I help my wife with her monogram/boutique business (online marketing). She is finally ready to expand her customer base. This niche is simply crazy if done correctly. Women just love their stuff monogrammed! Obsessed! That being said, I see a lot of potential here.
So I was doing some research in the last week or so and it appears that the majority of business owners in this niche are going to FB Closed Groups. Now from what I read, you are not to neglect your FB page. In fact, keep posting as normal but in a more business aspect. As with the FB group, you interact with your customers more. As you are interacting, you are directing them to your FB page and online store.
The numbers... Her FB page is kind of stuck around 5500 likes. I created her Group last night and she already has over 1500 followers. I thought I would post an ad of a sale she is doing right now to help the roll out. Correct me if I am wrong, but post in groups reaches everyone that is in it? Where page you have to pay to reach a high %?
Any advice on groups to build audience or anything that I might not know that is more useful than a FB page?