Twitter Analytics Disambiguation
I am pretty familiar with the ins and outs of Twitter analytics but I recently noticed something that I need some expert Twitter help with.
What time does Twitter officially reset and start a new day of tracking and is this universal across the board or is it a time within the account's specific time-zone? IE. It changes at 'X' o'clock GMT for the entire world or say, 7 PM ET, 7 PM PST. 7 PM CN, 7 PM GMT etc ... Or perhaps it varies even per time zone?
The reason I ask is I brought on a new nighttime social assistant and am trying to identify KPIs and Twitter now seems to be starting the day at 1 pm for the last few days ... previously it switched for us at 7 pm (This is based off the time stamps on twitter posts when sifting through the Analytics) months ago ... but as soon as May 17th I see the first post of the day was 6 pm??? Even though we start posting every single day around 7 am ...
Twitter seems all over the place? Anyone have the hard facts on twitter's anylitics?
What time does Twitter officially reset and start a new day of tracking and is this universal across the board or is it a time within the account's specific time-zone? IE. It changes at 'X' o'clock GMT for the entire world or say, 7 PM ET, 7 PM PST. 7 PM CN, 7 PM GMT etc ... Or perhaps it varies even per time zone?
The reason I ask is I brought on a new nighttime social assistant and am trying to identify KPIs and Twitter now seems to be starting the day at 1 pm for the last few days ... previously it switched for us at 7 pm (This is based off the time stamps on twitter posts when sifting through the Analytics) months ago ... but as soon as May 17th I see the first post of the day was 6 pm??? Even though we start posting every single day around 7 am ...
Twitter seems all over the place? Anyone have the hard facts on twitter's anylitics?