Doing some research on expired domains

16 replies
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hey everyone, I'm looking for advice about buying expired domains. I'm planning to repurpose some good sites with that of travel or auto/cars niche. Then improve the website and engage into domain flipping. It's like I'm buying used cars and then pimping them out.

Do you have any tips/suggestions about what I'm planning right now? I only have 570bucks for my total investment on this, I don't want to waste my money on a fruitless venture.
#domains #expired #research
  • Profile picture of the author NestZone
    Domain flipping is very tight this days.
    However if you intend to develop them for a while before flipping there could be some luck.

    There are some high traffic domains and high ranking names which have expired, which you could use.
    Most often they are not the best.

    Good Luck
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  • Profile picture of the author NRabosa
    As long as the domain is workable, has a decent PR, DA, backlinks, etc. I can manage. Is there any tool where I can check a domain name's rating?

    Like I said, I'm comparing this to buying used cars. It's a hit and miss. If there's a lot of fixing to do with the website, I would rather not buy it. Travel and cars are niche I have worked before back when I was linkbuilding so I'd be comfortable working on it. Any other niches I should consider tapping into? (Though not very keen on the weight loss niche, ugh)
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  • Profile picture of the author LuckyIMer
    Developing them and selling them would be your best option.
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    • Profile picture of the author NRabosa
      Originally Posted by LuckyIMer View Post

      Developing them and selling them would be your best option.

      Yes that is what I'm exactly planning to do. What I'm asking is what do I need to know for evaluating my buying choices? Like what I should avoid.

      Again with the metaphors: Domain age is fine with me, like a car with good mileage. And is there an SEO tool for such website assessment/curation? How do I judge if a domain is priced too high or just right? i have a budget that is why I'm making the most of this.
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  • Profile picture of the author xaviel
    Hey NRabosa,

    Use MajesticSEO to check the backlink profile.

    For your scenario, you want to check and make sure the backlinks are coming from auto/car related sites. (they dont ALL have to be coming from there, but try to find sites with a good chunk of them)

    You also want to make sure the anchor texts linking back to you are also related to the auto industry.

    Furthermore, you want to make sure the site you are purchasing has not been penalized.
    Signature

    Instant PBN. 100s of domains daily. 100% vetted. https://azimusinsights.com/?utm_source=wf-s#/

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  • Profile picture of the author suzyspring
    Buying an expired domain you should check these things transfer of ownership, quality of backlinks, nature of content, approval of google. And the advantage of it is, it will not be in google sandbox, has some reputations and ranking, incoming traffic etc
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    Suzyspring
    Blogger in key difference

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    • Profile picture of the author NRabosa
      Originally Posted by suzyspring View Post

      Buying an expired domain you should check these things transfer of ownership, quality of backlinks, nature of content, approval of google. And the advantage of it is, it will not be in google sandbox, has some reputations and ranking, incoming traffic etc
      What's that Google Sandbox?
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      • Profile picture of the author LuckyIMer
        I would check the back links, traffic, domain/website reputation, whether it is penalized or not. these would be the main things I would focus on.
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      • Profile picture of the author Jinghong
        Originally Posted by NRabosa View Post

        What's that Google Sandbox?
        New sites are believed to be placed in the Google Sandbox. It's kind of like a new kid in the block and adults tend to "observe" for a while whether this kid is going to cause trouble. In this case, Google wants to have a probation period for the new site to see if this site can be trusted or is spammy. It is believed that the Sandbox period is about 3 - 6 months.
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        • Profile picture of the author NRabosa
          Originally Posted by Jinghong View Post

          New sites are believed to be placed in the Google Sandbox. It's kind of like a new kid in the block and adults tend to "observe" for a while whether this kid is going to cause trouble. In this case, Google wants to have a probation period for the new site to see if this site can be trusted or is spammy. It is believed that the Sandbox period is about 3 - 6 months.
          Another question: If I'm planning to buy 2-3 year old expired domains, does this sandbox regard this with probation once it goes live again? Like, a used site that has been renewed is covered by this Google's policy? I'm not into the business of spamming but delivering quality content, so I guess I shouldn't worry about it. Just wanted to learn more, that's all.
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          • Profile picture of the author Jinghong
            Originally Posted by NRabosa View Post

            Another question: If I'm planning to buy 2-3 year old expired domains, does this sandbox regard this with probation once it goes live again? Like, a used site that has been renewed is covered by this Google's policy? I'm not into the business of spamming but delivering quality content, so I guess I shouldn't worry about it. Just wanted to learn more, that's all.
            You need to buy the website before it is released back to the public pool (i.e. where you can buy any non-registered domain). Once that happens, whatever authority that the site has accumulated is gone. The PR is also reset back to 0.

