Facebook Conversion Tracking

2 replies
Facebook has conversion tracking types like:
  • View Content
  • Search
  • Add To Cart
  • Initiate Checkout
  • Add Payment Info
  • Purchase

For an e-commerce site, why would somebody ever use any other conversion type besides "Purchase" for Facebook to optimize your advertising for you? Isn't the purchase all that really matters?

I can understand analyzing the paths taken through the site with an analytics tool to see where you're dropping customers, but the only reason that I could think why the others may be helpful is if you have low traffic and you're not getting any purchases. Then you'd select "View Content."
#conversion #facebook #tracking

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