Email Marketing Case Study: Airbnb vs. HomeAway
Over the last 10 years, travelers (especially younger generations) have started to shift their preferences from hotels to short-term rentals.
This change is mainly the result of websites like Airbnb and HomeAway making it much easier for hosts to list their home (usually at a lower cost than hotels), and for renters to find them.
In staying at one of these listings instead of a hotel, the travel experience is more authentic because the renter gets to live like a local. It takes the old saying, "when in Rome..." to a whole new level.
But what can we learn from these companies beyond the travel lodging industry?
Continue Reading on blog.sendinblue
This change is mainly the result of websites like Airbnb and HomeAway making it much easier for hosts to list their home (usually at a lower cost than hotels), and for renters to find them.
In staying at one of these listings instead of a hotel, the travel experience is more authentic because the renter gets to live like a local. It takes the old saying, "when in Rome..." to a whole new level.
But what can we learn from these companies beyond the travel lodging industry?
Continue Reading on blog.sendinblue
