Our usual posts are banners and captioned images (all created by me as well) along with any giveaways or sales we have going on. In case you don't know, a captioned image is just a sexy photo with a short 1-6 sentence erotic story involving a product of ours, which our followers really love. Along with our normal posts we offer contests/giveaways, we host sales,, we find users with many followers and offer them our product for free to do a review and/or post photos or videos.
The social platforms we are on are Tumblr, Twitter, Facebook, and Instagram, along with a bunch of related forums and Reddit as well. We advertise (paid) on Pornhub, Reddit (in the appropriate subreddits), Google, and Bing.