Keyword Specific domain still in the hunt?

9 replies
  • SEO
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I have been recently seeing keyword specific domains are getting preference in SERP, as I remember google had mentioned that they are unbiased to these.

Do you guys still think that it is better to have keyword specific domain. When we talk about tackling negative results is it worth to target keyword rich domains?
#domain #hunt #keyword #specific
  • Profile picture of the author rmacklyn
    Its not the keyword specific domain you are talking about. Its the work done up in that specific website. What would webmasters do if the site is old enough when the EMD update was not into picture. They don't have any option and would look out for the strategy to rank better with the better sort of work with the content rich website. That is only the factor which makes them rank better.
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  • Profile picture of the author a2hosting
    Google doesn't give preference to domains with keywords in them any longer, so I would focus on memorable domains going forward.
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    • Profile picture of the author Laubster
      Originally Posted by a2hosting View Post

      Google doesn't give preference to domains with keywords in them any longer, so I would focus on memorable domains going forward.
      Drinking the Matt Cutts koolaid. PMD's are in fact still working. Having keywords in the domain still helps, just not as much as it used to.
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    • Profile picture of the author rendesr
      Originally Posted by a2hosting View Post

      Google doesn't give preference to domains with keywords in them any longer, so I would focus on memorable domains going forward.
      Incorrect, EMD's still do have a slight boost, but the downside is you are opening yourself up to an over optimization penalty if you aren't extremely careful when building out your site.

      Preferably use PMD or brandable domains instead - much safer, looks less spammy and gives you scope to expand out the site if it starts ranking well.
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  • Profile picture of the author Najgel
    I had decent results while connecting keyword and creative naming / branding domains. You should not go for silly long named domains as this is not raising SERP as it used to, and simply because users are bored and disgusted (somehow I got those feelings with visitors on my websites) of those naming.

    It depends if this is a "serious" website or a traffic oriented niche aim for you. If just some visitors are the target as I said I would connect the keyword with some branding
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  • Profile picture of the author seopratyush
    If we talk about pushing the negative result on brand names, is it worth to target "brand name" specific domain has a better chance to rank than working upon other platforms of higher value.
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  • Profile picture of the author NShankar
    Try to have a generic niche keyword for your website as it will help to make your website into an authority website. PMD (Partial Matching Domain) is more powerful than EMD (Exact Matching domain) in the current situation. For example domain name like healthylivingtips can post any contents releated to health, exercise and diet where as the url like homeexcersises or healthyfoodtips will limit that website into a very limited sub niche.
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  • Profile picture of the author mkgg
    Originally Posted by seopratyush View Post

    I have been recently seeing keyword specific domains are getting preference in SERP, as I remember google had mentioned that they are unbiased to these.

    Do you guys still think that it is better to have keyword specific domain. When we talk about tackling negative results is it worth to target keyword rich domains?
    That doesn't mean EMDs will not rank, no longer giving preference to them doesn't mean they are no longer ranking.

    If you can have a good EMD then go ahead and grab it but don't expect it to rank without any backlinks for medium to hard competition keywords. That is what google means when they said they are no longer giving them preference.
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  • Profile picture of the author seopratyush
    thanks guys for your expert comments
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