PPC: I Don't Understand

4 replies
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I am researching PPC and affiliate marketing. I came across a paid ad that looked like this:

Generic Niche Title
Ad Copy Sales Pitch
Ad Copy Sales Pitch

However, when you click the ad, it does not go to NicheURL.com. It goes to a separate landing page. I manually entered the NicheURL.com and it has no page. It is either parked or not sold.

Is this common (putting a different URL in the ad than the destination)?

If so, should I own the URL?

I presume the reason to do this is because it looks better in the ad?

Any help would be greatly appreciated.
#ppc #understand
  • Profile picture of the author LinearChaos
    What you're describing is actually a violation of policy for the big networks like Google & Bing/Yahoo!.

    The display and destination URL's must match in domain...subs are ok, but they have to be on the same root.

    The ad you described will eventually be disapproved and come down. I would not recommend this strategy.
    Ex-Googler, Paid, Earned, & Owned Media Expert, Looking For Client-less Income.
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  • Profile picture of the author Wealthyclark
    Your display URL should be either the same as the landing page or at least the home page URL of your website. Doing things such as what you are describing could potentially cost you visitors and ultimately customers.

    Don't follow behind things that you see others doing, especially when it's clearly wrong.

    Wishing you much success,
    Now Accepting All Countries! Earn $5.10 Per Free Referral, Totally Free To Participate!
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  • Profile picture of the author pryidevsblog
    Hey Thank you guys. I just start to learn about PPC. Anyone have a good resources to learn PPC that makes me PPC fresher to a good PPC knowledgeable person.

    Are you looking for Magento Custom Development and Android Apps Developer than your search ends here.

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