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New Website Needing SEO Help

by omron
11 replies
  • SEO
    • |
Hi guys and girls,

I originally posted a similar thread in Conversion Rate Optimization forum, but could do with some more help on the SEO/link building front.

I’ve recently started my first website – http://www.naildesignsforyou.com and I could do with some advice in regards to, well.. most things. What could I do to improve SEO and link building as I feel like I’m struggling quite a bit.

I'm currently getting about 15-20 visitors per day, and 500 or so in total this first month. I’m fairly certain that my lack of traffic, for the most part anyway, is because I’m not ranking anywhere on Google for practically any keywords (nail designs, easy nail designs, cute nail designs, nail design ideas etc.) I’m getting a handful of people finding me from search engines but really I’m struggling to move up or even onto Google at all (and I’ve checked that I’m indexed). I don't really know where my site stands in the way of SEO, I've done a lot of reading and tried to implement everything but I'm sure there areas are I've missed or can improve.

I also don’t feel like I’m very good at link building. I can’t seem to find any opportunities aside from commenting on blogs and submitting to directory listings (which I now believe to possibly be a flawed method, from what I’ve read).

So far I’ve made 0.99p from Adsense (3 clicks) and £6.50 from Amazon referrals in the first month, which seems fairly pathetic to me, but seeing as I’m still so new to this then maybe in the first month that’s not as terrible as it seems?

I’m not sure if I’d have more luck trying to promote something from ClickBank? Or sign up to something like MoreNiche which I’ve seen a few things about?

Another problem I suppose is that my website isn't up to much and the content not good enough. And I suppose my biggest problem might be that I’ve just chosen a pretty useless area to focus on, that isn’t going to pay very well and the competition is too high.

Really just any advice on what I should do next to improve SEO and link building and anything else that jumps out to you that I’m struggling/failing with would be hugely appreciated. I realise a lot of these questions have been answered loads of times before in other threads but some specific any advice for my current situation I would be extremely grateful for. As I said, I’m very new to all this!

Thanks!
#link building #needing #niche #seo #traffic #website
  • Profile picture of the author davidmcsweeney
    With regards to the link building, do some reverse engineering. Find out what kind of content has been popular in this niche before (nails, or widen it out to beauty) and see if you can emulate it's success. If people have shared/linked to this type of content before then there is a good chance they will again.

    To be honest though, for the beauty niche (which is something I have good experience in) you should be focusing on growing a good social following. This will get the eyeballs on your content, which will lead to the organic links you need for good rankings.

    I see there are quite a lot of articles already in a short space of time and most of them seem to run to 300/400 words. I would flip your strategy and post less, but make sure everything you do post is meaty and authoritative.
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  • Profile picture of the author Ghoster
    Here's some honest advice. I don't believe in hand-holding, so excuse me if I seem a bit frank. My intentions are good.

    I checked a few of your pages. I can tell you that you're over-optimizing your keywords. You don't want to use the keyword as often as you can as this looks unnatural. Use a thesaurus to find synonyms and just write naturally.

    I also found some typos and redundant phrasing, but that won't hurt your SEO so much as turn off some readers.

    If your aim is to set yourself as an authority in a niche, you really want to make sure your grammar and spelling is spot on. You'll find that flawless content encourages conversions. Psychologically, people are more willing to trust when presented with content that adheres to established norms and rules of presentation.

    Here's an example:

    " Use a small amount of nail polish remover to the excess oil remains from your nails before adding the base coat, two coats of polish and then a top coat."

    This sentence doesn't really make sense. You can exchange "to" for "on," but you're probably still better off breaking this thought down into multiple sentences. A sentence like this breaks the flow and encourages the reader look for the "back" button.
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  • Profile picture of the author omron
    davidmcsweeney - thanks for the response and taking the time to have a look. In regards to gaining a good social following - it may be an obvious or stupid question, but is there anything specific I can do to help this? I'll definitely switch my strategy to less often but better quality though (which ties in with Ghoster's advice).

    Ghoster - Really appreciate the input, and weren't too frank at all. In fact I was expecting far worse! Everything you've said is spot on, and shows I need to spend a good deal of time proof-reading most of my content, if not completely reworking and wording it. As for the keywords - I actually felt I was overloading a lot of what I was writing but I'd read tons of good things about the Yoast SEO plugin for Wordpress, and that was always urging me to get my "keyword density" above a certain level. Clearly in doing so I've just made it look unnatural and damaged the authenticity of my content. I'll make sure to fix all of that.

    Thanks for the help both you, really appreciate it.
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  • Profile picture of the author davidmcsweeney
    on social - share others content (retweet, reshare etc), answer questions and try and be genuinely helpful. Follow others in the same niche.
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    • Profile picture of the author mjwillyone
      SEO is not as difficult as some people think IF you are consistent and do your homework. I use WordPress to build sites for service-based businesses and have a process that has allowed me to get great SEO results.

      It starts with keyword research. There are a number of programs out there and I have used a few with good success. Of course, Google has its own but I find it confusing to use. Here is a hint I was NOT taught in "school" - who cares what you think your keywords should be ... if internet users are not using those keywords than all of your work is wasted! Get a program that will allow you to enter your desired keywords where the software will not only tell you how many people are searching for that word but will also give you similar words and how they rank. This is PRICELESS information!!

