Using Facebook - either via Adwords or direct?
I have a small part time home based business, and have written a self published book on a topic not related to that business. In both cases, though, I'm low income ( not poverty - just low ) but still a capitalist with entrepreneurial ( yes "warrior", in the context of this forum ) spirit.
My home business has its own domain, and my book has its own page on Amazon, but is something like 2.4 million in rank - buried beneath everything else, and Amazon doesn't market for me.
So I've been using Adwords for years for my business website, but it isn't anywhere near as good as the professional organization I'm a member of. They probably send me 60% of my business and Adwords maybe 17%, with the rest from organic Google. Though I have done my own guerilla SEO ( cant afford to pay anyone ) and am at the top, except for Google's lettered ads and paid ads, which are above mine.
My Adwords budget is small, because not all that many people search for what I do, in my city, without going to that professional organization site.
But I'm intrigued by Facebook. I've been on there for years. Adwords claims that I can do placements on Facebook but I've never gotten any impressions by trying. Are the bids WAY high?
I'd LOVE to target a few key words on Facebook with ads linked to my business website, but the cost would have to be reasonably low. I go by the 6% ad budget rule that I learned years ago - that good advertising means that for every $6 you spend on it, it should get you $100 in business.
I'd also like to target my book somehow, on Facebook, but am not sure how cost effective that might be either. It's the kind of book that could have a major good impact in the world, but it's so far outside of how mainstream people are used to thinking, that only a few percent of the population might appreciate it.
Thoughts?
My home business has its own domain, and my book has its own page on Amazon, but is something like 2.4 million in rank - buried beneath everything else, and Amazon doesn't market for me.
So I've been using Adwords for years for my business website, but it isn't anywhere near as good as the professional organization I'm a member of. They probably send me 60% of my business and Adwords maybe 17%, with the rest from organic Google. Though I have done my own guerilla SEO ( cant afford to pay anyone ) and am at the top, except for Google's lettered ads and paid ads, which are above mine.
My Adwords budget is small, because not all that many people search for what I do, in my city, without going to that professional organization site.
But I'm intrigued by Facebook. I've been on there for years. Adwords claims that I can do placements on Facebook but I've never gotten any impressions by trying. Are the bids WAY high?
I'd LOVE to target a few key words on Facebook with ads linked to my business website, but the cost would have to be reasonably low. I go by the 6% ad budget rule that I learned years ago - that good advertising means that for every $6 you spend on it, it should get you $100 in business.
I'd also like to target my book somehow, on Facebook, but am not sure how cost effective that might be either. It's the kind of book that could have a major good impact in the world, but it's so far outside of how mainstream people are used to thinking, that only a few percent of the population might appreciate it.
Thoughts?
"Attitude is everything. Your mind-set is your attitude. It is the difference between success and the lack of it!"http://www.jennifergiacoppo.com