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Relaunching Facebook Ads

by billyatis
5 replies
Has anyone tried relaunching Facebook ads? I recently had a campaign that was performing at 50% margin for 5-6 weeks. Suddenly, out of no where the performance collapsed. I thought it might be because of frequency capping, but I've relaunched the campaign at a much lower budget and performance has not returned. Not really sure what happened. I have two VERY similar campaigns (similar images, similar text, similar targeting criteria) whose performance has not been affected, so not really sure what could be going on
#ads #facebook #relaunching
  • Profile picture of the author B Set
    What type of objective/optimization did you have on it?

    What metrics have changed? CTR, CPM, Conversion Rate? I'm having similar issues and would like to compare.
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  • Profile picture of the author Brothers13
    Q4 and pricing could be going up.
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    • Profile picture of the author billyatis
      i had the campaigns running on cpm bidding. my ctr went down by a third and my conversion rate (conversions / clicks) went down by 50%. I have VERY broad targeting, so don't think it could be a Q4 / pricing change, as the change I saw was quite drastic and literally happened overnight

      @B: What problems have you been having?
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  • Profile picture of the author yoangov
    Banner blindness for the CTR probably. Change creatives.
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