10 replies
  • SEO
  • |
Hello,

I'm planning to buy a site which has good organic traffic. The seller has given me access to google analytics.
But my concern is that 90% of the organic traffic comes from a single keyword which is Not Provided by google. This has been the trend for last 6 months as per analytics data.
I'm not sure if this is normal because ideally i would have preferred the traffic coming from different keywords.

Sorry if this has already been answered before. Any insights would be helpful.

TIA
#advice #analytics&gtgoogle #google analytics data #google analytics traffic #seo
  • Profile picture of the author Riaafroz
    I don't think you should buy the site because if the site is good and receiving quality traffic than why someone will sell that?
    {{ DiscussionBoard.errors[9182573].message }}
    • Profile picture of the author LastWarrior
      Originally Posted by Riaafroz View Post


      ...because if the site is good and receiving quality traffic than why someone will sell that?
      Because maybe they don't know how to monetize it.

      Maybe they don't understand ROI trying to promote it throwing money away or iniating a poorly planned PPC? Their site could be user-unfriendly. Site could have been loading too slow. Perhaps the message was getting lost due to poor page internet marketing design and pushed potential customers away? Maybe they didn't do A/B testing to see if what methods they used were the most efficient? Prices could have been too high. Could be as simple as a site that wasn't selling anything at all, just a niche that attracted views the owner didn't capitalize on. Maybe the owner was making money and could make even more, but wanted to change their direction in terms of what they wanted to do. Just maybe the owner wanted to sell to make some money.

      If you want more answers, there are many more.

      LastWarrior
      Signature



      {{ DiscussionBoard.errors[9184143].message }}
  • Profile picture of the author thebert
    Google has been scrubbing keywords data from Google analytics for some time. That is to say that most of the useable keyword intelligence is no longer available to site-admins via Google Analytics. That data is locked away and reported as "No provided".

    There is a real danger of this traffic evaporating because it's coming from single keyword or keyphrase. Although you can't get at it from Google Analytics, the weblogs for the site itself will certainly have that data. Ask the site-owner to peruse those logs and provide you with that information.

    If he or she doesn't know how to find and/or read the logs, maybe you do. If that's the case, ask for access to the logs. You'll need access to the site's control panel (like Plesk or cPanel, etc) to get at the logs.

    Lastly, if you can't determine what that keyword or keyphrase is, or the site-owner flat out refuses you, move on. You don't have enough information to make an informed decision!

    Good luck!
    {{ DiscussionBoard.errors[9183760].message }}
  • Profile picture of the author Daones
    You can ask them to see Google webmaster tools, there they will show you keywords, the rankings/impressions and clicks for each keyword. This way you can get an idea what keywords are ranked and bringing in traffic.
    {{ DiscussionBoard.errors[9183801].message }}
  • Originally Posted by customapp View Post

    Hello,

    I'm not sure if this is normal because ideally i would have preferred the traffic coming from different keywords.

    Sorry if this has already been answered before. Any insights would be helpful.

    TIA
    Why does it bother you that traffic is coming from only 1 keyword? If you buy the site, you can always get it ranking for additional keywords as well (by optimizing it for those keywords and building high quality backlinks).
    {{ DiscussionBoard.errors[9184182].message }}
  • Profile picture of the author MikeFriedman
    It's not one keyword. That could be 50 keywords. It could be 100. Google just doesn't share the information, so it shows up as (not provided).
    Signature
    New Private Mastermind Group Discussing SEO, Local SEO, Google Ads, Facebook Ads, and more -
    Open for A Limited Time!

    Request to Join
    {{ DiscussionBoard.errors[9184190].message }}
    • Profile picture of the author customapp
      Thanks everyone for your inputs. Will try to get more data from Webmasters tool.
      {{ DiscussionBoard.errors[9185638].message }}
  • Try to use Google webmaster.
    {{ DiscussionBoard.errors[9185809].message }}
  • Profile picture of the author Risman
    Tips for SEO are as follows-
    Image descriptions
    Link to others
    quality content
    unique content
    Informative content
    {{ DiscussionBoard.errors[9188200].message }}
  • Profile picture of the author YesseniaClemons
    According to my opinion you should not buy that website, because as the analytics and situation you have mentioned here. That keyword you are talking about is looking like overoptimized and because of this reason you may get penalized by Google. However the exact situation about the website can only be explained after taking a look at that website.
    {{ DiscussionBoard.errors[9188446].message }}

Trending Topics