Why The Paranoia Regarding Personal Blog Networks?

25 replies
  • SEO
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All of the tutorials on setting up personal blog networks go to great lengths about concealing your identity, varying the site structure, using different hosting companies, obscuring domain registration, etc... when you set up a personal blog network. Why?

If you're building sites with quality content, why go to such lengths? What does Google care if you're a publisher with several internet properties in the same niche? Do you think Google cares that AutoTrader also owns TruckTrader and BoatTrader and cross links between all three? I doubt it.

What am I missing?

Or is all of the lip service toward building sites with "quality content" done with a <wink> and a <nod> that has gone way above my head?

- Adam
#blog #networks #paranoia #personal
  • Profile picture of the author DWaters
    I am not an expert in this area but I can tell you why the paranoia exists.
    A couple years ago Google basically wiped out backlinks build from many blog networks making them worthless. I was about to join one when this took place.

    Many blog networks were being marketed as great ways to build back links ansd improve SEO and than all of a sudden they were worthless. I do not know exactly what the current situation is but I expect others will chime in with some info.
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    • Profile picture of the author NobleSavage
      A lot of people think Google is like the NSA and if they discover your network they will kill your SERP ratings. It's a debate that has been going on forever, like who killed Kennedy. I've seen some really screwed up stuff that makes me think DAMN. Like private link trading networks that suddenly get nailed. My advice is don't worry as much about hiding your network, instead try and diversify your traffic sources.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by NobleSavage View Post

        A lot of people think Google is like the NSA and if they discover your network they will kill your SERP ratings.
        That's funny because the NSA apparently gets some of their info. from the big boys (Google, MS, Yahoo). So who has more detailed info. when it comes to the web?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Adam G. Katz View Post

    What am I missing?
    The SEO Forum, I think, which is where the discussion belongs: Search Engine Optimization
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    • Profile picture of the author Steve B
      Blog networks never seemed a good idea to me for the simple reason that they were established to create backlinks (for SEO) without much regard for the content on the blogs. It's very difficult to keep the network going with unique, original, high quality content on every blog. So invariably the networks became platforms for auto-generated, rehashed PLR, or spun content. The blogs weren't written for humans, for the most part, which is what the search engines want to see . . . original relevant useful content.

      Steve
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Steve B View Post

        Blog networks never seemed a good idea to me for the simple reason that they were established to create backlinks (for SEO) without much regard for the content on the blogs. It's very difficult to keep the network going with unique, original, high quality content on every blog. So invariably the networks became platforms for auto-generated, rehashed PLR, or spun content. The blogs weren't written for humans, for the most part, which is what the search engines want to see . . . original relevant useful content.

        Steve
        Those fake PBN sites are probably the majority around here but it's still not what everyone is doing. My evergreen PBN sites also generate traffic for my money pages. I rarely update my sites content & still ranking pages. I probably do less work than the PBN guys running sites with junk articles.
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  • Profile picture of the author MikeFriedman
    If you just spent $10,000 building out a small private network, no matter the quality, would you want to take any chances with how Google feels about it?

    It only costs a few more bucks to do all those thing you listed, so why not do it?
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  • Profile picture of the author SEOWizard417
    PBNs can be costly to setup, so it's about protecting your investment. People are probably more paranoid than they have to be but why risk getting your whole network deindexed when a few precautions can prevent that from happening?
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  • Profile picture of the author SEO Power
    Why Google cares? Because PBNs (Private Blog Networks) are used to manipulate the rankings of sites in Google and they fill the SERPs with junk content (applies only to those who publish garbage on their PBN blogs).
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  • Profile picture of the author FranksToys
    So many networks take shortcuts that jeopardize the integrity of that network. Then they are shocked to find out they got penalized and cannot fathom why.

    You get what you pay for. These mass $2 PER HIGH PR link networks are a joke. Do not jeopardize your site by saving a few bucks on an already discounted link. Most of the time these networks are already inflated by fake PR domains with spam backlink profiles.

    Heck, check out backlinks.com when you get a chance. They do exactly this and own their whole network. All sites are interconnected, all sites have spam links after they acquire the site, just amazing really.
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  • Profile picture of the author npoint
    In my opinion it`s too time consuming and too risky.
    Web 2.0 blog networks works also very very well, especially boosted by GSA SER (:

    You can save a lot of money and be safer than in case your PBN based on your own domains.


    Originally Posted by Adam G. Katz View Post

    All of the tutorials on setting up personal blog networks go to great lengths about concealing your identity, varying the site structure, using different hosting companies, obscuring domain registration, etc... when you set up a personal blog network. Why?

    If you're building sites with quality content, why go to such lengths? What does Google care if you're a publisher with several internet properties in the same niche? Do you think Google cares that AutoTrader also owns TruckTrader and BoatTrader and cross links between all three? I doubt it.

    What am I missing?

    Or is all of the lip service toward building sites with "quality content" done with a <wink> and a <nod> that has gone way above my head?

    - Adam
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    • Profile picture of the author sweezeter
      Originally Posted by npoint View Post

      In my opinion it`s too time consuming and too risky.
      Web 2.0 blog networks works also very very well, especially boosted by GSA SER (:

      You can save a lot of money and be safer than in case your PBN based on your own domains.
      Web 2.0 "networks" will never push the same quality juice that a PBN will. Ya you may save a few bucks building a Web 2.0 network but welcome to 2004. The days of forum profiles, and link pyramids are over.

