Google Drops Authorship Images in Search Results

22 replies
  • SEO
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Google is doing away with the author images in search results. It was only a matter of time. Too many people were using it to gain an advantage in the SERPs.

https://plus.google.com/113006028898...ts/PDkPdPtjL6j

Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results
#authorship #image #results #search
  • Profile picture of the author UnkwnUsr
    If everyone is using it then it is not an advantage anymore. I think they just used this to find out what content is real and what is just being spun/rewritten for backlinks. The picture was a way to get people to participate by making them feel like they were going to get an upper hand on those that didn't use it.
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    • Profile picture of the author MikeFriedman
      Originally Posted by UnkwnUsr View Post

      If everyone is using it then it is not an advantage anymore. I think they just used this to find out what content is real and what is just being spun/rewritten for backlinks. The picture was a way to get people to participate by making them feel like they were going to get an upper hand on those that didn't use it.
      Not everyone was using it. It was a huge advantage in some niches. I saw click through rates double and triple in some SERPs just by adding it.
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  • Profile picture of the author writeaway
    That's actually great news. It keeps people on their toes. Also, it pushes people to focus on building quality content-based links instead of wasting time on shortcuts.
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    • Profile picture of the author MikeFriedman
      Originally Posted by writeaway View Post

      That's actually great news. It keeps people on their toes. Also, it pushes people to focus on building quality content-based links instead of wasting time on shortcuts.
      It wasn't a shortcut anymore than "building quality content-based links" is a shortcut.
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  • Profile picture of the author SEO Eddie
    It's a shame really, it was a nice bonus for those of us who used it, and there was nothing stopping everybody from using it if they wanted to make the effort. But video thumbnails should still work, so nevermind.
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  • Profile picture of the author boxoun
    Did it take away visibility from the hundreds of Adwords ads?
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  • Profile picture of the author mkgg
    If anything, some people were abusing it and i think thats the whole reason they are discontinuing. Throw a nice chick photo and there goes your click-through rate to the sky.

    I have been guilty of this both as a searcher and for my websites. You automatically want to point that mouse over to the SERP with the nice girl photo even if the search had nothing to do with girls.

    But that is basically how us males are even in general life, show us the promise of a cute girl and we will follow happily like a puppy. Was only a matter of time before someone used it in serps.
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    • Profile picture of the author MikeFriedman
      Originally Posted by mkgg View Post

      You automatically want to point that mouse over to the SERP with the nice girl photo even if the search had nothing to do with girls.
      Don't kid yourself. Every search has to do with girls.
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  • Profile picture of the author yukon
    Banned
    Why bother with a small static G+ profile image when you can get a customized video thumbnail image per page that's at least twice as big?
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    • Profile picture of the author hipeopo02
      I used it on a porn site when it first came out. CTR skyrocketed until it was removed LOL
      Signature
      A crappy product or service by people that disappear from the forum for a long period of time to make it look like they were working on something so when they come back you will want to click on their crappy product or service link

      CLICK HERE! LOL
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  • Profile picture of the author Slin
    Yeah, I definitely didn't see this one coming.

    They need to rethink how they had it set up though, too many sites had images for their homepage and things and that wasn't the idea that Google had in mind.

    I have a feeling that they'll find another way to bring it back sometime in the future.
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  • Profile picture of the author chris_87
    Here are some additional comments via interview by John Mueller if anyone is interested. https://plus.google.com/+MarkTraphag...ts/diWrZDAUHWc
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    • Profile picture of the author yukon
      Banned
      Originally Posted by chris_87 View Post

      Here are some additional comments via interview by John Mueller if anyone is interested. https://plus.google.com/+MarkTraphag...ts/diWrZDAUHWc
      This part (below) does't make any sense considering video thumbnails are twice as large as author thumbnails. Not that I'm complaining, I'll take video any day.

      I'm looking at one of my ranked video thumbnails on Google SERPs right now (mobile), the image takes up about 1/3 width of the search page. I find it hard to believe Google would drop mobile video/images based on the comment below.


      The change was a user interface and experience decision as Google moves toward a "mobile first" implementation (a consistent appearance across both desktop and mobile).

      On mobile, author photos eat up both considerable display resources and space on the screen.
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  • Profile picture of the author nettiapina
    I've got no idea if this helped me or not, but it took months for Google to get it working for my site. It's kind of amusing how utterly pointless this thing turned out to be.

    But I'm guessing that many SEOs got another cool-sounding activity to their monthly status reports.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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    • Profile picture of the author cbpayne
      Originally Posted by nettiapina View Post

      I've got no idea if this helped me or not, but it took months for Google to get it working for my site. It's kind of amusing how utterly pointless this thing turned out to be.
      Who said its pointless? The authorship may or may not be a factor in rankings and determining authority of authors ... it just does not display a picture in the SERPs anymore
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      • Profile picture of the author nettiapina
        Originally Posted by cbpayne View Post

        Who said its pointless?
        Me perhaps, in the bit you quoted? But I was trying to say that the image was pointless and in the case of my site.

        I can see why Google would like to know the author and link their profiles, but I'm not sure at this point what's the benefit for a site owner.
        Signature
        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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  • Profile picture of the author Jeffery Moss
    They're just taking down the picture. But, for me, it was always nice to associate a familiar face with content rather than only seeing the title of the page on listings. It's a trust factor, when people see your face, they want to click through. I don't think that's in any way related to SEO or helping your rank higher, but it does build trust with people so they feel more comfortable clicking through to your site.
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    • Profile picture of the author cbpayne
      Originally Posted by Jeffery Moss View Post

      I don't think that's in any way related to SEO or helping your rank higher,
      might be:
      For one thing, I suspect this may be in part a sign that Google is ready to move the concept of author authority to the next phase.
      With this latest development, I think Google may be saying, in essence, "Thanks for playing, everyone. We are now going to reward the winners." While I still think any real "author rank" as a direct ranking factor is off in the future, it may be that Google is ready to send the message that when it comes, the boost will only be for those who have proven themselves to be truly top-notch content creators -- the trusted, respected elite.
      from: Google Removes Author Photos From Search: Why And What Does It Mean?
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  • Profile picture of the author Ryan Rush
    I was a bit surprised when I didn't see the authorship images show up in search anymore.
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    • Profile picture of the author nik0
      Banned
      Good, one thing less to worry about.
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  • Profile picture of the author John Romaine
    Obviously it was having a negative affect on PPC CTR.
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    BS free SEO services, training and advice - SEO Point

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