Adwords Quality Score? How Often Is It Updated?

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  • SEO
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I have a question regarding quality score and when It is updated.

My Current QS is low and shows as "Landing page experience: Below average"

I changed my landing page completely, yet the score remains the same. How long does it take in YOUR experience for it to change. Some people say it is updated as soon as your keyword is placed in the auction, some say several times a day, some say every couple weeks.

I have not found a definitive answer to this question and would like your thoughts on it. Thanks
#adwords #quality #score #updated
  • Profile picture of the author Vasuu
    Quality score is calculated every time your keyword is eligible for the auction. This can happen several times a day. Google shows an average of the day.

    Here are the factors which influence the QS.

    Your keyword's expected clickthrough rate (CTR): The expected CTR is based in part on the keyword's past CTR, or how often that keyword led to clicks on your ad
    Your display URL's past CTR: How often you received clicks with your display URL
    Your account history: The overall CTR of all the ads and keywords in your account
    The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
    Your keyword/ad relevance: How relevant your keyword is to your ads
    Your keyword/search relevance: How relevant your keyword is to what a customer searches for
    Geographic performance: How successful your account has been in the regions you're targeting
    Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
    Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices

    You need to optimize everything for a better QS. Good luck!
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