I'm taking the leap into FB paid advertising. My goal is lead generation for my site but I will welcome likes since my fan page is brand new.
Details: I run a resume site that offers industry specific resume & cover letter templates, a resume writing service, a resume templates bundle and I have adsense on the site as well. My landing page is a freebie page with four professional resume templates downloadable in MS Word. I have an attention grabber that links to the resume templates bundle sales page. The site also has career related articles.
As I am new to this, I'd like your feedback on the following:
1. CPC or CPM?
2. Ad placement: desktop newsfeed, mobile newsfeed or right column?
3. Timing of ads: Mon - Fri 12-2PM & 6-8PM?
4. Gender: male & females
5. Ages: 18-24, 25-34 & 35-44?
Please provide your feedback and let me know if there is anything else I need to factor into the campaign or if you have other suggestions.
Thanks in advance for your help!