When you start out you're probably short on funds (if not, lucky you) so you'll want to engage some seriously effective marketing tools that don't cost the earth.
If you're not across these already, you'll want to get your skates on and take a look:
Buffer or Hootsuite for social media management
Do yourself a favour and don't spend hours slaving away uploading content and posts individually. Sit down, plan and get yourself sorted with a content management tool like Hootsuite or Buffer, you will save yourself some serious time and can connect to a few different accounts at once.
Use Canva to design social media posts and graphics
Don't bother paying for a graphic designer to do your images and graphics, a program ike Canva is a great way to get some schmick looking images that are fully cutsomised and visually appealing.
Set up a organiser or project management tool
There are usually free for a trial or at least a basic version, while you may think pen and paper and a gigantic list is perfectly fine for managing your tasks, what happens if you're out and about and need to add in something on the go. A cloud-based organisation tool can come with an app too, making it super easy to stay organised and not be unprofessional.
Use an automated feedback platform
Programs such as Survey Monkey allow you to set up surveys for up to ten questions that can be sent to customers or clients quickly and give you some important feedback on your product. Just don't forget to analyse the results, there is no use getting the info unless you are doing something with it.
Set up a Mail Chimp or free email marketing account
Mail chimp's basic account is free for up to lists of 2,000 contacts and you can find some pretty nifty email templates that will allow you to look really professional. Mail Chimp also provides some pretty cool analytics and if you are switched on you can do some great tests to see what is working and what isn't
Consider using a free scraping tool to extract content
if you're trying to build lists, collate contect or get together some other data, you can easily get this using a program like Scraper which is free and simple to use.
Find the contact profiles you need to get connected
Need to get some lead gen happening, setting up Rapportive will allow you to get rich contact profiles within Gmail including a ton of extra info to help you find out the most about your contacts.
There are a heap of other things to add to your marketing stack, and they don't need to cost you a cent...
Make sure you have these tools on your dance card too:
- Google Analytics
- Google Trends
- Grammarly (free version)
- Quick Sprout
Feel free to add in any pearls of wisdom as well.