16 replies
  • SEO
  • |
Was wondering how most people do keyword research and how much time they take to do it. I saw a webinar the other day where this guy said he spends a good month doing keyword research and was wondering just how and what he was doing. I mean I spend some time and use a couple different programs but they all seem to use google keyword planner as it's base. I often wonder if keyword planner even works as often I will put in a keyword or phrase and will get back words as suggestions that don't have anything to do with the word I typed in.

I was also at a seminar recently where the guy was talking about hidden keywords that google didn't show and to use them and almost started laughing thinking if google doesn't show them and I don't know what they are how the heck can I use them.

The guy was also saying don't trust google stats because he has found that often something they say is getting maybe a 100 searches is really getting much more. I have a site on page one that gets about 100 hits a day but google says the keyword I use on that page that got it ranked gets no hits a month and since google almost never shows the keywords used in my analytics account how can I know what keywords people are using.

So what do most people do, what do you use to do keyword research and how much time do you spend.
#keyword #research
  • Profile picture of the author jemacb
    I personally spend a lot of time doing my keyword research. I first determine which niche I would like to get into then look for seed keywords and do my research based on that. I typically use Market Samurai and Traffic Travis as my KW research tools. They are both quite good tools.

    However, the time spent is not the important issue here. The quality of the results (in terms of figures) is the important factor here in determining if to proceed or not. Hope this helps.
    {{ DiscussionBoard.errors[9523444].message }}
  • Profile picture of the author Erik9595
    I spend about 1 hour a week on keyword research. I used ravens seo tools, semrush and spyfu to help see what the competitors are doing and what keywords might be potentially lucrative.
    {{ DiscussionBoard.errors[9523461].message }}
    • Profile picture of the author celente
      Originally Posted by Erik9595 View Post

      I spend about 1 hour a week on keyword research. I used ravens seo tools, semrush and spyfu to help see what the competitors are doing and what keywords might be potentially lucrative.
      those are good tool I also right click page study competitions landers, code, meta tags., keywords. You find so many hidden gems, and hardly anyone does this. and its FREE, you do not have to spend thousands on keyword tools like people out there are being told.
      {{ DiscussionBoard.errors[9525151].message }}
  • Profile picture of the author AndresNWD
    quick note: Traffic Travis uses adwords.

    Adwords has become less trusthworthy after the removal of exact match keywords according to the SEO expert Rand Fishkin

    I loved this article with some keyword research techniques I never heard about before

    Spend all the time you need, it's going to save you time and money in the long term!
    Signature

    SEO consultant at www.automaticbacklinks.com

    {{ DiscussionBoard.errors[9523515].message }}
  • Profile picture of the author SEOWizard417
    Keyword research is the foundation of any SEO efforts, so spend as much time as you need on it. Google keyword planner will always be a good tool to start with in order to find high volume keywords with commercial value. You will need to use other tools and metrics to determine competition level though.

    There are a ton of options as you can use DA, PR (a bit outdated), or trust flow and so on to determine how tough it will be to beat out URLs on page 1 of the serps. There are some other tools like secockpit that can automate the process for you, but you will likely still need to do some manual research to supplement them.
    Signature
    {{ DiscussionBoard.errors[9523786].message }}
  • Profile picture of the author sorin1
    Keyword research are very effective techniques of SEO . I usually spend 3 to 4 hours for keyword research and also learn new techniques from online guides.

    basically I use Market Samurai or Google Adword keyword planner for effective research of Keywords .
    {{ DiscussionBoard.errors[9523849].message }}
  • Profile picture of the author Dr los3
    Once you know how to do keyword research its rather simple. find keyword..check competition, check top 10's backlinks, go the extra mile looking for trends and what not, not sure how someone can spend months on a simple thing.
    {{ DiscussionBoard.errors[9523977].message }}
    • Profile picture of the author Blaine Smitley
      Originally Posted by Dr los3 View Post

      Once you know how to do keyword research its rather simple. find keyword..check competition, check top 10's backlinks, go the extra mile looking for trends and what not, not sure how someone can spend months on a simple thing.
      I agree. Keyword research is important, but when it's done it's done. If I was planning a monster site I could see spending a day or two on it. But I just don't see a month of time on keyword research.
      {{ DiscussionBoard.errors[9524042].message }}
  • Profile picture of the author ProdigyMike
    I agree with Dr los3, I tend not to spend loads of time within keyword research unless it's a highly competitive space. Otherwise it's very easy to get sucked in and begin debating multiple keywords as often times there are many good ones.

    I've used many tools over the years but I find myself using Market Samurai 99% of the time and going from there.
    {{ DiscussionBoard.errors[9524021].message }}
  • Profile picture of the author Josh Mayers
    Originally Posted by marks2424 View Post

    Was wondering how most people do keyword research and how much time they take to do it. I saw a webinar the other day where this guy said he spends a good month doing keyword research and was wondering just how and what he was doing. I mean I spend some time and use a couple different programs but they all seem to use google keyword planner as it's base. I often wonder if keyword planner even works as often I will put in a keyword or phrase and will get back words as suggestions that don't have anything to do with the word I typed in.

