Don't forget about LinkedIn!

21 replies
Just wanted to remind marketers that LinkedIn might not be the first social networking site that comes to mind when you think about promoting your business, product, or service, but it should not be ignored either.

Why is this true?

1) Google your name. Why is it that most likely your LinkedIn profile is the first listing that comes up? At a glance, your LinkedIn profile has the most complete information on you of any of the social networking profile pages.

2) Where can you find professionals that are reported to have an average income over $100,000.00? The average income on LinkedIn is reported to be the highest of any social networks, so you will find buyers that can afford your product.

3) Which Social Network can you find out who has been looking at your profile? On LinkedIn you can easily see who has been searching for you. LinkedIn encourages you to use this method of connecting to other members to engage and exchange information.

So if you have been thinking that Facebook and Twitter are the only games in town, I suggest you reconsider and check out LinkedIn.

Thanks.
#social media #social networking
  • Profile picture of the author mfarringtonweb
    Thanks for bringing this up. I know this is true so I use it and add people as I can.

    Do you have any recommendations for how to make the best use of it other than just optimizing your profile and building your circles?
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    • Profile picture of the author jonlomb
      I don't know if you are currently doing this, but LinkedIn themselves encourage interaction between by members by using the "Who's viewed your profile" under the profile tab.

      Using this method can be a great way to start a conversation. There are many things that you can do with a free LinkedIn membership, but one advantage of the paid LinkedIn membership is the ability to look a greater numbers of people who have viewed your profile recently. I think the free membership is limited to 5 previous profile views, and the paid memberships may be unlimited, I have to check.

      BTW, one thing you can do is make your summary like a sales page instead of a resume of your work experience. You can "summarize" what you currently do, and the niche product or service that you offer.

      Most people just use LinkedIn like it was a job search site, but it can be much more if you get creative with it. LinkedIn is definitely not just for finding a new job anymore!

      Hope that helps.
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  • Profile picture of the author cap360
    nice!
    but Linked in gets too personal imo
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  • Profile picture of the author rose@youzign
    thanks for sharing these quick 3 points! they are eye-openers! lol..
    One thing I just feel uncomfortable with when using LinkedIn is that the choices they provide when you wanted to add people to your connections i.e. you can't add them when you don't know them personally? or somebody please give a light on that. I personally feel guilty when hitting the bullet (friend, colleague etc) you know..
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    • Profile picture of the author NevinC
      Originally Posted by rose@youzign View Post

      thanks for sharing these quick 3 points! they are eye-openers! lol..
      One thing I just feel uncomfortable with when using LinkedIn is that the choices they provide when you wanted to add people to your connections i.e. you can't add them when you don't know them personally? or somebody please give a light on that. I personally feel guilty when hitting the bullet (friend, colleague etc) you know..
      You can add people you don't know. 2nd connections.
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  • Profile picture of the author Len Bailey
    LinkedIn has been a six-figure goldmine for me... and I rarely spend more than 15 min. a day on the site. If you aren't using it, you should definitely consider it.
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    Len Bailey
    Copywriter/Consultant
    Feel free to connect on LinkedIn or Twitter

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    • Profile picture of the author Henrikjames
      Hey Len,

      What do you feel is the best path to take with LinkedIN? Do you utilize content marketing over this network?
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      • Profile picture of the author Len Bailey
        Originally Posted by Henrikjames View Post

        Hey Len,

        What do you feel is the best path to take with LinkedIN? Do you utilize content marketing over this network?
        I should... but to be honest I don't because I've been too busy. Posting value-rich content that your contacts will benefit from is the next step in the process I listed above. Doing so will establish you as an expert... and done well can establish you as their "go-to" expert.

        What's more, posting on LI doesn't have to be hard. If you already have a blog or website where you publish articles, simply re-post them on LinkedIn. For best results, post articles showing your contacts how to solve problems they're experiencing. (LI groups are a great way to identify these problems.)

        Also, be sure to include your "bio box" at the end, further establishing your credentials and linking to your website (or wherever you prefer your prospects contact you). And be sure to include a call to action in every article.

