Relavancy is the new PageRank

by Jan79
18 replies
  • SEO
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So there's some talk going on that relevancy is the new PageRank. Of course everyone knows that relevant links are getting more and more important to Google.

But do you think that the complete domain should be relevant or just the article in which your link sits? Would it make a big difference?
#pagerank #relavancy
  • Profile picture of the author godoveryou
    Well...

    Let's be fair first. This isn't recent. In fact that direct sentence about relevancy being the new PR is a line of thought lifted from an interview in 2012.

    An Interview with an EX-Member of Matt Cutts's Search Quality team! ยป James Norquay
    Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR.
    But it had been discussed long before that. My point I suppose is that this is not new or fresh but rather a tired debate that never ends with a clear answer.
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  • Profile picture of the author yukon
    Banned
    Pagerank & relevancy are two completely different things.

    Relevant links have been useful for years, the reason I know this is because that's the main thing I've used to get double/triple SERPs per keyword from both the same domain/s (internal links) & multiple same niche domains (external links).

    It's not that relevancy is new, it just wasn't used by the masses until recently (the last year or two).
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  • Profile picture of the author michalbrns
    Both should be relevant for better results, as SEO works in chain and any link broken could lead to damage of the whole process.
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  • Profile picture of the author alex fernandes
    Originally Posted by Jan79 View Post

    So there's some talk going on that relevancy is the new PageRank. Of course everyone knows that relevant links are getting more and more important to Google.

    But do you think that the complete domain should be relevant or just the article in which your link sits? Would it make a big difference?
    Google gives importance to relevancy only if your backlink is of high quality. Low quality relevant backlink has least importance. For instance, there are many low quality directories which can give you a relevant link but such links are considered to be a big SPAM.
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  • Profile picture of the author jasonthewebmaster
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    Relevance is like the first and most basic requirement for any off-page optimization.. otherwise what is the point?
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    • Profile picture of the author Paul Jo George
      Of course, I agree with Jason ... (and so on)
      Relevance is very important.
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  • Profile picture of the author LuckyIMer
    Originally Posted by Jan79 View Post

    So there's some talk going on that relevancy is the new PageRank. Of course everyone knows that relevant links are getting more and more important to Google.

    But do you think that the complete domain should be relevant or just the article in which your link sits? Would it make a big difference?
    Ofcourse it is better if the link are from a completely relevant website.
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  • Profile picture of the author patco
    Originally Posted by Jan79 View Post

    So there's some talk going on that relevancy is the new PageRank. Of course everyone knows that relevant links are getting more and more important to Google.

    But do you think that the complete domain should be relevant or just the article in which your link sits? Would it make a big difference?
    I don't think that there is ANY common thing without Relevancy and PR... A relevant link is RECOMMENDED when you do Link Building... PR... No idea what do you mean.........
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  • Profile picture of the author RadiantDarkness
    So, I like where this is going because Majestic launched their new "Topical Trust Flow" metric which is really cool when checking out profiles.

    To me relevancy is 100% becoming more and more of a ranking factor. However, what we often forget is that Page Rank is a GOOGLE metric by Google for Google.

    So if I had to choose between a REAL PR8 link from a not so relevant source or a HIGHLY relevant PR3-4 link I'm going to choose the REAL PR8 everytime.

    -RD
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    • Profile picture of the author Mike Anthony
      Originally Posted by RadiantDarkness View Post

      So if I had to choose between a REAL PR8 link from a not so relevant source or a HIGHLY relevant PR3-4 link I'm going to choose the REAL PR8 everytime.

      -RD
      besides a very few sites you will never have that choice as PR8 means nothing after a year of no updates.
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      • Profile picture of the author RadiantDarkness
        Originally Posted by Mike Anthony View Post

        besides a very few sites you will never have that choice as PR8 means nothing after a year of no updates.
        That's where you're sadly mistaken Mike,

        Do I think there are some PR0's that are stronger than PR8's with bad backlink profiles? Sure thing...

        I'm talking about established authority sites. Not simply a PBN site that hasn't been updated in a year.

        PR is the foundation of the Algorithm. After all the World-Wide-Web is built on LINKS.
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        • Profile picture of the author Mike Anthony
          Originally Posted by RadiantDarkness View Post

          That's where you're sadly mistaken Mike,

          Do I think there are some PR0's that are stronger than PR8's with bad backlink profiles? Sure thing...

          I'm talking about established authority sites.
          Like I said (and you completely missed)

          "besides a very few sites you will never have that choice"

          there are relatively few authority PR8 pages you are going to get a link on. Pr8 home page with your link deep in the site is NOT a PR8 link.

          So AGAIN you will RARELY get that choice. Its you that is sadly mistaken
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          • Profile picture of the author RadiantDarkness
            Originally Posted by Mike Anthony View Post

            Like I said (and you completely missed)

            "besides a very few sites you will never have that choice"

            there are relatively few authority PR8 pages you are going to get a link on. Pr8 home page with your link deep in the site is NOT a PR8 link.

            So AGAIN you will RARELY get that choice. Its you that is sadly mistaken
            Fair enough, read it too quickly before hand. Like you just pointed out there are plenty of ways of getting a USELESS PR(fill in the blank), but if you know where to look you can find them.

            Now back to relevancy
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  • Profile picture of the author Steve Waller
    Relevancy has always been and will always be important when it comes to rankings and the impact of a backlink upon it's target (just go research some of the Google patents on the subject).

    Has this been dialled up by Google recently? I'm not so sure. Does the subject crop up on a seemingly cyclical basis? Yes.
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  • Profile picture of the author Action Man
    look just do a great blog, you will get their

    tell folks about you, make them love you

    their is no way we can fool Google now
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  • Profile picture of the author Action Man
    nooooo

    Just be you, build a lovely blog

    seo thas in the past, it does not work now

    look just do a great blog, you will get their

    tell folks about you, make them love you

    their is no way we can fool Google now

    regards

    JIm
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