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Keyword Research - Does This Method Make Sense?

by mwright
11 replies
  • SEO
    • |
Does this method for finding keywords make sense?

1 - Choose a website in your niche that is similar to the one you're trying to rank on Google.

2 - Go to Google Keyword Planner, enter the url of website, then look at the keywords that come up related to that site.

3 - Choose keywords that have at least 500 monthly searches (I heard that number somewhere) and low competition.

4 - Use those keywords to write content for your blog, be sure to put them in your title, description, and H1 tags, and you should rank on the first page of Google for those keywords.

I haven't really done any keyword research up until now, but from what I've been able to pick up on the web, I think this is the general idea.

Feedback?
#google keyword planner #keyword #method #research
  • Profile picture of the author MikeFriedman
    The competition level in the keyword planner has NOTHING to do with the level of SEO competition. It is the competition among AdWords advertisers.

    If advertisers are not bidding on the keyword, there is a good chance that it is not much of a money maker, but that is not always the case.
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    • Profile picture of the author mwright
      Originally Posted by MikeFriedman View Post

      The competition level in the keyword planner has NOTHING to do with the level of SEO competition.
      How can I find out the level of SEO competition for a keyword; for instance, "property management"?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by mwright View Post

        How can I find out the level of SEO competition for a keyword; for instance, "property management"?
        Property management is a local keyword so the competition will be different for each city.

        There's a lot to researching comp. but the basics are onpage (text version of ranked page/s) & checking internal/external link profiles. Your example keyword would also include things like citations, which is a bit different than global type keywords.
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  • Profile picture of the author Adam Roy
    Originally Posted by mwright View Post

    Does this method for finding keywords make sense?

    1 - Choose a website in your niche that is similar to the one you're trying to rank on Google.

    2 - Go to Google Keyword Planner, enter the url of website, then look at the keywords that come up related to that site.

    3 - Choose keywords that have at least 500 monthly searches (I heard that number somewhere) and low competition.

    4 - Use those keywords to write content for your blog, be sure to put them in your title, description, and H1 tags, and you should rank on the first page of Google for those keywords.

    I haven't really done any keyword research up until now, but from what I've been able to pick up on the web, I think this is the general idea.

    Feedback?

    Nope. You have a lot of learning to do before you dive in my friend.

    1, 2 and 3 - No.

    First of all the number of monthly searches has ZERO to do with the competition. Don't think for a second that just because a keyword only gets 100 or 500 searches a month that it's automatically easy to rank for, because this just isn't true.

    Using a competing site to find keywords in the Google planner might not be a bad idea, but that's no significant way to nail any good keywords.

    You need MONEY MAKER keywords, not traffic wasters that won't make you any money if you do rank for them.

    Your on-page SEO is somewhat on target, but on page optimization goes far deeper than that if you want to get into anything even remotely competitive. Images, videos, alt tags, related pages, and more.

    You also left out backlinks, do you know what kind of quantity/quality of backlinks you think will give you a leg up on your competition?

    I'm not going to write a course here, I'm just clarifying that there are many things you are overlooking. You should take some time to do more reading around the forums and get an idea for the 'bigger picture' when it comes to SEO.

    SEO is not as simple as "Make sure your keyword gets more than 300 searches but less than 2000, then put your keywords here, here and here."

    It will take time to understand it all, but doing the research here is a good start so you're on the right track.

    Good luck!
    Signature
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    • Profile picture of the author mwright
      Originally Posted by Adam Roy View Post

      Nope. You have a lot of learning to do before you dive in my friend.

      1, 2 and 3 - No.

      First of all the number of monthly searches has ZERO to do with the competition. Don't think for a second that just because a keyword only gets 100 or 500 searches a month that it's automatically easy to rank for, because this just isn't true.

      Using a competing site to find keywords in the Google planner might not be a bad idea, but that's no significant way to nail any good keywords.

      You need MONEY MAKER keywords, not traffic wasters that won't make you any money if you do rank for them.

