An easy trick to increase your "Click Through Rate".
- SEO |
"A lot of people out here use a PPC ad network as publishers - Adsense, Chitika, yahoo etc. Here's an easy trick to increase CTR exponentially and still not offend the advertisers.
A very common format we use is putting 160X600 ad blocks in the side bars and putting those large rectangular block suet the beginning of the page just below the article title.
You can increase your CTR by replacing the rectangular blocks with 160x600 blocks - yes 3 160X600 blocks. Now, build your content to match the layout so it doesn't look ugly. The benefit of this is the user can see the ad/ads, even when he's finished reading the first couple of sentences and scrolled down.
This goes particularly well with sites providing info in small snippets such as addresses or listings of any variety.
And it isn't against advertiser TOS as long as you don't click your advertisements or try to tally more than 3 blocks in a single page.
Thanks"
A very common format we use is putting 160X600 ad blocks in the side bars and putting those large rectangular block suet the beginning of the page just below the article title.
You can increase your CTR by replacing the rectangular blocks with 160x600 blocks - yes 3 160X600 blocks. Now, build your content to match the layout so it doesn't look ugly. The benefit of this is the user can see the ad/ads, even when he's finished reading the first couple of sentences and scrolled down.
This goes particularly well with sites providing info in small snippets such as addresses or listings of any variety.
And it isn't against advertiser TOS as long as you don't click your advertisements or try to tally more than 3 blocks in a single page.
Thanks"