Major stores on first page of google bad?

by NetPwn
13 replies
  • SEO
  • |
Hi everyone,

I am very new to affiliate websites and i am just currently doing some research to find my niche.
Ive decided on something , checked out my keywords which gets around 90, 000 searches a month. The main issues that are telling me I could never rank on the first page of google are.
1# There are 2 major stores on the first page. namely Best Buy in 1st and Walmart.
I dont actually know if this is a problem (because i am completely new)
Obviously my site would be dedicated to this one particular niche and these stores hold just about everything.

2# When I do a search for my keywords in Google it tells me there are 14 million results.

If anybody could shed some light on this for me it would be great.
My inexperienced opinion is that I could make good money because these sites are not solely focused on this particular product but hay I may be completely wrong.

Thanks for any insights.

NP
I
#bad #google #major #page #stores
  • Profile picture of the author Josh Mayers
    Hey NetPwn

    If I were you, I would probably try to go for a different keyword, or a sub niche of your root keyword. . . reason being is because 90,000 searches a month may be extremely competitive. . in addition to the fact that you said Walmart and Best Buy are on the first page. . . Most likely, they are paying a lot of money to be ranked that high.

    Also, when you search your keywords, type your keyword within quotation marks to get the exact results for that particular keyword. . . for instance . . "make money online"

    A good rule of thumb that I usually go by is that I go for keywords that get a lot of searches (no more than 10,000 a month), and very low competition.

    Hope my insights help you out!

    -Josh
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    • Profile picture of the author NetPwn
      Thanks for the advice Josh, I did the quotation marks search suggested and that cut the google pages down to 1.2 million which is better.
      I guess the first attempt is always going to be a hit and miss. I have other niches i have thought of but the prices for these products are so low that I believe it would take a long long time to make a real money.
      Thanks again.

      NP
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    • Profile picture of the author Kevin Maguire
      Originally Posted by Josh Mayers View Post

      Hey NetPwn

      If I were you, I would probably try to go for a different keyword, or a sub niche of your root keyword. . . reason being is because 90,000 searches a month may be extremely competitive. . in addition to the fact that you said Walmart and Best Buy are on the first page. . . Most likely, they are paying a lot of money to be ranked that high.

      Also, when you search your keywords, type your keyword within quotation marks to get the exact results for that particular keyword. . . for instance . . "make money online"

      A good rule of thumb that I usually go by is that I go for keywords that get a lot of searches (no more than 10,000 a month), and very low competition.

      Hope my insights help you out!

      -Josh
      What kind of insight, The blind leading the blind?

      You can't just presume that search volume correlates with competition. In my experience it very rarely does. Why? Because most think just like you.

      No point in stating "facts" about Walmart or Bestbuy without an iota of information about the keyword.

      Those results numbers you see in search have nothing to do with search volume or keyword competition. Never did.

      Aim high or go home.
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      • Profile picture of the author NetPwn
        Originally Posted by Kevin Maguire View Post

        What kind of insight, The blind leading the blind?

        You can't just presume that search volume correlates with competition. In my experience it very rarely does. Why? Because most think just like you.

        No point in stating "facts" about Walmart or Bestbuy without an iota of information about the keyword.

        Those results numbers you see in search have nothing to do with search volume or keyword competition. Never did.

        Aim high or go home.
        Could you shed some light on what would point to an accurate description of search volume and keyword competition for a noob?
        Thanks

        NP
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        • Profile picture of the author Kevin Maguire
          Originally Posted by NetPwn View Post

          Could you shed some light on what would point to an accurate description of search volume and keyword competition for a noob?
          Thanks

          NP
          Just my opinion (not fact ) from my own experience competing with what you'd call "real world" competitors.

          I found that even when you outrank these businesses, conversion rates can be still very low from what you would normally expect.

          My only guess as to why that is, is to ask myself the question a buyer might ask himself while researching.

          "If I hop in my car and shoot down to WalMart. I can have this by tonight. Where's my car keys?"

          Brand trust and recognition also play a big role, so your pages are going to have to be top notch too.

          Can you outrank such pages? Yeah if you can get yourself set up to target that particular word better then they do it. Really depends on the keyword which I don't know.

          All your efforts might just end up on Big Mommas Walmart shopping list.

