his honesty and ethical point of view at times.

    But like all things, if he wants to stay competitive then he needs every advantage he can get. That's just how this sport goes.
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  • Profile picture of the author AuthorityBuilder
    Originally Posted by Paul Tovey View Post

    "The best way forward in SEO for any website is to only build a few, high quality links instead of a multitude of lower quality links."

    - When was the last time you saw a website on page 1 with six links (Assuming these links were absolute top quality)?
    - Does this mean that, to some extent, it's good to build some lower quality links as opposed to links from ONLY high DA/ Authoritative websites?

    Which leads me to the question:
    - If I had a new site, would it rank well if I just built 4 links from: BBC, Guardian, Telegraph and NASA or better with hundreds of links from various, lower quality, sources?

    I'm trying to engage just how important high quality links really are compared with quantity.

    Well Paul, if you are looking to compare quality vs quantity, projecting it in the niche is quite essential.

    For example, as you said, if you are looking to rank a website with the keyword "Carpet Cleaner", you search it in Google and gather the first 10 to 20 websites. Then, check their link profile through Ahrefs or Open Site Explorer or anything. See the unique domains that are linking to them and what kind of sites are linking to them. If they have 1000 links from blog comments, low quality article directories, blog directories or blog networks, you can easily beat them with 50 links from authoritative sources from your industry.

    If you check ranking factors surveyed by Moz 2013 Search Engine Ranking Factors Survey & Correlation Data - Moz, you will see Page Authority is of primary importance when ranking a page/website. So, what I generally do is check the page authority of most of the 1000 links and get an estimate about the average page authority of the entire page in whole. Then, build links from authoritative sources from my industry that nearly averages the page authority of the links I am building. So, if I need to build 50 links to get somewhere near that average, that's enough to beat your competitors with 1000 links.

    However, if your competitor has 500 utterly high quality links, then it's tough to beat them, though not impossible. That means you need to build links from better sources than them and more in number than them.

    So, what I mean here is that you can rank with 10 links or with 10000 links. It depends on how your competitors links profile is. A weak but quantitative link profile means you have better chances of stronger and qualitative but lesser in number link building.

    It's just a calculative and strategic approach you need to take in order to compare quantity vs quality of links.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by AuthorityBuilder View Post

      However, if your competitor has 500 utterly high quality links, then it's tough to beat them, though not impossible.
      Then why bother with sales pitches (moz/DA/PA)? Why not look at the links to begin with?
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  • Profile picture of the author godoveryou
    Mainak Halder holding it down on the WoFo for team white hat...
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  • Profile picture of the author stelweb11
    Trust me on this , quantity still matters. Seen it on at least more than 30 sites. But having just a bunch of links from gov sites and the right key anchor phrase will take you to top position in no time.

    Note: please keep an eye on your anchor phrases. I have just seen a site get destroyed by excessive key anchor usage. It had an incredible link profile with more than 100 edu links and 25 gov links. All it had wrong was excessive key anchor phrase in link profile -- which was naturally gotten by the way.

    I wish the webmaster would just appeal to google and ask to look over the issue. Instead, he just let the site die. PR6, 10 year old site just gone !! Hurts my heart, even.
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  • Profile picture of the author avowzone
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    Yes, you are right, to get PR you must need to make high quality backlink.

    But you are wrong about some point. Who tell you link from BBC, Guardian, Telegraph and NASA is more valuable than others site? What you you know about quality link?

    Well, any link from niche related topics (For example: Your site niche is blogging tips, so you need to make backlink on the topic which is talking about blogging tips) if it's from NASA of avowzone no matter.

    You also need to check the topic PR, authority, MOZRank, and outbound link. If it's well then this is best for you not NASA, BBC or others.

    Hope it can make you a little sense. Thank you.
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    • Profile picture of the author daddyoh
      Originally Posted by avowzone View Post

      Yes, you are right, to get PR you must need to make high quality backlink.

      But you are wrong about some point. Who tell you link from BBC, Guardian, Telegraph and NASA is more valuable than others site? What you you know about quality link?
      The last time I looked, BBC, Guardian,Telegraph & NASA we're VERY valuable,
      quality, powerful & authoritative sites. Thus, links from them WOULD be more
      valuable than links from other sites. Not ALL other sites but MOST other sites.

      Paul: quality links are much better than lots of low-quality links.

      However, a new site wouldn't naturally be attracting links from the likes of BBC,
      Guardian, Telegraph and NASA and unnatural links could raise a red flag over at
      google. A large variety of links from a large variety of sites is a more natural link
      profile for a new site.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Paul Tovey View Post

    If I had a new site, would it rank well if I just built 4 links from: BBC, Guardian, Telegraph and NASA or better with hundreds of links from various, lower quality, sources?
    Your only asking half a question, rank for what? What's the keyword? Your not ranking for auto insurance with 4 decent links If that's what your thinking.