        For content marketing, I suggest a softer sell... with at least 80% of your article being valuable, actionable content. Then drop in a plug for your services, a product or free report, to sign up for your newsletter, etc.

        Example: Let's say you're going to post an article showing how to double your profits using LinkedIn. At least 80% of the article should explain how to do it. Walk the reader through the process step by step. This establishes goodwill and to some degree a sense of obligation.

        Then, close your article by giving the reader an even easier solution -- contacting you to do the work you've outlined above for them. Or perhaps an invitation to try your in-depth LinkedIn Profit Machine info-product/service risk-free for 30 days. And don't forget to tell them exactly HOW to contact you. (I'm always amazed how many offers forget this critical element!)

        You know... now I feel like I need to kick myself in the butt and repurpose some of my old articles by posting them on LinkedIn...
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        Len Bailey
        Copywriter/Consultant
        Feel free to connect on LinkedIn or Twitter

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        • Profile picture of the author jonlomb
          Thanks for the info. I think that one of the reasons marketers tend to ignore LinkedIn is because it can take some time to get to a "critical" mass. That is, contacts and connections develop slowly over time.

          On the other hand because you can "check out" profiles with so much detailed information, trust relationships can also be built rather quickly.

          You see so many members with over 500 connections and dozens of endorsements, sometimes it can seem like it will take years to get to that point. I can see that it can be very good to join groups in your niche, and interact there.

          I think it is important to remember that LinkedIn is a social network for professionals, If you are marketing books for children, or toothbrushes, you are in the wrong place. In other words, no consumer products and services, only B2B will work on LinkedIn.
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    • Profile picture of the author RealCasher
      Originally Posted by Len Bailey View Post

      LinkedIn has been a six-figure goldmine for me... and I rarely spend more than 15 min. a day on the site. If you aren't using it, you should definitely consider it.
      Would love to hear more about your LI experience
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      • Profile picture of the author Len Bailey
        In a nutshell...

        I'm a direct response copywriter and marketing consultant. So I connect with decision-makers in companies that hire people like me. At first, the effort was mostly on my end. However, it didn't take long before they started coming to me and inviting me to connect.

        I don't hard-sell my services. I just network and be of value. Sometimes I'll put them in touch with someone in my contacts who meets a particular need they have. For instance, if they're looking for a graphic designer... or if they're looking for a copywriter and my schedule is full or my fee is too high for their budget.

        In other words, I "pay it forward." And it works like a charm.

        When someone in my network needs a copywriter or marketing consultant they often come to me. If I don't like the project or don't have the time, I politely decline -- and point them to someone who might be a better fit. While if I have the time and interest, I schedule a call to discuss the project in more detail.

        End result: I've banked well over $200K just from LI contacts, not counting any royalties earned. And for the most part, with very little active lead-generation effort on my part.

        Of course, it helps to have solid testimonials from people you've worked with. So don't overlook that aspect of LinkedIn. Reach out to people you've provided good service to and ask for a testimonial. And be willing to give testimonials in return.

        Just don't ever fake one. No matter how good it looks, customers (and prospective clients) can smell a faked testimonial a mile away. Better to have one or two real ones than 20 that put doubt in your prospect's mind.
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    • Profile picture of the author TeKn1qu3z
      Originally Posted by Len Bailey View Post

      LinkedIn has been a six-figure goldmine for me... and I rarely spend more than 15 min. a day on the site. If you aren't using it, you should definitely consider it.
      I am not using, but can you tell me does it really works for offline business?
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      • Profile picture of the author Len Bailey
        Originally Posted by TeKn1qu3z View Post

        I am not using, but can you tell me does it really works for offline business?
        That depends... do any of your prospective customers use LinkedIn? If so, then I'd say, "Very likely."

        I obviously can't say "Yes" definitively without knowing more about your business. And how effective LI can be depends a lot on your target prospects. If they're people who gas up at a 7-11, LI may not be very effective. But if you sell business services to Fortune 500 companies -- or even office equipment -- you may find it very effective.

