I'm planning to buy a site which has good organic traffic. The seller has given me access to google analytics.
But my concern is that 90% of the organic traffic comes from a single keyword which is Not Provided by google. This has been the trend for last 6 months as per analytics data.
I'm not sure if this is normal because ideally i would have preferred the traffic coming from different keywords.
Sorry if this has already been answered before. Any insights would be helpful.