            So you need to buy it before it gets released back to the pool. In this way, the sandbox will not kick in.
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  • Profile picture of the author Jinghong
    Originally Posted by NRabosa View Post

    hey everyone, I'm looking for advice about buying expired domains. I'm planning to repurpose some good sites with that of travel or auto/cars niche. Then improve the website and engage into domain flipping. It's like I'm buying used cars and then pimping them out.

    Do you have any tips/suggestions about what I'm planning right now? I only have 570bucks for my total investment on this, I don't want to waste my money on a fruitless venture.
    Here's sort of the step by step plan I put together previously when buying a few authority expireddomains:

    1. Install SEO Quake plugin for firefox browser. You will need this to examine the PR of the sites quickly

    2. When you have an expired domain in mind that you want to bid for, do these steps to make sure that the domain is indeed good:

    - Type Info:WebSiteName.com on Google search bar and make sure the result is the same as the domain name.
    - If you are buying a high PR site (>= PR4), also check the number of internal pages that have high PR. Use site:domainname.com in the Google Search
    - Look at the age the backlinks, best if they are old.
    - Use domaintools.com to check the registrar history and see how many drops. (ideal = no drop)
    - Use SEO spyglass to check the profile of backlinks. Or you can use MajesticSEO. You should be looking for a diversity of links from sites that are non-spammy.
    - Use majestic SEO to investigate the trust flow and citation flow. The higher the trustflow the better. Avoid any high PR sites with low trust flow (e.g. less than 10 or you can raise the bar to 15 if you like) The citation flow should be only a few points above the trustflow. Too high a citation flow and too low a trust flow suggest a site that engages in mass backlinking from low authority sites.
    - Check that there aren't too many links coming from the same source, especially whether the backlinks to the site you intend to buy are sitewide (eg placed in the blogrolls).
    - Make sure that your high PR links are not bought (because once you takeover, the owner is not going to pay for them and you'll lose the high PR link)

    3. Bid for the sites on Godaddy. I learnt from Derek Gehl that it is easier to win bids on Godaddy. I never tested this though, but I trust the recommendation.

    Hope this helps!

    Regards,
    Jinghong
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  • Profile picture of the author NRabosa
    I only got $570 budget. Wouldn't that cost me a lot to buy a domain that is not to be released yet on public pool?
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    • Profile picture of the author Jinghong
      Originally Posted by NRabosa View Post

      I only got $570 budget. Wouldn't that cost me a lot to buy a domain that is not to be released yet on public pool?
      That depends. When bidding on Godaddy for the expiring domains, you will be able to see if anyone has outbid you. So if it exceeds your budget, you can try again for another domain. Or otherwise, you can look for people selling domains on flippa.com and see what matches your budget.

      If the domain gets released back to the pool, assuming that the domain is not one of those premiun keyword match domain names, then you can buy it for $10 bucks. But then, you are also starting from scratch with that domain.

      I think $570 should get you a reasonable domain that's around PR3-PR4 from Godaddy. Again, that also depends on how many others are bidding for the same domain.
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  • Profile picture of the author Ashley Wright
    Domain buying isn't as profitable or as easy as it used to be, especially with many marketers buying domains for other SEO purposes 301'in PBNs etc. If I were you I would look more into building authority sites as will be more long term, and then you can flip the site, build a list, sell products in that niche etc etc more long term...
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  • Profile picture of the author NRabosa
    Yeah, looking for at least a coupl'a websites to work with.

    Thanks guys, appreciate all your help. Would be browsing off then. Flippa or GoDaddy right?
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