        Even if you only market/sell to your prospects offline, LI can be a great resource. Use it to find your prospects, network with them in a non-sales atmosphere... establish yourself as an expert and valuable resource... then follow up offline and include a lift note that: (1) references your interactions on LinkedIn; and (2) tells them why you believe they'll find the information you're sending them to be helpful.

        In other words, even in your offline follow-up, make it all about addressing your prospect's needs. Not yours.

        Feel free to PM me with more details about your specific situation, or share them here if you'd like others to be able to offer suggestions as well.
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        Len Bailey
        Copywriter/Consultant
        Feel free to connect on LinkedIn or Twitter

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        • Profile picture of the author TeKn1qu3z
          Originally Posted by Len Bailey View Post

          That depends... do any of your prospective customers use LinkedIn? If so, then I'd say, "Very likely."

          I obviously can't say "Yes" definitively without knowing more about your business. And how effective LI can be depends a lot on your target prospects. If they're people who gas up at a 7-11, LI may not be very effective. But if you sell business services to Fortune 500 companies -- or even office equipment -- you may find it very effective.

          Even if you only market/sell to your prospects offline, LI can be a great resource. Use it to find your prospects, network with them in a non-sales atmosphere... establish yourself as an expert and valuable resource... then follow up offline and include a lift note that: (1) references your interactions on LinkedIn; and (2) tells them why you believe they'll find the information you're sending them to be helpful.

          In other words, even in your offline follow-up, make it all about addressing your prospect's needs. Not yours.

          Feel free to PM me with more details about your specific situation, or share them here if you'd like others to be able to offer suggestions as well.
          No, they all are offline business contacts and never had online. My business manufacturing plastic products however I am getting some orders from Marketing sites.
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    • Profile picture of the author littletoot
      Originally Posted by Len Bailey View Post

      LinkedIn has been a six-figure goldmine for me... and I rarely spend more than 15 min. a day on the site. If you aren't using it, you should definitely consider it.
      Hi, i dont use linked. but its sounds very interesting
      what kind of tools linked provides you, its end up with six-figure ?
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      • Profile picture of the author Freebiequeen1999
        Originally Posted by littletoot View Post

        Hi, i dont use linked. but its sounds very interesting
        what kind of tools linked provides you, its end up with six-figure ?
        :Linkedin is a great resource, but you would be best to offer whatever it is that you do (graphics or web design or seo etc)

        Linkedin is not the place for get rich schemes and shady deals or little reports
        It is real people who own a business, or have (good) jobs

        You establish relationships rather than hit and run. Don't spam or annoy people

        Some of the junk thrown round this place would not be acceptable on Linked in LOL
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    • Profile picture of the author Ali Technologies
      Agree with you Mate,
      One must built a high professional profile and a good reputation management to be noticed on linkedin...
      Thanks
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  • Profile picture of the author RealCasher
    Len, when you say you made $200K on LI, is it per year?

    However, please understand Len does not accept every project that comes his way. In fact, he politely turns down 10 clients for every one he accepts.
    You got to be very busy with your regular clients. That's the beauty of providing quality work, you don't have to look for new clients everyday.
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    • Profile picture of the author Len Bailey
      No, that's spread out over 2-3 years. But LinkedIn only accounts for a portion of my jobs. I have a pool of regular clients that keep me very busy. As you've noted, I turn down many projects that don't meet my budget, schedule or interest.
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      Len Bailey
      Copywriter/Consultant
      Feel free to connect on LinkedIn or Twitter

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  • Profile picture of the author toysoldier80
    So True. I just found out that you can create a blog on linkedIn as well. I am not sure if what I read was true as I have yet to write one on linked in, but LinkedIn is a great web presence either way.
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  • Profile picture of the author nurz
    LinkedIn is very important much more like Facebook and Twitter. It is essential especially if we want to build our B2B contacts. Networking with the right people in LinkedIn can help you make your business successful. For those who want to leverage on LinkedIn they should learn how to be a ‘linkfluencer’.
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