Facebook Ad: Two methods for lead gen. Which is best?
Using FB ads to market a free ebook to target audience so I can get a few PPC consulting gigs. That's primary while getting email is secondary to get them into sales funnel
1) Ask for their email and they download the 15 page ebook. Or
2) Publish about 500-700 words from the ebook and then ask for their email at the end with information on what I do at the end.
Thoughts?
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