I am new to facebook ads.
Currently I am running two ads both of them optimized for website clicks. Both ads target people in US who have studied a particular subject. Target audience for both is around 12k mark.
However surprisingly so far I have spent $6 and got only $4 clicks . Which means that I am paying $1.25 per click and it seems like going up rather than anything else.
What do you think I am doing wrong ? I am promoting Tee spring and my campaign was based on few WSO sold here on WF about TS.
Here are the stats: