Facebook Ads $1-$2 per Click. Help Needed

by ahmar2
23 replies
Hi,
I am new to facebook ads.
Currently I am running two ads both of them optimized for website clicks. Both ads target people in US who have studied a particular subject. Target audience for both is around 12k mark.

However surprisingly so far I have spent $6 and got only $4 clicks . Which means that I am paying $1.25 per click and it seems like going up rather than anything else.

What do you think I am doing wrong ? I am promoting Tee spring and my campaign was based on few WSO sold here on WF about TS.

Here are the stats:
#$1$2 #ads #click #facebook #needed
  • Profile picture of the author Abul-Hussain
    Originally Posted by ahmar2 View Post

    Hi,
    I am new to facebook ads.
    Currently I am running two ads both of them optimized for website clicks. Both ads target people in US who have studied a particular subject. Target audience for both is around 12k mark.

    However surprisingly so far I have spent $6 and got only $4 clicks . Which means that I am paying $1.25 per click and it seems like going up rather than anything else.

    What do you think I am doing wrong ? I am promoting Tee spring and my campaign was based on few WSO sold here on WF about TS.

    Here are the stats:

    You're doing it the wrong way Ahmar.

    As someone who uses PPC on a day to day basis and worked with clients spending millions of dollars on Facebook, let me layout the formula I use.

    Click to website are always going to be horrendously expensive.

    So what you need to do is keep the click within Facebook.

    What you'd do is create a Fan Page targeting your niche. You would then make a post in that page, which has a link to the website you are promoting.

    You then create a Facebook ad, which directs the click to that post and not to an external website - this is key!

    You create a Per Post Engagement ad.

    This will significantly reduce your CPCs.

    Try it and let me know if you need more detailed guidance.

    Abul
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    • Profile picture of the author ZephyrIon
      Originally Posted by Abul-Hussain View Post

      You're doing it the wrong way Ahmar.

      As someone who uses PPC on a day to day basis and worked with clients spending millions of dollars on Facebook, let me layout the formula I use.

      Click to website are always going to be horrendously expensive.

      So what you need to do is keep the click within Facebook.

      What you'd do is create a Fan Page targeting your niche. You would then make a post in that page, which has a link to the website you are promoting.

      You then create a Facebook ad, which directs the click to that post and not to an external website - this is key!

      You create a Per Post Engagement ad.

      This will significantly reduce your CPCs.

      Try it and let me know if you need more detailed guidance.

      Abul

      Funny thing is .0001% of links are clicked usually.
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      • Originally Posted by ZephyrIon View Post

        Funny thing is .0001% of links are clicked usually.
        I agree with this. I been doing lots of PPE campaigns on Facebook (especially for Teespring shirts). Despite getting a low post engagement cost, tons of clicks to my post, tons of likes to my post and like to my page as the above said VERY VERY VERY FEW clicks to the website (Teespring) where I want them to buy my shirts!

        So yes with Facebook fan page PPE campaigns you get lots of clicks/comments/shares to your POST for but very very clicks to your website where the sales happen. Not sure if it is worth it. It is great for Facebook. Not great for me.
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  • Profile picture of the author RealCasher
    Do what Abdulhusain told you

    Per post engagement is the way to go on fb ads. Don't do fan page ads, hits to website is expensive.

    With post engagement you kill 4 birds with 1 stone: Likes to your fan page, Visits to your website, Cheapest CPC, and Virality (If your content is shareable.)
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  • Profile picture of the author KingServers01
    You need to add interests in the ad properly so that facebook can target particular type of audience and get more exposure for your ad. I am running 2 ads on FB for US and I am spending $5 per day but I get around 30 clicks per day on an average.
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  • Hi, I tried to see your image but your link it's broken.
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  • Profile picture of the author iluvatoq


    This is PPE
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    Post Your Content On Our Active Fanpage ( 2 mil REAL likes )
    17% engagement rate. Contact me for more info.

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    • Originally Posted by iluvatoq View Post



      This is PPE
      This is awesome! You got all those website clicks from a PPE ad? From my experience PPE ads get lots of post clicks but not website clicks. How did you do that?
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      • Profile picture of the author austria
        Banned
        [DELETED]
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        • Profile picture of the author jgthx
          Quick question - when you're doing a Per Post Engagement Ad with the intention of getting the user to click to a website, do you optimize for Post Engagement or Clicks?
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      • Profile picture of the author Warranty
        Originally Posted by marktheonlinesurfer View Post

        This is awesome! You got all those website clicks from a PPE ad? From my experience PPE ads get lots of post clicks but not website clicks. How did you do that?

        It's definitely PPE Link Ads.

        I'm also experimenting with OCPM PPE Link ads, not Photo ads. They are getting way more clicks to the website.
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  • Profile picture of the author lexilexi
    I can't get the hang of this at all. Been struggling with it for ever. Nothing seems to work. How are you doing this??? When I attempt to set the bidding to "per post engagement" and they are suggesting a minimum bid of $6.03 per engagement! It's insane!! They just mow through my money and give me jack in return.
    It's the same when trying to build likes to a page. Back in the day, I used to be able to get likes for 6c each. Now they are suggesting a minimum price per like of over $1, which is completely ridiculous.
    FB free traffic I have killed it and done really well. But this is just confusing and despite having a 150 IQ I just cannot seem to grasp it.
    I would pay someone good money to teach me this.
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    • Profile picture of the author ahmar2
      Originally Posted by lexilexi View Post

