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Improve QS Or Start Over?

by Zach Booker
2 replies
  • SEO
    • |
Hey guys,

My quality scores went from "great" to "ok" for no apparent reason.

Should I just take the same campaign and re start it again adding some fresh content to my LP or add content to my LP while still running adwords?

Thanks!

Zach
#improve #start
  • Profile picture of the author Lucid
    New keywords get assigned an average QS based on what others have achieved in the past. The biggest factor in the QS calculation is CTR. So you haven't been able to maintain a CTR in line with a Great QS for that keyword. Or competitors have been getting better CTRs and passing you because QS is normalized among ALL advertisers. Therefore, improve your ads to get better CTR. Hardly anything to do with your landing page, unless your page and keywords/ads are not relevant to each other.
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  • Profile picture of the author mistermint
    Keyword Macros

    Keyword macros are a feature of Google AdWords that allow you to create dynamic ad copy. This feature allows your ad to display the user's exact search phrase as your ad headline.

    To use the Keyword Macro feature all that is needed is a little syntax:

    {KeyWord:alternate headline}

    If you dont have much of an historic CTR using Keyword Macro's might help..

    Pu the above into your adwords Header and of course replace the alternate headline with your exact keyword phrase. eg:

    {KeyWord:buy red widgets}
    The best red widgets
    available today!
    www.get-red-widgets.com

    Just one point, your ad will only show for the exact search term in your macro..no bad thing if your paying $1 a click..
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