      Once you have your keywords picked out, DO NOT pour all of them on the same page. What a mistake! Create one page for each main keyword.

      Try this: Type in "how much do security screens cost" in a Google search. I have done just what I suggested you do .. created 1 page for each main keyword for a client of mine. You will find his business at energysecurityaag.com

      When you write posts, write for people but have a mind for search engines.

      I could give other examples of our work but don't want to put you to sleep!

      By the way. I am going to be creating a new website that will offer training videos with on-page SEO as well as local marketing ideas soon.

      Hope this helps!
      Mike
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  • Profile picture of the author jesisco
    Hey

    If you are planning to buy link to boost your ranking, please do it naturally and focus on manual gigs. Let's say you buy a gig per week! Don't buy them the same day! Spread them in a period of 45-90 days.

    Don't overoptimized your articles. Btw, make sure to have 1000+ article including a video in each post if possible.

    Focus on quality instead of quantity! If you do things (even by buying gigs) naturally, you will get great results.

    Thanks
    - Jesisco
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  • Profile picture of the author Icematikx
    Like previous posters said, we're not going to hold your hand. But, I'll give you an interesting case-study.

    A person I know decided to make a website. If you're wondering, his website is: 30 Day Fitness Challenges - Free Monthly Fitness Challenges & More

    If you look closely, you'll see an impressive Alexa score (legit). He makes £15,000-£20,000 per month from Adsense. He has not done any link building. A large majority of his traffic comes from Pinterest.

    Pinterest is pretty awesome for appealing to "typical" consumers. I.E. your typical consumer loves to get fit and healthy - same as your average female consumer loves to decorate their nails.

    What makes pinterest work? Interesting images that make people want to share them. Look at the website I linked, and navigate to a fitness challenge page. Notice the image, detailing the exact steps to take, in a nicely formatted manner? That stuff is shareable! People want to share it with their friends & store it for later use.

    Who's to say Social Media won't work for you? It's a popular subject. Stop focusing on the money (my friend didn't), and focus on shareable content!
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  • Profile picture of the author ConsultJoseph
    Understanding your audience is key here. Once you nail down who you want to market to, know their tendencies, their interests, what makes them buy/subscribe and most importantly, where they hang out. After nailing these down, you will probably see that SEO isn't the best fit for this at this stage in the site (since this is new with very low traffic). There are lots of other areas where the traffic is more and convert better.
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  • Profile picture of the author DiggitySEO
    Originally Posted by omron View Post

    Hi guys and girls,

    I'm currently getting about 15-20 visitors per day, and 500 or so in total this first month. I'm fairly certain that my lack of traffic, for the most part anyway, is because I'm not ranking anywhere on Google for practically any keywords (nail designs, easy nail designs, cute nail designs, nail design ideas etc.) I'm getting a handful of people finding me from search engines but really I'm struggling to move up or even onto Google at all (and I've checked that I'm indexed). I don't really know where my site stands in the way of SEO, I've done a lot of reading and tried to implement everything but I'm sure there areas are I've missed or can improve.

    I also don't feel like I'm very good at link building. I can't seem to find any opportunities aside from commenting on blogs and submitting to directory listings (which I now believe to possibly be a flawed method, from what I've read).

    So far I've made 0.99p from Adsense (3 clicks) and £6.50 from Amazon referrals in the first month, which seems fairly pathetic to me, but seeing as I'm still so new to this then maybe in the first month that's not as terrible as it seems?
    Thanks!
    You're in a good position to make money with this site. There's just some tweaks that need to be made to your on-page (as a previous poster mentioned).

    You're highly over optimized for "nail designs", which I'm assuming is a target keyword. Apply some 2014-standard on-page optimization. PM me if you need some help.

    As for off-page, you're not going to get very far with comments and directory submissions. Get yourself some high PA/DA contextual homepage backlinks on fashion or beauty sites. Stop sending the anchor "Nail Designs for You". Brand links are good, but you're a partial match domain (PMD) so again, you're over-optimizing for "nail design". Use synonyms instead and send a few more URL variations. A few links like these and I think you'll see vast improvement.
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  • Profile picture of the author rituraj198290
    hi,
    if you want to get more user on your website then you have to goo for SEO only there are two way one is the use google advt or give little money to the SEO ccompany who will do the link building and other things for you and these services are very cheap (200$ / month) depending upon your keyword competition, according to me you shd try this or you can contact niwasinfotech@gmail.com or rituraj198290@gmail.com .

    they can get u free website error analysis report .

    thanks
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    • Profile picture of the author Matagascar
      Originally Posted by rituraj198290 View Post

      hi,
      if you want to get more user on your website then you have to goo for SEO only there are two way one is the use google advt or give little money to the SEO ccompany who will do the link building and other things for you and these services are very cheap (200$ / month) depending upon your keyword competition, according to me you shd try this or you can contact niwasinfotech@gmail.com or rituraj198290@gmail.com .

      they can get u free website error analysis report .

      thanks
      How not to do forum marketing 101.
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