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          • Profile picture of the author NetPwn
            Fair enough I see where you're coming from. The way I see it(which is probably wrong ) if these are big department stores that just happened to be selling this item surely if I put time an effort into a site that purely focuses on this product i'd be the one to come to for info?
            You raise a good point about jumping in the car an getting it from the store after seeing/researching the product online(done this countless times) .

            NP
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            • Profile picture of the author Kevin Maguire
              Originally Posted by NetPwn View Post

              Fair enough I see where you're coming from. The way I see it(which is probably wrong ) if these are big department stores that just happened to be selling this item surely if I put time an effort into a site that purely focuses on this product i'd be the one to come to for info?
              You raise a good point about jumping in the car an getting it from the store after seeing/researching the product online(done this countless times) .

              NP
              It would definitely help to go into it with a badass domain.

              It's strange to think that a 90k keyword would not be plastered with adwords too?

              Maybe you could get your toes wet a bit yourself first in Adwords, to test the water on conversion rates. It will save you time finding out for sure.
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  • Profile picture of the author crouchingwayne
    I always thought powerful ecommerce sites on P1 were very hard to outrank?
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    • Profile picture of the author Kevin Maguire
      Originally Posted by crouchingwayne View Post

      I always thought powerful ecommerce sites on P1 were very hard to outrank?
      Good thing about that is, that Google doesn't rank sites. It ranks pages.

      When BestBuys SEO team are working on 10 Squllian keywords, you need only concentrate on a few to out rank their "pages" for those keywords. How hard can it be? How longs a piece of string, again it depends on the keyword.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by crouchingwayne View Post

      I always thought powerful ecommerce sites on P1 were very hard to outrank?
      That's not always true because BIG sites tend to blast a boat load of weak pages at the SERPs.

      Example, this Google search for ebay internal search pages shows a bunch of different products with buyer keywords (SERP titles). What ebay is doing is throwing a bunch of automated internal pages at the SERPs trying to pick up traffic hits.

      Don't get me wrong, some of those ebay internal pages could be strong pages because of similar internal authority pages linking to the internal search page but the majority of those internal ebay search pages are most likely weak as far as SEO.

      That's just one example, most BIG sites do the same/similar blasting pages at the SERPs.

      Notice these ebay internal search pages ranking at the top of Google SERPs. Granted these are low volume traffic keywords, just trying to make a point here:

      If that was an ebay category page, it's probably going to be a tough competition page for SEO. Do the comp. research.
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  • Profile picture of the author Ryan Rush
    Personally I avoid keywords that are dominated by super high authoritative websites like bestbuy, walmart, target, and amazon etc etc. The reason why is because keywords that have weak non authoritative websites showing up on the first page are 100 times easier to rank. Nowadays I just try to find the easiest keywords to rank for because that will bring in results much much faster.
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    • Profile picture of the author NetPwn
      Originally Posted by Ryan Rush View Post

      Personally I avoid keywords that are dominated by super high authoritative websites like bestbuy, walmart, target, and amazon etc etc. The reason why is because keywords that have weak non authoritative websites showing up on the first page are 100 times easier to rank. Nowadays I just try to find the easiest keywords to rank for because that will bring in results much much faster.
      The issue i am having is finding a minimum $100 product to rank for.

      I have thought of at least 2 niches that in my mind would be pretty easy to rank for but the products for those are at absolute max $20 a piece and most between $5 to $15. If i am right that would mean building the site up over 4 years or so to earn any real hard cash if any at all.(I may be wrong)
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      • Profile picture of the author Icematikx
        Originally Posted by NetPwn View Post

        The issue i am having is finding a minimum $100 product to rank for.

        I have thought of at least 2 niches that in my mind would be pretty easy to rank for but the products for those are at absolute max $20 a piece and most between $5 to $15. If i am right that would mean building the site up over 4 years or so to earn any real hard cash if any at all.(I may be wrong)
        I had an Amazon site selling products that varied between $20 and $40. While it didn't earn me tons of commission (around $600/mo), it did help boost my Amazon % up. As you know, you start on 4% and go up. This one site was responsible for helping me to average 7.5% commission as I would sell in quantity.
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        Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldn’t find it anywhere!

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