Its really sad that Google has To resort to these scare tactics, as it is hurting innocent local businesses. Seriously its a battlefield out there and Google is literally tearing down local businesses while preserving well spun web 2.0 blogs.
For those of you who don't know Panda targets on site factors while penguin targets offsite factors.
Now Probably alot of you White hat Seo'ers were affected as that who always get hurt by these updates.
Don't worry its not your fault, you've been fed lies by the big seo gurus.
They claimed it was Penguin 3.0 and you believed it. Why wouldn't you, as these guys are well respected seo bloggers. The fact is though that most of the stuff they say they don't actually test, they just rehash what google says and sell it as their own.
If you want to rank in 2014 you need to take your own path. Look at the serps analyze them. Discover EXACTLY whats happening instead of relying on someone else's opinion.
In order to rank in 2014 you need 2 things.
1. Unique content. Most of you newbies don't know a thing about spinning so your stuck with writing unique content.
2. Backlinks. Quality+quantity will rank anything. The op would get mad if I mentioned any specific methods but all you need to do is look at the serps and you'll know what to do.(got threads deleted before for posting black hat techniques)
Look at the Serps. Analyse who's ranking for what and why. Learn it like the back of your hand. Google is just an algorithm, and every algorithm can be beat.
That's literally all you need to know in order to rank in 2014. Make it look as NATURAL as possible.
Final note for newbies trying to rank - Don't be afraid to test out new methods. That's the only way you will learn
All you Seo'ers id love to have your opinion about how your going to rank in 2014.