Facebook Canvas Ad metrics

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I created a Facebook canvas ad by creating a normal link embed ad, with the link directing to the canvas ad (Is this the best way to create them?).

What I want to know is if 'link clicks' in my performance column refers to people who click through to the canvas ad or people who visited my website from a link within the canvas ad.

Does anyone have experience with this?

#canvas #canvas ad #facebook #metrics

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