Facebook conversions question.

8 replies
Hi,
What sort of numbers should I expect for Facebook email opt in conversion?

I have a FB ad that is offering a free ebook '7 tips to...blah blah'. Ad is for a local business trying to drum up some new clients in the real estate niche.
Reach: 461 - Clicks: 9 - Landing Page optin conversion: 1

I feel as if the landing page optin should be a lot higher. I'm guessing people are not wanting to put email in?

I have a Pixel in place so I can re-target the clicks later.

Any tips to increase conversion would be great.
#conversions #facebook #question
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  • Profile picture of the author DABK
    Don't know. Nobody does. To even begin to know, I'd have to see the ad, the freebie, all the stuff you did and are doing.

    7 tips to blah blah blah is not a great way to get people in the real estate niches... There's a lot of that kind of info online.

    Are you targeting a particular type of buyer?

    There are first-time home would-be buyers. Would-be buyers who don't think they can get a mortgage. Would-be buyers who're looking at 500k to 1 million and those who're looking at condos under 100k. There are buyers looking for mixed-use properties, commercial properties, townhouses only, condos, homes in neighborhoods with great schools, homes in neighborhoods with bars. Would-be buyers who already have 10 mortgages.

    Originally Posted by MaxAdvantage View Post

    Hi,
    What sort of numbers should I expect for Facebook email opt in conversion?

    I have a FB ad that is offering a free ebook '7 tips to...blah blah'. Ad is for a local business trying to drum up some new clients in the real estate niche.
    Reach: 461 - Clicks: 9 - Landing Page optin conversion: 1

    I feel as if the landing page optin should be a lot higher. I'm guessing people are not wanting to put email in?

    I have a Pixel in place so I can re-target the clicks later.

    Any tips to increase conversion would be great.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by MaxAdvantage View Post

    Any tips to increase conversion would be great.

    Sure, trade something for the email.
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    • Profile picture of the author MaxAdvantage
      Already doing that, guess you missed that.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by MaxAdvantage View Post

        Already doing that, guess you missed that.
        Ok, trade something enticing for the email.

        In other words, split test the same giveaway by creating a bunch of unique ad copy. Same goes for the landing page, split test multiple versions.

        Keep track of which ads and landing pages convert the best, dump the rest, repeat, repeat, repeat...

        Keep track of the loser ad copy and landing pages so you know what to avoid.
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  • Profile picture of the author spartan14
    Test test test try another laniding page promotion freebie etc
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  • Profile picture of the author BarbaraSouthwood
    try other new promoting pages..
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  • Profile picture of the author Patriciamillikin
    gather more information about this dude after that go for it..
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  • Profile picture of the author kahlir
    thanks for the information dude...
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