However I'm running into a few problems, so any suggestions on how to solve this are very helpful:
1. CTR is very low. Not sure what the industry benchmark is in FB ads, bit I'm assuming that 0,4% CTR is unacceptably low. I'm targeting a fairly large audience of around 750k because when I had an ad for a smaller audience (40k people) no one was clicking.
2. The people who click are not signing up for the webinar.
So something truly wrong. Where do I start to fix this?
I should mention that I don't have a large budget. I need to get a customer within the first 275 euro ad spend (of which 50 is already gone).
Any help is much appreciated!