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Showing results 1 to 11 of 11
Search took 0.31 seconds. Search: Posts Made By: CreativelyScrappy100
Forum: Main Internet Marketing Discussion Forum 26th April 2010, 01:26 PM
Replies: 6
Views: 1,092
Posted By CreativelyScrappy100
How do you sort through all the free advice out there?

I've literally been bombarded with email after email from internet "gurus" offering paid courses, training videos, and mentoring opportunities. It is difficult to sort through it all. And, I've...
Forum: Copywriting 2nd June 2009, 12:55 PM
Replies: 18
Views: 1,143
Posted By CreativelyScrappy100
Re: They Laughed When I Told Them I Could Write A Headline, But When I...

Bottom line: unless we assume that all of these these ads are not being properly tracked... the headline still works... goodness knows I've seen more shocking things in ad results!
Forum: Ad Networks (CPM/CPL, Display) 1st June 2009, 09:00 AM
Replies: 9
Views: 901
Posted By CreativelyScrappy100
Re: CPA offers and Copywriting?

I remember reading Caples' Tested Advertising Methods years ago, as recommended to me by one of the sharpest direct marketers I ever met. An oldie but a goodie. For a newbie, it can really give you...
Forum: Copywriting 1st June 2009, 08:46 AM
Replies: 10
Views: 910
Posted By CreativelyScrappy100
Re: How To Hire The Right Copywriter For Your Job!

Instead of straight revenue-sharing (which seasoned copywriters would sink their teeth into, but may hit your bottom line too hard) consider a bonus for "x" results achieved.
Forum: Copywriting 1st June 2009, 08:42 AM
Replies: 18
Views: 1,143
Posted By CreativelyScrappy100
Re: They Laughed When I Told Them I Could Write A Headline, But When I...

So funny! Even today that headline is still be using on satellite radio ads... and repeatedly!
Forum: Copywriting 1st June 2009, 08:39 AM
Replies: 9
Views: 1,036
Posted By CreativelyScrappy100
Re: Help. My best tagline is also the meanest!

Great headline, Ricky Allen!

Would love to learn the outcome of any test conducted in the near future...
Forum: Copywriting 1st June 2009, 08:32 AM
Replies: 11
Views: 1,286
Posted By CreativelyScrappy100
Re: Three Main Reasons to Fire a Copywriter

Remember how important the prep work is. It's imperative that the copywriter fully understand the product, the offer, and most clearly the offer's benefits. Sharing past relevant test results, if...
Forum: Copywriting 1st June 2009, 08:25 AM
Replies: 6
Views: 750
Posted By CreativelyScrappy100
Re: Should I Try a New Pitch Page Or Not?

One of the greatest reasons to constantly test? To be ready to respond when sales really do drop off, not from external factors, but from offer or copy softening. Always, always, always try to beat...
Forum: Copywriting 1st June 2009, 08:20 AM
Replies: 4
Views: 681
Posted By CreativelyScrappy100
Re: Why Split Testing Is Crucial To Your Sales Letter's Success

We've seen similar test results for ourselves, and clients. In fact, one advertiser's newly tested headline resulted in rejuvenating the ad as a main control for 4 additional years!
When we launch...
Forum: Copywriting 1st June 2009, 08:09 AM
Replies: 5
Views: 992
Posted By CreativelyScrappy100
Re: 7 Things To Test On Your Salesletters

Just a few related thoughts:Continually test headlines. Test them 10x's more than any other element, and keep trying to beat your control.
Consider testing subheads, too.
Forum: Copywriting 1st June 2009, 08:06 AM
Replies: 6
Views: 844
Posted By CreativelyScrappy100
Re: The most powerful word in advertising

We've tested thousands of ads via print and online, for both our own products and for clients. And, we've had the fortune to study past results for other advertisers. One big hurdle to overcome, once...
Showing results 1 to 11 of 11

 
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