    I was also at a seminar recently where the guy was talking about hidden keywords that google didn't show and to use them and almost started laughing thinking if google doesn't show them and I don't know what they are how the heck can I use them.

    The guy was also saying don't trust google stats because he has found that often something they say is getting maybe a 100 searches is really getting much more. I have a site on page one that gets about 100 hits a day but google says the keyword I use on that page that got it ranked gets no hits a month and since google almost never shows the keywords used in my analytics account how can I know what keywords people are using.

    So what do most people do, what do you use to do keyword research and how much time do you spend.

    _______________________

    Hey marks2424

    When doing keyword research, it always works best for me to do it BEFORE I start publishing content. I'd use the Jaaxy keyword tool, which is free to sign up with, and then I'd have a keyword research session where I'd find 5 - 10 good keywords, then I'd start writing content for them.

    Or you can just do the keyword research as you progress in your business and build more content.

    Hope this is helpful!

    Josh
    Signature
    Learn How To Travel The World And Make $10K/Month With A Simple, $20 Business...
    ~ www.LimitlessLivingEnterprises.com ~
    {{ DiscussionBoard.errors[9524039].message }}
  • Profile picture of the author yukon
    Banned
    Even If the competition isn't realistic you still need to be targeting those keywords because If you don't tell Google what your site is about you'll never get traffic from those keywords. Keyword relevancy is helpful.

    Example, If I optimized for the keyword car insurance like I was trying to rank for that exact keyword it would help me out later (relevant internal links) when I target real longtail variations of the original keywords:

    • car insurance
      • low cost auto insurance chicago
      • best auto insurance rate tampa
      • what is a good car insurance rate
      • etc...
    Signature
    Hi
    {{ DiscussionBoard.errors[9524189].message }}
    • Profile picture of the author Dr los3
      Yeah, it would be tough even for a regular person to know what your page is about without keywords.

      " how i got the best deal in Chicago for my car "

      "how i got the lowest cost auto insurance in chicago "
      {{ DiscussionBoard.errors[9524262].message }}
  • Profile picture of the author Jamichael
    Keyword research should be thorough and extensive. You want to make sue you're targeting keywords that will convert into sales. As for time, that's not important in my book.
    {{ DiscussionBoard.errors[9524284].message }}
  • Profile picture of the author Robbie Richards
    Time allocation will depend on the niche and goals of the business.

    Typically, I'll spend anywhere from 5-10 hours conducting KW research.

    GKP is a good place to find seed keywords. However, you need to keep in mind that EVERYONE is looking at this tool. Also, data is based off AdWords data. For example, type in a keyword and you'll notice that the suggestions are really close variations. This is all by design. Google shows everyone the same keywords so they become more competitive, thereby raising the average CPC.

    A work around is to enter the landing page URL of your top ranking competitors, this will give you uncovered KWs. Also, think outside the box a little, head over to pinterest and enter your KW. Now, enter the URL of the pinterest page into GKP. You'll get some results that none of your competitors are finding.

    I like to use SEMrush to identify KWs competitors are bidding on.

    Then, enter my KWs into tools such as Promediacorp Suggester, Ubersuggest, Google Suggest, Related Search, Search Terms plugin, AdWords Search Terms report, Google Analytics keywords (when linked with WMT), site search data (if enabled).

    BIG ONE, leverage the Bing Keyword Tool. Unlike GKP, this data is based on organic search, and uncover some out of the box seed KWs.

    The goal is to find high commercial long-tail KWs.

    Once you have a list, enter them back into GKP and check the competition level and average CPC. This will give you a good indication of commercial intent.
    Signature

    ---Learn How To Take Your Blog From Zero To 20,000 Pageviews In 62 days With My Actionable Online Marketing Strategies---

    {{ DiscussionBoard.errors[9524438].message }}
  • Profile picture of the author xaviel
    Think outside the box.

    Let's say your promoting a "weight loss" program.

    Sure you could go after the keywords "how to loose weight" and "weight loss".

    But that's an uphill battle.

    How about getting inside your prospect's mind?

    That very same person could be searching for "salad recipes" or "healthy pizza recipes" or "best pedometer" .

    All these keywords have the same "prospect" in mind. But the keywords above are way less competitive.

    So try to think like they would.

    Cheers
    Signature

    Instant PBN. 100s of domains daily. 100% vetted. https://azimusinsights.com/?utm_source=wf-s#/

    {{ DiscussionBoard.errors[9524886].message }}
  • Profile picture of the author Vixoma
    I spend a lot of time researching as its the most important step before launching any type of site.

    A good strategy yo find good keywords is searching in Q&A Sites, Forums and also you can try SEMRush to spy on what the competition is doing with Ads.

    You need to find what your audience wants or need from you and your work is providing that to them.

    Then to check competitiveness I would try Long Tail Pro Platinum or Moz rank, alternatively you can try Traffic Travis.

    Regards.
    {{ DiscussionBoard.errors[9524892].message }}

Trending Topics