Anyone Got Advice For Outsourcing Telemarketing?

11 replies
Hey guys, look I'm posting again, am I at spammer level yet?

I have decided to try my hand at outsourcing. I realise that I can quite easily afford to pay someone a few dollars an hour if it results in a $600 website sale, so I am giving it a shot.

That being said, anyone have any tips/advice/caveats on outsourcing this? My biggest concern would be very low close rate, due to foreign accent and all that...Then again, it's not like my own personal close rate has been amazing lately, so what is there to lose?

I am still deciding whether I should get my outsourcer to set appointments for myself, or even simply get them to transfer interested prospects straight through to my own phone somehow...Thoughts?

Appreciate any feedback, offliners!
#advice #outsourcing #telemarketing
  • Profile picture of the author Patrick Batty
    Hey Payoman,

    I've outsourced my offline services sellling locally, rather than offshore. So accent, isn't a problem, and if for some reason a rep has to meet the prospect, they can.

    Once you figure out a sales methodology that works..Create comprehensive training videos

    (In other words, dont expect your reps to figure out the working sales method.. you have to do this first)

    Create a commission based compensation plan.

    Run some ads in Craigslist

    Use a scraper tool to provide leads.. I use Places Scout.

    Upload and track lead sheets with reps via Dropbox

    And my number 1 tip - Hire slow, monitor constantly, fire fast.
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    • Profile picture of the author David Miller
      @payoman - It seems like I've been following your offline venture through your posts. It's as if I can see every twist and turn you've taken. You started out like a lot of us, a little confused about the phone, than you conquered that with some info on the forum and achieved a measure of success.

      The next time I see a post, you didn't have such a good day and you were looking for information about email and direct mail. Both good ideas, but clearly asked for because you felt the phone was not your friend. A lot of folks gave you good advice about email, direct mail, and the phone and off you went.

      Now I see you're looking for another answer. That's fine, it's great in fact to outsource, if you can afford it. But based on history, I can't help but wonder if you've hit another wall.

      Maybe I'm way off here, but according to you, what you were doing initially worked, you just need to do more of it. If you back off now, and look for solutions outside of yourself, you may find yourself back where you started.

      I urge you to "fight the good fight" my friend. Dozens of people here will help with info and advice, and virtually all of us would love to see you succeed on your own!
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  • Profile picture of the author MonteMichaels
    One thing that many people that want to outsource their sales forget is that in order for their salespeople to be successful, they will need to know how to sell your service. How are you planning to train your sales staff if you are not sure how to sell it yourself? Rather than spending the time to hope to find a salesperson that might work, put the time into learning how to sell and build your business up.

    I'm not saying that you should not hire anyone, but I so not think that you are going to see the success that you are hoping to see as easy as that. You have yo know how to manage your salespeople and have a system that they can follow to become successful themselves.

    Salespeople are usually in sales because they want to make money, but they want to know how to sell your service too, or otherwise they will become frustrated very quickly and go to their next gig.


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  • Profile picture of the author Jay Rhome
    Very good advice by MonteMichaels. But, I also believe you SHOULD hire people if your business model allows for growth - and you should have a business model that allows for growth IMO!!!

    The thing is, work IN your business first, hands on, in the field, in the mud, to tweak your message and marketing, price points, rebuttals and all that, and THEN work ON your business, hiring and training people hands on at first and then delegating that as well, and boum, you win. It also helps people you hire to perform when they say you doing the same thing you're asking of them, up to a point at least.

    But yes, work at it yourself at first until you're decent at it. Yet it's normal to hire people better than you are at a specific aspect of the game, such as sales.
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  • Profile picture of the author MonteMichaels
    Originally Posted by Jay Rhome

    Very good advice by MonteMichaels. But, I also believe you SHOULD hire people if your business model allows for growth - and you should have a business model that allows for growth IMO!!!

    The thing is, work IN your business first, hands on, in the field, in the mud, to tweak your message and marketing, price points, rebuttals and all that, and THEN work ON your business, hiring and training people hands on at first and then delegating that as well, and boum, you win. It also helps people you hire to perform when they say you doing the same thing you're asking of them, up to a point at least.

    But yes, work at it yourself at first until you're decent at it. Yet it's normal to hire people better than you are at a specific aspect of the game, such as sales.
    Absolutely my point Jay. I could start other businesses that I don't know much about and learn to be successful, but I won't be able to teach others how to so it until I know myself.

    One of the best ways to grow your business is to outsource or hire others to do some or a lot of the work. In a normal business day you only have 8 hours, but hire three people and you have 32 hours to your business.

    Now if these three people were not trained properly most of their time will be spent trying to figure out how to do their job, which means they will either quit from frustration, or you will not be able to afford them anymore.

    Learn your craft first before you hire, or you'll be wasting time and starting over anyway.


    Posted from Warrior Forum Reader for Android
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  • Profile picture of the author payoman
    The quality of responses my threads get never ceases to amaze. Going to start making lists of these awesome people and send out free products and things when I make it big!

    In reply to David Miller, I can see how you might get that impression. I am actually REALLY EXCITED to report that my big electrician spree actually paid off, and one of the guys I called responded later that day and wants to get a website organised! So that's great in itself!

    To respond to your inquiry, I do get burned out on calls, as I mentioned in that post. But I realised that for the cost it takes to actually get a telemarketer up and running (from what I can see, only about $50 a week, including paying for Skype and them to to 2 hours per day of calling), it might be worth my time investment to give it a shot.

    I am by no means giving up cold calling myself (I did a few calls before for kicks haha), I just want to start leveraging as fast as possible (I am still relatively short on cash flow right now).

    I hope this makes sense, as always I really appreciate everyones contribution. As I said, I am looking for ways to leverage the things I don't like doing (the cold calling) so I can focus on what I LOVE doing (helping interested clients get a great website and make more money).
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  • Profile picture of the author payoman
    Also, I planned to get my telemarketer to simply refer interested customers directly to me, to avoid them making the big sales spiel and having to teach them the ins and outs of what I am selling.

    As it stands, I have a basic script that asks for interest 'in getting a website' from the potential client, then my telemarketer will say something like 'OK great, so I can have the owner give you a call to talk further, when would that be convenient?'

    This way they aren't stuck talking to 'one of those people from india' (as they perceieve it), they get to speak to a local business owner like themselves.

    That's the idea anyway.
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  • Profile picture of the author ccurtin1
    I have used overseas Virtual Assistants from 123Employee.com to telemarket for me for about a year now. Depending on the list quality, it goes well and costs anywhere from $400-1000/month. We do B2B only.
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  • Profile picture of the author John Durham
    @ DM

    Usally in the beginning a big victory day (and I have noticed this 100 times) can often be followed by a let down day, because when you leave the victorious day, all you are left with is the feeling of victory at the end, and you forget (or underestimate) how hard you struggled to make it victorious, and so the next day's expectations are slightly off.

    In any event , in the big picture. We have to look at our "days" like our "Dials" and average them out over time to look at what we really have. Consistent daily time on the phone is required to keep it up. Gotta keep the prime pumped. Thats why offline businesses arent only open one day per week.
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  • Profile picture of the author RoyCTP
    My best advise for outsourcing telemarketing is to talk to your prospective workers by phone as often as possible. Once you have someone promising and within your budget you will want to train them yourself. If you are good on the phone as I am, this will work perfectly, if you are not, you just get experience with no worries! It really is needed for good business!

    good luck
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  • Profile picture of the author emenacin
    This can be help full if you outsourcing your business or product. If you are marketing person then you have better idea of outsourcing a product .
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