Local service business FB Ads

by Chad S
3 replies
I have my website and fb page currently setup. I'm looking to get more phone calls to my local power washing business. Just looking for some insight from a reputable FB ads pro. Currently I am sending traffic to my website via fb ads. I have a quote form page that potential clients can fill out to get a free quote on the site. I just ran my 1st ad and with $5 spent I got 6 clicks (no calls). I plan to setup a retargetting pixel once I drive more traffic to the site. My demographic is females (because they run the households) within 10 miles that are age 40-65+ Does that sound about right? I'm new to the fb ads game. 6 clicks and no calls or quote fill out forms kind of sucks with 200 impressions. Please point me in the right direction thanks
#ads #business #local #service
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  • Profile picture of the author deejaaymark
    Chad-

    To be successful with FB Marketing you need a strategy that consists of more than just one $5.00/day ad.

    You need a compelling ad to get the attention of your targeted audience... and the best way to do that is with a video (it's more compelling than an image, and views is a whole lot cheaper than clicks.

    More importantly, FB will create an audience for you based on your views. You can then remarket those who viewed your video.

    As far as getting quotes... create a remarketing campaign that entices your audience to opt-in to your funnel by offering them something of value for FREE!

    This is only the tip of the iceberg... FB Marketing can be very lucrative if you have an entire strategy in place. Most people quit after their first ad. However, the first ad is only intended for capturing data. It's what you do with the data that makes FB Marketing successful.

    Good Luck!
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    • Profile picture of the author Chad S
      Which campaign would u suggest going with? Traffic, reach, post engagement, leads or conversions? I have a quote page setup on my website I would like more folks to fill out. Also our phone number is posted everywhere so I would like the phone to ring. I think I invested $35 and haven't seen much return. Please point me in the right direction. Thanks
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      • Profile picture of the author deejaaymark
        I'd suggest a highly engaging video... and go with video views for brand recognition first. Then remarket to your viewers with a click to website objective.
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