Spotify's annual Wrapped feature is something marketers should emulate

by WF- Enzo Administrator
2 replies
Every year Spotify launches Wrapped, a year-end summary containing curated insights on artists, songs, albums, playlists, and podcasts. It also shows the top songs you listened to, how many minutes of music you spent on listening, etc.

And it's something marketers can study and perhaps emulate, showing their users analytics for a period of time - monthly, perhaps.

#annual #emulate #feature #marketers #spotify #wrapped
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  • Profile picture of the author nshep
    I absolutely agree. Seeing my top-songs-of-the-year playlist is something that I look forward to every year. This time, I will ask my friends to share theirs with me in order to discover new music. If you can provide data like that to your users, it's a great way to connect with them.
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  • Profile picture of the author James London
    It's all in the data. Always has been. Use it to your advantage.
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