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Showing results 1 to 35 of 35
Search took 0.30 seconds. Search: Posts Made By: PaulMartinezCopywriting
Forum: Copywriting 3rd January 2011, 08:09 AM
Replies: 19
Views: 1,486
Posted By PaulMartinezCopywriting
Re: I hate blind ad copy. And so do you. So why does it sell?

The first 2 are 100% true. Focusing on the "you" element--with clear benefits and by hitting the market's emotional hot buttons--is key to writing good copy.

And mystery is important too. ...
Forum: Copywriting 31st December 2010, 05:07 PM
Replies: 25
Views: 1,494
Posted By PaulMartinezCopywriting
Re: Yesterday I Waited Tables- Now I'm a Copywriter!

Nice to see some literary writers mentioned here. I orignally went to school for fiction writing and ended up with an English degree. There are so many authors I love who have influenced my...
Forum: Copywriting 17th November 2010, 04:34 PM
Replies: 78
Views: 78,484
Posted By PaulMartinezCopywriting
Re: Warrior Forum Copywriter Directory

Real Name: Paul Martinez

Warrior Name: PaulMartinezCopywriting

Areas of expertise: Financial, alternative health, real estate, information marketing. Specializing in opt-pages, sales letters,...
Forum: Copywriting 21st September 2010, 02:19 PM
Replies: 58
Views: 4,372
Posted By PaulMartinezCopywriting
Re: Billion Dollar Sales Copy

I think this is an issue of semantics and context.

A sales letter is an ad. It's just a very specific type of ad, written with a very specific purpose in mind: an immediate sale of a product or...
Forum: Copywriting 21st September 2010, 02:03 PM
Replies: 58
Views: 4,372
Posted By PaulMartinezCopywriting
Re: Billion Dollar Sales Copy

This is sarcasm, right?
Forum: Copywriting 15th September 2010, 05:20 PM
Replies: 35
Views: 1,773
Posted By PaulMartinezCopywriting
Re: Can you legally make impossible promises?

Using "Forever" as part of a health claim, no matter how humorous you intend it to be, is a HUGE no-no. Generally speaking, you cannot make specific health claims for a food or supplement unless...
Forum: Copywriting 2nd September 2010, 02:32 AM
Replies: 12
Views: 1,267
Posted By PaulMartinezCopywriting
Re: Where can a copywriter find a job??

Library cards are wonderful things. :)

SRDS is available at most larger libraries, and I suspect the Directory of Major Mailers is too.

Not as convienent as having everything on hand at home,...
Forum: Copywriting 1st September 2010, 08:45 PM
Replies: 12
Views: 1,267
Posted By PaulMartinezCopywriting
Re: Where can a copywriter find a job??

There are tons of companies that hire copywriters. Ad agencies, for one. Small businesses. Internet marketing companies. Information marketers. etc...

But honestly, if you have to ask a...
Forum: Copywriting 20th August 2010, 09:06 PM
Replies: 22
Views: 1,040
Posted By PaulMartinezCopywriting
Re: Do you talk down your product to increase credibility?

Seems like you hit it right on the head. An audience that's been screwed over a bunch of times is perfect for a pitch like this. When they read those outrageous claims, they know the claims are...
Forum: Copywriting 20th August 2010, 09:01 PM
Replies: 14
Views: 1,656
Posted By PaulMartinezCopywriting
Re: Joe Vitale: A Great Copywiter

Exactly. Good writing is hypnotic. It pulls you along. That may be the most useful lesson of the book.

But if you really want to learn how to get people onto that proverbial "greased...
Forum: Copywriting 20th August 2010, 08:58 PM
Replies: 14
Views: 1,656
Posted By PaulMartinezCopywriting
Re: Joe Vitale: A Great Copywiter

Joe may not be a world beater, but he's got some serious copywriting skills.

And personally, I like Hypnotic Writing. It's a solid book and while it's not on the level of some of the classics,...
Forum: Copywriting 20th August 2010, 08:50 PM
Replies: 10
Views: 1,236
Posted By PaulMartinezCopywriting
Re: The Tone Of Voice In Copy

Great stuff. I'm always amazed at how much work goes into "simple" writing.

