Learning!

First a few words on what I see is the point of all these "social medias."

"Cold traffic" (people that don't yet know and/or trust you) is naturally harder to convert to sales compared to "warm traffic", (people that already trust your advice and recommendations or know something about you or the product already).

Trust can come in different ways and social media can help A LOT.

If you are able to turn your Facebook page into "enough of a community" that people recognize you as someone who is trustworthy, then the traffic originating from that page might very well be "warm enough" for you to present them with a sales offer.

This means that you will need "some" social credibility in the form of likes and interactions such as comments and shares of your posts. This mainly comes down to a few things:

1. Posting great share worthy content that is "on topic" for your page. This doesn't all have to be your own content, or from your website. You get an almost equal amount of trust from sending someone to another valuable or interesting article, as if it were on your own website.

2. Paid advertising to get likes and boost your FB posts etc. The average non-paid FB post is only seen by a few percentages of the people that have liked your page, so it's very hard to promote a page with zero budget, (unless it's a topic that can easily go viral).

Often you don't need to spend much, but you need to spend something to build up that community and continue to keep in touch with them.

This is quite relative as it depends on your goals, your willingness to spend time learning what works and what not.

I would say $50 to get the page off the ground by doing a paid campaign for Page likes and a few post boosts (of even $1-$2 each) should suffice.

3. Interacting with people. It's important that when people do comment on your page they feel that it's "alive".

As a basis, this is what I suggest doing on a Facebook page that you intend to monetize:

You build a sales page for your main product/service that you host directly on a Facebook tab INSIDE Facebook.

The idea here is that those people who have already liked or interacted with your page in some way may very well be "warm enough" for you to market to directly.

You can also install a second tab where you giveaway a "Free Gift" of some sort, which you re-direct this tab directly to a squeeze page on your website.

With this tab you can both drive free traffic and paid traffic directly to your squeeze page, and immediately after entering their name and email address (on the thank you page) you can presented with your main offer.

Here's how to create custom tabs:
How to Create Custom Tabs for Your Facebook Business Page

If they don't purchase immediately you will have them on your list and can continue to market to them there.

I also suggest that you install a Facebook re-targeting pixel across all pages of your website. This way we can re-target your ads to anyone who visited your site from Facebook, (or anywhere else), again and again.

Since they visited once they are clearly interested in what you have to offer, but most people need to be exposed to an offer multiple times before they purchase.

Being able to re-target to them in this way is almost like having them on your person email list.

If they left before completing the form on your squeeze page you can market your free report to them, and send them back to the squeeze page.

If on the other hand they landed on your sales page but never completed a purchase you can market your main product to them.

So the plan would be to build up some form of community feel and social credibility on your page first mainly using share worthy content and some advertising.

Then you would start advertising your offers, sending cold traffic to your squeeze page to receive a free gift, (after which they see your sales page), and warmer traffic that have already liked your page directly to your sales page that you host on Facebook. People generally feel a bit "safer" within the Facebook environment.

For this, you need a budget and an attack plan.

You will have to track conversions and see what converts best for your offer once you get to that stage.

Now, this would be a quick marketing plan for Facebook and how to put your website on it to get the most out of it.

Other "social medias" like Instagram and YouTube for instance obviously need a different approach.

Anyway, I hope this gives you some ideas.

Alexandra

It depends on what you want to do in the dating niche.Are you trying to build a dating site or you simply want to write blog posts with dating advice. If you want t dating site, the competition is quite fierce and you should invest in paid ads and a serious marketing campaign. As a blogger, you can rely on great content, social media posts and guest blogging.

You can share your site:
# by link building
# sharing signature links and
#by discussing about your niche.