      Your on-page SEO is somewhat on target, but on page optimization goes far deeper than that if you want to get into anything even remotely competitive. Images, videos, alt tags, related pages, and more.

      You also left out backlinks, do you know what kind of quantity/quality of backlinks you think will give you a leg up on your competition?

      I'm not going to write a course here, I'm just clarifying that there are many things you are overlooking. You should take some time to do more reading around the forums and get an idea for the 'bigger picture' when it comes to SEO.

      SEO is not as simple as "Make sure your keyword gets more than 300 searches but less than 2000, then put your keywords here, here and here."

      It will take time to understand it all, but doing the research here is a good start so you're on the right track.

      Good luck!
      So this can be a good strategy for finding relevant keywords. And it's probably best to use the keywords that advertisers are willing to pay the most for and let those be the basis for the on-page SEO.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by mwright View Post

        So this can be a good strategy for finding relevant keywords. And it's probably best to use the keywords that advertisers are willing to pay the most for and let those be the basis for the on-page SEO.
        Search traffic isn't a one size fits all.

        Example, a local plumber is looking to generate paying leads while a nonprofit might be looking to increase brand awareness which isn't necessarily traffic that has money to spend, instead of money they might be volunteering their time or donating used items. BTW, a lot of non-profits are multi-million dollar businesses with employees on payroll. My point is, money is still involved.

        Non-buyer keywords can sometimes be useful If that traffic is helping to promote your site/page whether it's buyer keywords or keywords used to draw in other types of targeted traffic. You need to figure out what your goal is for the page your trying to rank. Repeat...
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        • Profile picture of the author accessted
          Originally Posted by yukon View Post

          Search traffic isn't a one size fits all.

          Example, a local plumber is looking to generate paying leads while a nonprofit might be looking to increase brand awareness which isn't necessarily traffic that has money to spend, instead of money they might be volunteering their time or donating used items. BTW, a lot of non-profits are multi-million dollar businesses with employees on payroll. My point is, money is still involved.

          Non-buyer keywords can sometimes be useful If that traffic is helping to promote your site/page whether it's buyer keywords or keywords used to draw in other types of targeted traffic. You need to figure out what your goal is for the page your trying to rank. Repeat...

          Not sure if i can afford you, but I sure would like to hire you
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        • Profile picture of the author mwright
          Originally Posted by yukon View Post

          Search traffic isn't a one size fits all.

          Example, a local plumber is looking to generate paying leads while a nonprofit might be looking to increase brand awareness which isn't necessarily traffic that has money to spend, instead of money they might be volunteering their time or donating used items. BTW, a lot of non-profits are multi-million dollar businesses with employees on payroll. My point is, money is still involved.

          Non-buyer keywords can sometimes be useful If that traffic is helping to promote your site/page whether it's buyer keywords or keywords used to draw in other types of targeted traffic. You need to figure out what your goal is for the page your trying to rank. Repeat...
          Because this is a local business person, my first goal is to rank him for "'his name' 'property management' 'his locality'" and "'property management' 'his locality'".

          Ultimately, we'll use a combination of seo, content marketing, and social media marketing to build the brand and generate leads, but this strategy was a sort of "quick and dirty" way to find some relevant keywords.
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  • Profile picture of the author Richardmotley
    Hi!mwright the steps mentioned by you to choose a keyword is right there are some changes needed to do.So, i am going to share a link which contains the information about how to do a keyword research. You can get more useful informations about the keywords by clicking the following link:
    1. How To Do Keyword Research - The Beginners Guide to SEO - Moz
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  • Profile picture of the author Kenny O
    You don't need to use competitor's keywords. Just do it by yourself.
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  • Profile picture of the author clevelandslim
    Keyword research is fundamental to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so important is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases. But choosing suitable keywords is an art. It includes figuring out what the people are looking for, so that you can be in the right place, at the right time, with the right content.
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