      A solid PBN can rank sites for years.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by npoint View Post

      In my opinion it`s too time consuming and too risky.
      Web 2.0 blog networks works also very very well, especially boosted by GSA SER (:

      You can save a lot of money and be safer than in case your PBN based on your own domains.
      Web2.0's are pretty sensitive for deletion, add to that that most web2.0 platforms are nofollow so you run out of sources quickly and you'll be busy forever filling the gaps. With a solid PBN that's not needed as the sites stay alive as long as you keep paying your hosting + renewal fee's.

      The tiered spam that you boost your web2.0's with deal with an enormous high deletion rate as well, sure an expired domain also loses some links over time but far from as bad as blog comments, guest book links, forum posts, wiki links and the rest of the spam you use to boost them so it's mopping with the tap open.
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  • Profile picture of the author Ferzy
    I guess it's mostly if you want to get the most link juice from your PBN.

    Surely, Google does not mind if you own 2 properties and you interlink between them, but they won't pass much or any link juice from one to another, if they figure out it's you placing the links.

    But if what they consider to be a third party independently links to you - which is what PBNs try to emulate by diversifying and hiding identities - they will consider that link more valuable, if they are tricked into believing it was editorially placed and not paid or influenced by you.
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  • Profile picture of the author ExceedStandard
    So if you want to set up a PBN properly and conceal your identity, use diff servers, etc... It seems like that would be expensive as hell. What would be the best route to take?
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  • Profile picture of the author ExceedStandard
    What is the most cost effective way to get all your sites on different servers? Is the only possibility buying another hosting account? Is there anyway to use a reseller account to put your sites on diff servers or is everything on the same server?
    I can't imagine having a PBN of even a few hundred sites and having them all on different hosting accounts. The fees alone would not be worth it unless you were making some serious money selling links.
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    • Profile picture of the author MikeFriedman
      Originally Posted by ExceedStandard View Post

      What is the most cost effective way to get all your sites on different servers? Is the only possibility buying another hosting account? Is there anyway to use a reseller account to put your sites on diff servers or is everything on the same server?
      I can't imagine having a PBN of even a few hundred sites and having them all on different hosting accounts. The fees alone would not be worth it unless you were making some serious money selling links.
      Reseller accounts won't work.

      It's not that expensive with shared hosting accounts. You can find plenty of hosts for $8-40/year. So a network of 200 sites (if you are going to go that big) is still only $1600-8000/year in hosting plus another $4000 or so in renewal and privacy fees.

      Honestly, if you have a network of 200 sites and cannot rank enough of your own sites to make over $12,000/yr, you suck at IM. You should give up now.
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      • Profile picture of the author ExceedStandard
        Originally Posted by MikeFriedman View Post

        Reseller accounts won't work.

        It's not that expensive with shared hosting accounts. You can find plenty of hosts for $8-40/year. So a network of 200 sites (if you are going to go that big) is still only $1600-8000/year in hosting plus another $4000 or so in renewal and privacy fees.

        Honestly, if you have a network of 200 sites and cannot rank enough of your own sites to make over $12,000/yr, you suck at IM. You should give up now.
        Is privacy really a necessity? Can't you just use fake names on the domain registrar and make email accounts to verify with?

        So would you suggest purchasing new shared hosting plans for every site?

        Anything else I should know. I have other projects I am working on now but I plan on slowly starting to build up a PBN. I just don't know enough about doing it because I haven't done any research yet. This is mainly why I am here trying to get pointed in the right direction and wanting to hear some opinions about whether or not it is worth doing.
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  • Profile picture of the author tyler25
    The whole point of a private blog network is to give high quality backlinks. You lose a lot of credibility if you are sending links to a bunch of sites that you own because they look like they are self serving links. Whether your website is a quality site or not, it doesn't look natural to send links to strictly your own websites.
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  • Profile picture of the author nadavs
    ICANN rules require you to provide accurate information to the registrar. If you give fake information and they ask you to provide proof of identity, you can lose the domain.

    nadavs
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    • Profile picture of the author PBN301
      Originally Posted by nadavs View Post

      ICANN rules require you to provide accurate information to the registrar. If you give fake information and they ask you to provide proof of identity, you can lose the domain.

      nadavs
      Which is rare I would think. I haven't been asked, ever. Yes there is a risk involved but building a PBN is a risk vs. reward prospect anyway
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  • Profile picture of the author Marc_L
    Its probably been mentioned but what the OP is missing is that PBN sites aren't used for their traffic potential but for their link juice potential for your money sites.
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  • Profile picture of the author xaviel
    PBN work.

    They worked for the 20 Million dollar year company I used to work for.

    I am good friends with the SEO guy, and the center piece of the strategy is a HUGE network of expired domains. Iv've seen the lists, and the sites. Its awesome.

    We got Negative SEOed, and got a MANUAL penalty by Google. We eventually got rid of it after a few months. None of the links we had to remove were from the massive PBN.

    So yes, even under manual review our PBN past the test.

    Our rankings are back up.

    The strategies he uses are the ones you've seen before: Source Wave's, Dori friends.

    PBN work for a simple reason: There is only so much algorithms can detect.

    Google works in broad strokes: How can we cut the maximum number of junk sites without affecting legit sites (or a minimum of them): Panda, Penguin, etc.

    PBNs done well will keep on working because they are indistinguishable, even under manual review, from "real" sites.
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    • Profile picture of the author Dr los3
      xaviel great 2nd post man, bravo, real nice, great, superb, awesome.

      oh look, how convenient, you're selling something that deals with PBN...publicly.

      Great 2nd post. fantastic, super, awesome, yes. great. wow. much value.
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