And I'm equally amazed that most copywriting courses never talk about the skill of writing. Instead, they focus on...
Forum: Copywriting 20th August 2010, 05:59 PM
Replies: 35
Views: 2,700
Posted By PaulMartinezCopywriting
Re: Top Internet Marketing Company Needs 2-3 Junior Copywriters

Hi Chris,

That sounds like a great opportunity!

I'd love to send you some samples, but the forum won't let me send private messages due to my low post count. Is there an email address I...
Forum: Copywriting 23rd July 2009, 12:01 PM
Replies: 9
Views: 843
Posted By PaulMartinezCopywriting
Re: Judge My Very 1st Copy! ~IM newbie :)

Oh, and by the way--I think the headline and subhead are pretty solid. That's a big step towards a good sales letter.

The first sentence, though, needs work. Maybe something like:

Have...
Forum: Copywriting 23rd July 2009, 11:58 AM
Replies: 9
Views: 843
Posted By PaulMartinezCopywriting
Re: Judge My Very 1st Copy! ~IM newbie :)

I'm going to echo everyone else, and point out you need a lot more copy. You need to really connect with your reader and get them excited about your product--so much so that they eagerly pull out...
Forum: Copywriting 23rd July 2009, 11:50 AM
Replies: 7
Views: 2,310
Posted By PaulMartinezCopywriting
Re: Best FREE Swipe File In the World..Especially For Squeeze Pages

thanks man! Great info.
Forum: Copywriting 19th June 2009, 10:57 AM
Replies: 8
Views: 697
Posted By PaulMartinezCopywriting
Re: Critique my offline sales letter please.

Great advice here, and I'd also add the following:

Spend some time talking with some of these managers. What are their three biggest problems? What frustrates the hell out of them? What to...
Forum: Copywriting 11th June 2009, 09:40 AM
Replies: 157
Views: 12,524
Posted By PaulMartinezCopywriting
Re: Is it possible to find "affordable" Sales Letter Writers?

Awesome, awesome post Dot! The analogy to poetry is a great one--my concentrations in college were fiction writing and poetry, and copywriting is very similar in the absolute precision...
Forum: Copywriting 11th June 2009, 09:31 AM
Replies: 157
Views: 12,524
Posted By PaulMartinezCopywriting
Re: Is it possible to find "affordable" Sales Letter Writers?

Well, people have offered you some good advice, which you've chosen to ignore. With copy, like anything else in life, you get what you pay for.

The truth is, it's pretty obvious from your posts...
Forum: Copywriting 7th May 2009, 11:17 AM
Replies: 7
Views: 821
Posted By PaulMartinezCopywriting
Re: Stories Sell

Great recommendation Matt...definately buying that book!
Forum: Copywriting 7th May 2009, 10:28 AM
Replies: 11
Views: 969
Posted By PaulMartinezCopywriting
Re: Plenty of traffic... hardly any sales

Hey Cassidy,

I agree about the need to spice up the copy. I'd also like to point out two points you could focus on:

1.) The "It's Not Your Fault" Angle--Your readers want to know that it's...
Forum: Copywriting 7th May 2009, 10:21 AM
Replies: 6
Views: 685
Posted By PaulMartinezCopywriting
Re: how is my sales copy?

Sounds like an interesting product!

Couple of things of the top of my head:

1.) Lose the free offer in it's current form. Put that whole thing on a squeeze page with a few strong bullets...
Forum: Copywriting 7th May 2009, 10:03 AM
Replies: 15
Views: 731
Posted By PaulMartinezCopywriting
Re: Will a Sales Copy Page work in my Market?

I actually used postcards to both drive prospects to my sites and to get them to call me directly. I included both offers on the same postcard. I did this because folks who are 6-12 months out...
Forum: Copywriting 7th May 2009, 09:59 AM
Replies: 15
Views: 731
Posted By PaulMartinezCopywriting
Re: Will a Sales Copy Page work in my Market?

