Facebook page for Business - Waste of time now?

The power of social media is in enforcing your brand.

Let me give you an example:

There's no better way to sell a product than a video to pitch the product + under it just put in the Facebook social plugin where it shows the likes, shares and comments on your product by other people.

Look at this page: Fat Loss Factor By Dr. Charles Livingston and tell me after seeing 3000 likes & comments if you immediately think: "3,000 people can't be wrong." That indicator alone shoots the conversion rate way up.

That's the power of social.

Hope it helps! Gluck with your venture!

I don't think you'd be looking at reach of 2 percent. When I've seen estimates like that, they were talking about pages with 1 million-plus fans.

Here's some good reading: No, Facebook Organic Page Reach Is Not Dead

The bottom line is that reach is not the main metric to look at. You should be concerned about traffic. If you have a high clickthrough rate, you can get good traffic even when reach is not so good.

And vice versa: You can have high reach and low clickthrough, and your traffic will be low. In that case, what good did the reach do you?

Edit: This link is also an interesting take on the topic of reach: Busting Facebook's Most Widespread Myth

The poster above me is spot on. My pages routinely see reach of over 40% and sometimes much higher.

My traffic is as strong as ever.

Fantastic, thanks guys! that's given me more hope my original plan could still be worth following.

I was thinking the platforms i'd use would be Facebook page, Instagram and Pintrest and then try and convert those followers to Email subscribers and also send them to my Amazon sales pages.

With that in mind, i'd love to hear any tips / advise if you'd be so willing to part with, on great ways you've seen work to turn Facebook followers into email subscribers please? have you made that work?

I just want to avoid relying on those social media outlets for my list, if in future they change the rules and my list becomes obsolete and unusable.

Also, if i was to carry on and really push to build a Facebook page and i'm building it from nothing, from the ground up, would you suggest starting with placing targeted Ad's to promote page likes first, and then move to boosting posts to those likes or just go straight for the boost / promote posts and hope that turns into page likes?

I'm guessing turning page likes to email list is easier than converting post likes to email list subscribers?

Thanks

With all the changes that Facebook throws at us all, it can be hard to know if what we are doing is still effective or not, well at least that was my experience with it. What I found is that as we build our pages and post content and other engage-able stories we will get visitors to our pages. The best example is one page i developed and built it up to 100 likes after doing this i left it alone to see what would happen. It is now over 750 likes and has good engagement for the weekly posts i have put into it. The page continues to grow and reaches more and more people. I have been able to market to the members who have liked my page and it still works. As far as Facebook ad's and marketing, yes it still works but like anything out there it continues to change and develop so we need to be aware of the changes and adjust what we do on the fly so it still works for us.

Sure it was said above, but facebook is a power house marketer's wet direct response dream.

You want to build a like campaign around your page, split-test for the cheapest likes possible for your target audience. Use something like AdEspresso to test it and really get down to the nitty-gritty cheapest likes possible.

Then once you get in the 200-500 likes range, you use that as a custom audience to promote content.

Yes, organic reach is dead, but paid is better and faster. The thing is, this custom audience is going be way cheaper to market to then say just targeting someone else's page likes. All of your really cool content you made should be on a blog or website, so even if the content is pretty much 100% value without any pitch, there is still a chance they can buy something.

You boost those content post, make sure optimized for website vistors to get the most visits.

Post cool videos or image, boost to optimize for engagement.

And when you have an offer you want to promote directly to your audience, promote capture page to collect leads. It should all be about leads, building your mailing list to deepen the relationship.

Then you download that lead list and you can "exclude" that list and market direct offers to fan page likes only to compare it against marketing direct to the lead list using fb ads.

Could even throw retargeting pixels in so you can target people who visited your website content or lead page but happened not to become a lead or didn't buy anything.

FB is a beast... definitely do the business page.

If you want a course on facebook that helped me, just PM me and I'll send you a link to it don't want promote it here.

There is a ton of neat tricks you can do, and the beauty is if you find 1 campaign that is working really well, you can scale it massively pretty quickly.