      I can't get the hang of this at all. Been struggling with it for ever. Nothing seems to work. How are you doing this??? When I attempt to set the bidding to "per post engagement" and they are suggesting a minimum bid of $6.03 per engagement! It's insane!! They just mow through my money and give me jack in return.
      It's the same when trying to build likes to a page. Back in the day, I used to be able to get likes for 6c each. Now they are suggesting a minimum price per like of over $1, which is completely ridiculous.
      FB free traffic I have killed it and done really well. But this is just confusing and despite having a 150 IQ I just cannot seem to grasp it.
      I would pay someone good money to teach me this.
      Same here. Everything seems so costly even if you optimize it
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  • Profile picture of the author globalexperts
    Originally Posted by ahmar2 View Post

    Hi,
    I am new to facebook ads.
    Currently I am running two ads both of them optimized for website clicks. Both ads target people in US who have studied a particular subject. Target audience for both is around 12k mark.

    However surprisingly so far I have spent $6 and got only $4 clicks . Which means that I am paying $1.25 per click and it seems like going up rather than anything else.

    What do you think I am doing wrong ? I am promoting Tee spring and my campaign was based on few WSO sold here on WF about TS.

    Here are the stats:
    Your CPC is really expensive. There might be something wrong with your ad images, ad copy and targeting. Those are the main factors affecting your CPC. I would use more compelling ad images.
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  • Profile picture of the author metafser
    I think, Your ad campgin is not interesting, may be lots of impression you are getting but nobody click on your button, thats why, when someone click on your button for entering your website, that time facebook charging high cpc. Besides,you filtered interest keyword with country but you didn`t see how many people will see your ads.

    You can think that, why am i saying about interesting. I got 2 lakhs paid impression with 5 lakhs natural impression. Lots of engagement with my post. Facebook Charged only $4 ! Cause it was interesting, thats why i got it. So, You need to think, when you are setuping new ads campaign. And another bad thing, if you are newbie, don`t try to test with high cpc country. it will make unhappy. Find a man who can acutally know and who can help you. After that time you can try to work with High cpc.

    Here is the screenshot: Screenshot by Lightshot
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  • I run a campaign 2 days ago and these were my results:
    CPC around 0.01. It was costing 0.01 - 0.02 then I changed to CPM.

    I got +500 clics including likes, comments and shares but my blog registered +400 visits from Facebook. I spent $5.
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  • Profile picture of the author Slade556
    Abul summed it up real nice! Keeping the click inside Facebook is really important.
    I'd also like to add, when you create your facebook fan page, make the link to your website visible! I've seen fan pages that keep it private... and that is very, very wrong.
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    • Profile picture of the author discrat
      Yeah I have just recently gotten into TeeSpring.

      Having trouble with the CPC. Its insane. Maybe I should try to PPE instead of Click to Website.

      I think that could make a difference.

      But I thought CPC was going to be cheap since I am doing a Dark Post that shows it is coming from a Fan Page ( but is linked to Website) Why is it still so expensive ?
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      • Profile picture of the author ahmar2
        Originally Posted by discrat View Post

        Yeah I have just recently gotten into TeeSpring.

        Having trouble with the CPC. Its insane. Maybe I should try to PPE instead of Click to Website.

        I think that could make a difference.

        But I thought CPC was going to be cheap since I am doing a Dark Post that shows it is coming from a Fan Page ( but is linked to Website) Why is it still so expensive ?
        I am also trying TeeSpring but failed miserably on clicks from facebook. Can you pm me your fb or skype so we can talk about and may be share some insights and work on it together?

        Ahmar
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        • Profile picture of the author discrat
          Originally Posted by ahmar2 View Post

          I am also trying TeeSpring but failed miserably on clicks from facebook. Can you pm me your fb or skype so we can talk about and may be share some insights and work on it together?

          Ahmar
          Ahmar, I have found out what the others are saying is true. My PPE campaigns have settled way down to like $.09 to $.18 CPC. It took a few days to see this come to fruition

          Definitely go with PPE and I just use default bid and found that to be fine and actually better than when I put a Manuel bid in
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          • Profile picture of the author ahmar2
            Originally Posted by discrat View Post

            Ahmar, I have found out what the others are saying is true. My PPE campaigns have settled way down to like $.09 to $.18 CPC. It took a few days to see this come to fruition

            Definitely go with PPE and I just use default bid and found that to be fine and actually better than when I put a Manuel bid in
            How man!!. I am still struggling with this. What metrices and target audience do you guys use, I will pay someone to teach me this. Can you help me?
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  • Profile picture of the author ZephyrIon
    Originally Posted by ahmar2 View Post

    Hi,
    I am new to facebook ads.
    Currently I am running two ads both of them optimized for website clicks. Both ads target people in US...
    What is the suggested bid range? You should bid manually. Bid the minimum on one ad, the middle on the second and if you want, one for the high bid.

    See what sends the most clicks and converts while lowering CPC costs.

    You better have good ads for CTR to take advantage of this strategy.
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  • Profile picture of the author Paisajeeto101
    PPE is the answer to your problem, provided your post content is engaging enough for your visitors to click to your website ... Try the FISH-HOOK technique, you will definitely see results ...
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    • Profile picture of the author iconoclast
      Originally Posted by Paisajeeto101 View Post

      PPE is the answer to your problem, provided your post content is engaging enough for your visitors to click to your website ... Try the FISH-HOOK technique, you will definitely see results ...
      Can you post a link so I can learn about the Fish-Hook method, please? Thank you.
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