    Anyways... you have to make a decision are you wanting to rank your new site for a long time (long term quality links) or, are you building a churn & burn site where all you care about is ranking a temporary site for a month or so (spammy links). With that being said, spammy links can rank a page long term but there's always that Google slap waiting to happen.

    It's your call, short term or long term site.
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  • Profile picture of the author Jesse Kemper
    Hasn't this been the million dollar question for years now? Seem's like quite the debate overkill. Obviously a good mix of lower quality and higher quality links are probably the best choice. Not to spam links obviously, but lower pr links are bound to happen if done "naturally" correct? Isn't naturally what Google is after anyways?
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  • Profile picture of the author godoveryou
    The other consideration to take into account is the commercial viability of the keywords in question.

    Sometimes, just sometimes it makes sense to rank 1 site for 5 keyword 15 days out of the month and move on to the next domain to rank 15 days out of the next month, and the months after that...

    What if those keywords made you four to five figures a day?
    What if you had 8 or 10 of these projects running?

    ... What if they funded investments into large WH projects?

    What kind of site could you build with a 5+ figure a day bankroll?

    I realize this sounds a little salesy, but I'm just trying to get people to think about what a operating budget like that can do for their overall businesses 3, 6 or 12 months down the road...

    That's a SEO based way to bootstrap a real business, application or service of significant size without spamming.

    Mind you it's just a way, one of many of course...

    Just some late night Sunday ramblings, nothing else...
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  • Profile picture of the author arvindseoexpert2014
    Banned
    Originally Posted by Paul Tovey View Post

    "The best way forward in SEO for any website is to only build a few, high quality links instead of a multitude of lower quality links."

    - When was the last time you saw a website on page 1 with six links (Assuming these links were absolute top quality)?
    - Does this mean that, to some extent, it's good to build some lower quality links as opposed to links from ONLY high DA/ Authoritative websites?

    Which leads me to the question:
    - If I had a new site, would it rank well if I just built 4 links from: BBC, Guardian, Telegraph and NASA or better with hundreds of links from various, lower quality, sources?

    I'm trying to engage just how important high quality links really are compared with quantity.
    my friend,

    you may right, but it depends on this that how may people are opening that high PR sites in a day and if they are opening then are they clicking on your link ?

    My friend it is important to establish link with high PR links, but it too important that people should click on your provided link,

    that's why we submit link on so many website and various types of website.
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  • Profile picture of the author EdwardRocha
    Yes,I completely agree with this statement. The most important strategy for a link building is the quality of the content to be used in linking.If you want to do link building, you should learn various link building strategies first. Listed below are the top link building techniques:
    1.Freebies
    2.Guest Posting
    3.Blog Posting
    Various link building tasks are also there such as
    • Social Bookmarking
    • Image Backlinks
    • PPT/PDF Creation and submission
    • Web2.0 Thick links
    • Video Creation Submission and Distribution
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    • Profile picture of the author Mike Anthony
      The questions is kind of off. Its skewed to how we as link builders sometimes think. top ten links on the net would be from well known sites that would in fact create more links organically.

      If you are linked to from a story on CNN its going to get more exposure and you are going to get links from other webmasters due to that exposure. So when you say you don't see sites in the serps with just high quality links well no.

      Thats because organic links come about by a process that will get lower quality links with it too AND high traffic sites will give your site exposure to getall kinds of organic links.

      Of course we don't think like that as link builders - We buy links/domains and place links ourselves but its kind of comparing Orange and Apple seeds. The top links on the net almost always grow other links.

      All that said its a quality and quantity mix. I would take four PR4 links over one Pr5 link for ranking. I'll take three Pr3s over 100 profile links. For reasons of penalties I'll take two Pr3s over a 100,000 Fiverr gig

      and no not saying PR is all there is to it - just a way of illustrating it
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      • Profile picture of the author hipeopo02
        Originally Posted by Mike Anthony View Post

        Thats because organic links come about by a process that will get lower quality links with it too AND high traffic sites will give your site exposure to getall kinds of organic links.
        Exactly. Traffic is a big point. People start linking your site on their SM/website with enough traffic. "Virtual word of mouth" so it's kind of hard to only have a handful of links if a site is getting exposure. you will get organic links too constantly if you get enough traffic.

        However, there is a post I made a while back about a PR4 site that had only a few links and one good PR4 link that pretty much sealed its place in SERPS from that one link alone so quantity obviously is not the main point anymore.

        You will also get "junk links" too from bots alone that scrape links for their own site.
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