And no, I am not talking about scraping emails and user IDs to create Custom Audiences. I mean creating audiences out of your website visitors and fans.
For example: You can market directly to your fans using ads. That's pretty targeted.
You can market to people who have visited your website. That's pretty targeted.
You can market to peopole who have visited certain pages on your website, but not others. That's pretty targeted.
You can have Facebook use their vast database of user behavior to create lookalike audiences of your fan pages or website visitors. That's pretty targeted.
You can quickly and easily carve out a nice business by really targeting in on people who visit your website.
The key is to capture the lead. You need to get your fans and website visitors out of the third party and onto your list. Like an asset. So if things go south with the third party, you'll still have the lead. The asset.
For example, I started a brand new campaign last night. Brand new website. Brand new email list. Brand new niche. Etc.
As of now, I have had 75 clicks to website. Added 44 people to my list. Plus, am building a custom audience. So then I can have facebook show my ads to people its data says are likely to click to my website. Additionally, I now have 30 some highly targeted prospects who have not yet signed up to my list. I can run a campaign directly to them.
Oh, and I am getting this at $0.07 per click to website. In a HIGHLY competetive niche.