I've got a fairly new site (2 1/2 months). But, one of the pages is ranking on page 5 of Google for a one word keyword that Google Keyword Planner say gets about 40,000 searches a month. Since this inner page has been ranking near the end of page 5 (47 - 51), according to Google Webmaster Tools (I said GA in the title, and here; changed here to correctly say WMT, forgot to change the title of the post) I'm getting between 400-500 Impressions a day. Seems GREAT to me. But, I'm only getting about .5% clicks a day for all of those impressions. And, I've had a couple of days of 0 clicks with over 500 impressions. What gives?
The keyword is for a very common word. But, it's something people buy every day (not necessarily online). I don't want to say the keyword to keep from getting more competition from lurkers. But, the keyword is very common and has a suggested bid in the Google Keyword Planner of $2.28 (I've heard that's not too bad). The Competition does say "Low".
Is this expected? Is everyone's experience that "Low" Competition translates into low number of clicks?
I've research a fair number of articles that talk about how to "optimize" the number of clicks. I'm using words like "best" and "tips", and "how...". In many of these articles, they talk about 5%, 10% or even 20% being what you might expect. But, I don't know if that's once you're on page 1? Or, what other factor go into this. My page is directly talking about the keyword. In fact the title of the page is "Best <keyword>", where <keyword> is the word being searched. So, it's not like they're searching for bread and I'm provided "best sunshine" or something. It's directly related to the keyword. I see responses that say people just aren't looking for your page based on their seach keyword. But, I don't see how that's possible when the keyword is X, and my page is "Best X".
Is it typical that ranking on page 5 returns a much lower number of clicks than ranking on page 5? Even if the number if Impressions is high? Does anyone have any good statistics for what might be the expected CTR percentage for page 1 vs 2 vs 3 vs 4 or 5? Maybe versus CPC? I'm sure the numbers should drop as you get further down the list. But, by how much?
Thanks in advance for any feedback!