List building with FB Fanpages

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Alright, let's get to the point behind my journey thread

I'm looking to build relevant leads from facebook. I'm in the process of creating a $19.95 guide to sell. My aim is to break even as I continue to capture leads and grow.

My plan is to use my fanpage cover as an ad, to direct people's eyes to my cta button.

How are people list building successfully? Boosting posts? Custom audiences, retargeting?
#building #fanpages #list

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