Also, you can very likely get your PPC costs down if you hire the right copywriter. I generated most of my web leads via PPC and at one point was getting home buyer leads for $7-8 a pop. Home...
Forum: Copywriting 7th May 2009, 09:53 AM
Replies: 15
Views: 731
Posted By PaulMartinezCopywriting
Re: Will a Sales Copy Page work in my Market?

Splinter--I was in real estate sales for almost 8 years. Almost all of my business came through my websites, which were basically "free report" offers. I used long copy (and some short copy) to get...
Forum: Copywriting 7th May 2009, 09:47 AM
Replies: 9
Views: 738
Posted By PaulMartinezCopywriting
Re: PLEASE Give Me Feedback On My Sale Copy

Oh...and more testimonials! In Johnson boxes, throughout the text of the letter. Preferably with pictures of the guys. Bonus points if they have a hot girl on their arm!
Forum: Copywriting 7th May 2009, 09:46 AM
Replies: 9
Views: 738
Posted By PaulMartinezCopywriting
Re: PLEASE Give Me Feedback On My Sale Copy

I agree with the other posters re: the headline. A little repetitive, and as someone esle pointed out, a "One-Legged Golfer" approach might work better.

However, that would require some major...
Forum: Copywriting 7th May 2009, 09:38 AM
Replies: 10
Views: 1,039
Posted By PaulMartinezCopywriting
Re: Need a professional landing pages copy writer

Hi Barakos,

I'm curious, why do you feel this is a 500-1000 word project?

Long copy will sell, as long as it's targeted to the right people--and the product seems like it is. There is so...
Forum: Copywriting 7th May 2009, 09:32 AM
Replies: 27
Views: 1,550
Posted By PaulMartinezCopywriting
Re: What is a good conversion rate?

In my experience conversion rate will vary widely based on the price of the product (among a ton of other factors, of course). Higher priced products generally have a lower conversion rate and a...
Forum: Copywriting 7th May 2009, 09:24 AM
Replies: 45
Views: 1,412
Posted By PaulMartinezCopywriting
Re: Looking For Critique's For My Salescopy

Hi Craig,

One thing I saw as I read through the letter was the lack of clear benefits in some of the bullet points, especially the ones under the "Six Killer Reasons" headline.

You DO have...
Forum: Copywriting 4th May 2009, 11:16 PM
Replies: 1
Views: 507
Posted By PaulMartinezCopywriting
Re: Anybody looking for copywriting work in this market?

Hi Rich,

I am very interested, and happy to pay a referral fee. I'm a new member, so apparently I can't send PMs or post an email address--but if you shoot me a PM I'll get back to you ASAP.
...
Forum: Copywriting 4th May 2009, 03:36 PM
Replies: 10
Views: 769
Posted By PaulMartinezCopywriting
Re: Sales copy critique request

2.) There's not a "story" here. Personally, I've been burned a few times by list-building tools (among other things). I think telling your story--and the how and why of the creation of...
Forum: Copywriting 4th May 2009, 03:32 PM
Replies: 10
Views: 769
Posted By PaulMartinezCopywriting
Re: Sales copy critique request

Hey Dmitry,

I see a few things that could be improved here, but to start off:

1.) As someone else pointed out, the headline isn't very compelling. I know you're "selling" to people who...
Forum: Copywriting 4th May 2009, 12:46 PM
Replies: 17
Views: 1,143
Posted By PaulMartinezCopywriting
Re: The Best Way to Overcome Writer's Block

Ah...very timely. I have been having Mr. Block visting all day, so I will try your technique ASAP!
Forum: Local Meetups, Mastermind Groups and Warrior Events 4th May 2009, 12:34 PM
Replies: 99
Mastermind Group: One in Boston??
Views: 7,248
Posted By PaulMartinezCopywriting
Re: One in Boston??

I'm in Boston as well. Does it make sense to set up a Meetup group? I'm sure we can figure out a place to meet--I know the Cambridge Center for Adult Education rents function rooms for $30-50 on the...
Showing results 1 to 35 of 35

 
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